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Social Media

Let’s get social, Huskies

Boost your social skills and expand the reach of your marketing and communications. Social media marketing is an effective way to engage in real time and connect with diverse audiences. It is a modern mainstay of outreach thanks to it being efficient, effective and economical.

We will help you determine which tools to use and when to use them. Develop and implement a cohesive social media strategy using our guidelines, directories, and quick tips. Bring the brand to life – post, share, like and hashtag your Husky passion!

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Social media guidelines

These guidelines are intended to help steer you through the process of developing and maintaining a social media strategy. There are also social media guidelines for UW employees, developed and overseen by the Office of the Chief Information Security Officer.

Use of social media sites:

If you’re responsible for a social media strategy, you should not be restricted from accessing these sites during the work day from a work computer, with the following caveats.

You cannot use these sites:

  • For personal benefit or gain.
  • For the benefit or gain of any other individuals or outside organizations.
  • In a way that compromises the security or integrity of state property, information or software.

When representing the University of Washington:

  • Follow the University’s brand guidelines.
  • Incorporate the University’s Web colors.
  • Adhere to the UW Privacy Policy.
  • Adhere to the terms of use of the social network you’re using. (For Facebook, those are here:
  • Respect copyright, fair use and financial disclosure laws.
  • Don’t pick fights.
  • Acknowledge your mistakes (unless they’re minor).
  • Verify information before you post it.
  • Make sure your links work.
  • Make sure you’re creating dialog, not just pushing content. Give your fans something to respond to or act on.
  • Thank people for input and feedback, including constructive negative feedback. (But don’t feel obligated to acknowledge every single comment.)
  • Be human, even when you’re interacting as an entity or brand rather than as an individual.
  • Be relevant and timely and add value! That means being aware of conversations that are already going on without you.

Facebook directory

Facebook directory


X Directory

Facebook directory