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Brand Alignment Funding

Request funding

Criteria for brand alignment funding requests:

  • All requests must be approved by the chief advancement officer, dean, vice president or vice provost within the division.
  • Available funds are one-time money. It is not possible to grant permanent fund requests.
  • Funds will be used to align unit communications with institutional brand marketing and communications strategy.

Priority will be given to requests that utilize funds for:

  • On-brand campaign initiatives, including projects that support unit campaign priorities, campaign content creation, etc.
  • Strategic outreach that advances the UW’s institutional objectives: Attracting and developing
  • Washington’s and the world’s most promising students, growing public and private support, being a destination for world-class faculty and staff and growing internal passion for what the UW stands for.