Monthly Message Guide

Theme: Proven Impact
Hashtag: #UWdiscovers

Messaging goal: Demonstrate real-world benefits of UW research for people, families and communities​

Content ideas:

• Tangible outcomes: a new product, policy, treatment or cure
• Someone who is benefitting from UW research
• ​Scholarship and creative works with a “wow” factor

Theme: Our Public Promise
Hashtag: #UWserves

Messaging goal: Emphasize the UW’s commitment to the people of the state as WA’s leading public research university​

Content ideas:

• Commitment to expanding educational access for WA students​
• Life-saving and life-changing patient care for WA patients​
• Partnerships with WA communities, tribes, businesses

Strategic considerations:

• August 1: Robert J. Jones takes office as the 34th UW President

Theme: Research Makes America
Hashtag: #ResearchMakesAmerica

Messaging goal: Show how UW research makes America healthier, safer and more prosperous – and is worth supporting​

Content ideas:

• New treatments improving Americans’ health​
• Research protecting U.S. from natural and human-made threats​
• Innovations making businesses more competitive​

Strategic considerations:

• September 1: Seattle fall 2026 first-year application opens
• September 24: First day of fall classes

Theme: Husky Student Experience
Hashtag: #HuskyExperience

Messaging goal: Highlight how access to an excellent UW education prepares students for successful careers and lives​​

Content ideas:

• Financial aid and support programs for students​
• Students who are role models for prospective students​
• Career prep, including research and leadership opportunities​

Strategic considerations:

• October 24 – 25: UW Family Weekend (Seattle)

Theme: Collaborative Innovation
Hashtag: #UWinnovates

Messaging goal: Demonstrate value of bringing people together across disciplines and differences to solve complex problems​​

Content ideas:

• Projects tackling challenges in WA, nationally and globally​
• Start-up companies or new products created at/with the UW​
• Communities brought together to solve problems​

Strategic considerations:

• November 15: First-year student application deadline for Seattle

Theme: This is UW
Hashtag: #ThisIsUW

Messaging goal: Celebrate 2025 student, faculty, staff and alumni accomplishments to elicit pride in their communities​

Content ideas:

• UW community members having a positive impact​
• Awards and honors recognizing excellence​
• Stories that performed well and deserve to be featured again​

Theme: Our Public Promise
Hashtag: #UWserves

Messaging goal: Emphasize the UW’s commitment to the people of the state as WA’s leading public research university​

Content ideas:

• How UW makes college more affordable and accessible​
• Projects that have direct benefits in communities​
• Students participating in service-learning projects​​

Strategic considerations:

• January 15: First-year student application deadline for Bothell and first-year priority application date for Tacoma​

Theme: Proven Impact
Hashtag: #UWdiscovers

Messaging goal: Demonstrate real-world benefits of UW research for people, families and communities​​

Content ideas:

• Benefits of research on a community’s health and well-being​
• A business that is utilizing UW research to grow, succeed​
• Students working on impactful research projects

Theme: Research Makes America
Hashtag: #ResearchMakesAmerica

Messaging goal: Show how UW research makes America healthier, safer and more prosperous – and is worth supporting​

Content ideas:

• The return on investment to the economy from research​
• Improvements to population health from research​
• The importance of universities in the growth of the U.S.​

Strategic considerations:

• Early/mid March: Seattle admission offers sent

Theme: Husky Student Experience
Hashtag: #HuskyExperience

Messaging goal: Highlight how access to an excellent UW education prepares students for successful careers and lives​​

Content ideas:

• Alumni who got good jobs right after graduation​
• Students who graduate with no debt thanks to UW programs​
• Co-curricular activities that prepare students for careers​

Strategic considerations:

• Admitted Student Day

Theme: Collaborative Innovation
Hashtag: #UWinnovates

Messaging goal: Demonstrate value of bringing people together across disciplines and differences to solve complex problems​​

Content ideas:

• Show faculty working across disciplines to solve problems​
• Industry partnerships that result in new products and services​
• Ways students are engaged in innovation, entrepreneurship​​

Strategic considerations:

• May 1: Deadline to accept fall 2026 admission at Bothell and Seattle; confirmation priority date for Tacoma​

Theme: This is UW
Hashtag: #ThisIsUW

Messaging goal: Celebrate 2025-26 student, faculty, staff and alumni accomplishments to elicit pride in their communities​​​

Content ideas:

• Graduates who have lined up jobs thanks to their degrees​
• Graduates who have overcome barriers thanks to the UW​
• Annual awards honorees​

Strategic considerations:

• June 12: Tacoma Commencement
• June 13: Seattle Commencement
• June 14: Bothell Commencement