UW Brand

Monthly themes and calendar

To guide our communications, we use monthly message themes based on our brand pillars. Focusing around a given theme helps punch through the clutter of the modern media landscape, as well as make it easier to choose which stories to pursue at which time.

We use the UW homepage and our social media channels to help drive these themes. Being on theme and using the theme’s accompanying hashtag makes it more likely that a story created by a college, school or department will be picked up by one of these central assets.

The themes are not meant to be rigid and uncompromising — we don’t exclusively promote stories that align with the theme during a given month. If you have a great story about the student experience, you don’t need to wait for a Husky Experience theme month to promote it. (Though when the next Husky Experience month does roll around, it would be a great opportunity to resurface that story!)

For more information, see this blog post introducing the concept of message themes. If you have questions, please don’t hesitate to contact Jack Martin.

2022–23 Monthly Message Themes

Printable PDF

Month Theme Strategic Considerations
July Proven Impact
#UWdiscovers
August Our Public Promise
#UWserves
September BeBoundless
#BeBoundless
9/1: Seattle application for fall 2023 first-year admission opens
9/16: Annual Recognition Gala
9/28: First day of autumn quarter classes
October Leading-edge Student Experience
#HuskyExperience
10/14-15: UW Family Weekend & Homecoming
November Population Health
#PopulationHealth
11/11: Veterans Day
11/15: First-year student application deadline for Seattle
11/26: Apple Cup
December This is UW
#ThisIsUW
Celebrating student, faculty, staff and alumni accomplishments
January Our Public Promise
#UWserves
1/10: Start of 2022 legislative session (projected)
1/15: First-year student application deadline for Bothell and first-year priority application date for Tacoma
1/16: Martin Luther King Jr. Day
February Proven Impact
#UWdiscovers
March Innovation Mindset
#UWinnovates
Early March: Seattle admission offers sent
3/18-3/26: Spring Break & Alternative Spring Break
April Leading-edge Student Experience
#HuskyExperience
May Population Health
#PopulationHealth
5/1: Deadline to accept Seattle fall 2023 admission, priority date to confirm with Bothell and Tacoma
5/3: 7th anniversary of launch of Population Health Initiative
June This is UW
#ThisIsUW
6/9: Tacoma Commencement
6/10: Seattle Commencement
6/11: Bothell Commencement
6/19: Juneteenth