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    • Brand 101
      • Boilerplate
      • Pillars
      • Tenets
      • Tagline
      • Presentations
      • Swag
    • Editorial
      • Campaign editorial
      • Themes and calendar
      • Personality and tone
      • Writing on brand
      • Style and punctuation
      • Word list and common terms
      • On-brand examples
      • Chinese Style Guide
      • Equitable Language Guide
      • Fast Facts
    • Graphics
      • Logos
      • Boundless W
      • Boundless band & bar
      • Campaign tagline
      • Department logos
      • Styled headline
      • Styled tagline
      • Colors
      • Typography
      • Icons
      • Angled background
      • Personal release
      • Video
      • Developing an Equity Lens
    • Photography
    • Templates
      • Social avatars
      • Social backgrounds
      • Styled Word docs
      • Table tent
      • Stationery
      • Signage
      • Retractable banner
      • PowerPoint
      • Name tag
      • Fact sheet
      • Email signature
      • HTML email
      • Zoom Backgrounds
    • Toolkits
    • Web
      • WordPress theme
      • Guides and how-to’s
      • Web hosting
      • Web Council

UW brand

The University of Washington brand starts with you. It’s your stories. Your enthusiasm. Your optimism about what this University can do, together. Use these best practices, templates, tools and guidelines to incorporate the brand into your materials.

Why brand matters

UW Brand

Top Resources

Logos

Downloads and guidelines

Colors

Palettes for print and Web

Typography

Fonts for headlines and body text

Brand swag

Branded tchotchkes and products

Fundraiser Resources

Multipurpose templates

UW Brand in Action

School of Law admissions brochure

HUB informational signage

Athletics Montlake Centennial

Nursing social posts

Newest Assets

  • Updated web tools now available
  • New Zoom backgrounds
  • Equitable Language Guide
  • Developing an Equity Lens

Contact

University Marketing & Communications is eager to partner with you to advance the UW’s brand and mission. Website |Email

University of Washington

Be boundless

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