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Brand 101

Why brand matters, strategic framework, who we’re for, our brand promise, our pillars and brand tenets.

Learn about the brand

Colors

About our colors, colors for print, colors for digital, digital accessibility, tones and design examples.

Discover colors

Fonts

Primary fonts, alternative fonts, Microsoft Office fonts and Chinese font.

Find a font

Graphics

Add graphics

Logos

Block W logos, University wordmark, University signature, department logo generator, incorrect logo usage and usage policy.

Use our logo

Tagline

Tagline usage and examples, language, formatting and customization.

About our tagline

Writing

Telling a UW story, voice & tone, and on-brand examples.

Learn more