See the Content Guide for the best ways to engage your audience.
Dimensions: As with headers, the recommended width for the body of your e-communication is 600 pixels (px), which provides maximum visibility in a variety of email programs without generating a horizontal scroll bar.
Layout: University Marketing templates are available in both 1-column and 2-column layouts.
Footer content: There are special requirements for footer content that help ensure compliance with the CAN-SPAM Act and provide recipients with a consistent way to find contact and subscription management links.
- Your department’s physical address
- The email copyright date
- A direct contact link
- An unsubscribe link, which is automatically inserted by Convio
How to create an e-newsletter: From beginning to send
Establish a foundation for success
Launch the project
Close the loop
Congratulations! You’ve sent out your first e-newsletter! It’s time for a well-deserved pat on the back … and a few other things. Your project isn’t actually complete yet. Just a few more steps to the finish line…