Block W logos
Minimum size requirement for the block W logo is .25″ height or width. Use the block W with registration mark whenever the block W is used as a graphic element on retail merchandise or when used as a standalone graphic element on a poster, t-shirt, premium item, or other instance where the complete logo and school/college or unit logos are absent.
Block W logo
Block W logo & registration mark
Incorrect logo usage
The following treatments should be avoided in order to maintain the integrity of all UW logos and the brand.
Don’t stretch or compress the logo. Resize it proportionally.
Don’t change the logo colors. Use one of the color files provided.
Don’t add effects like shadows, gradients, embossing, etc.
Don’t rotate the angle of the logo.
Don’t crop the logo.
Don’t outline the logo.
Don’t place the logo over busy backgrounds.
Don’t fill the logo with any images.
Don’t alter the logo fonts.
The University logo systems were developed with extensive advice and consultation from the University community and leadership. The President and Provost of the University formally approved this system in August 2008 and continue to endorse it today.
It is the University’s policy that the block W Logo, University wordmark and combined signature systems are the only sanctioned marks for use across the campuses to represent the University of Washington in marketing, communications and reputation building work. No other marks or symbols may be used in conjunction with or to replace the official University signature logo system.
There are three types of signature systems:
- University signature
- Campus signature
- Department signature
Minimum size requirements
To preserve the legibility and integrity of the block W logo and University wordmark within the signature systems, minimum size requirements must be observed.
Block W logo: In print, the minimum allowable width is .25“. For the web, 18 pixels wide at 72 pixels per inch (ppi).
University wordmark: In print, the minimum allowable width is 1“. For the web, 72 pixels wide at 72 ppi.
The minimum allowable unit of measure for all signature system logos is the width of the University wordmark.