Monthly themes and calendar
To guide our communications, we use monthly message themes based on our brand pillars. Focusing around a given theme helps punch through the clutter of the modern media landscape, as well as make it easier to choose which stories to pursue at which time.
We use the UW homepage and our social media channels to help drive these themes. Being on theme and using the theme’s accompanying hashtag makes it more likely that a story created by a college, school or department will be picked up by one of these central assets.
The themes are not meant to be rigid and uncompromising — we don’t exclusively promote stories that align with the theme during a given month. If you have a great story about the student experience, you don’t need to wait for a Husky Experience theme month to promote it or to pitch the idea to UMAC. (Though when the next Husky Experience month does roll around, it would be a great opportunity to resurface that story!)
For more information, see this blog post introducing the concept of message themes. If you have questions, please don’t hesitate to contact Jack Martin.
2021–22 Monthly Message Themes
| Month | Theme | Strategic Considerations |
| July | Proven Impact #UWdiscovers |
|
| August | Our Public Promise #UWserves |
|
| September | BeBoundless #BeBoundless |
9/1: Application for Seattle fall 2022 freshman admission opens 9/10: Annual Recognition Gala 9/29: First day of autumn quarter classes |
| October | Population Health #PopulationHealth |
Highlighting the UW’s contributions to improving population health |
| November | Leading-edge Student Experience #HuskyExperience |
11/15: Seattle fall 2022 application deadline |
| December | This is UW #ThisIsUW |
Celebrating student, faculty, staff and alumni accomplishments |
| January | Our Public Promise #UWserves |
1/10: Start of 2022 legislative session (projected) 1/15: Priority application deadline for fall 2022 freshman admission to UW Bothell and UW Tacoma (expected) |
| February | Proven Impact #UWdiscovers |
|
| March | Innovation Mindset #UWinnovates |
3/1 – 3/15: Seattle admission offers sent |
| April | Leading-edge Student Experience #HuskyExperience |
|
| May | Population Health #PopulationHealth |
5/1: Decision deadline for fall 2022 freshmen 5/3: 6th anniversary of launch of Population Health Initiative |
| June | This is UW #ThisIsUW |
6/11: Seattle Commencement for the Class of 2022 6/12: Seattle ceremony for Class of 2020 and Class of 2021 6/13: Tacoma Commencement ceremonies 6/15: Bothell Commencement ceremonies 6/19: Juneteenth (Observed 6/20) |
2022–23 Monthly Message Themes
| Month | Theme | Strategic Considerations |
| July | Proven Impact #UWdiscovers |
|
| August | Our Public Promise #UWserves |
|
| September | BeBoundless #BeBoundless |
9/1: Seattle application for fall 2023 first-year admission opens 9/16: Annual Recognition Gala 9/28: First day of autumn quarter classes |
| October | Leading-edge Student Experience #HuskyExperience |
10/14-15: UW Family Weekend & Homecoming |
| November | Population Health #PopulationHealth |
11/11: Veterans Day 11/15: First-year student application deadline for Seattle 11/26: Apple Cup |
| December | This is UW #ThisIsUW |
Celebrating student, faculty, staff and alumni accomplishments |
| January | Our Public Promise #UWserves |
1/10: Start of 2022 legislative session (projected) 1/15: First-year student application deadline for Bothell and first-year priority application date for Tacoma 1/16: Martin Luther King Jr. Day |
| February | Proven Impact #UWdiscovers |
|
| March | Innovation Mindset #UWinnovates |
Early March: Seattle admission offers sent 3/18-3/26: Spring Break & Alternative Spring Break |
| April | Leading-edge Student Experience #HuskyExperience |
|
| May | Population Health #PopulationHealth |
5/1: Deadline to accept Seattle fall 2023 admission, priority date to confirm with Bothell and Tacoma 5/3: 7th anniversary of launch of Population Health Initiative |
| June | This is UW #ThisIsUW |
6/9: Tacoma Commencement 6/10: Seattle Commencement 6/11: Bothell Commencement 6/19: Juneteenth |