University Marketing & Communications

May 28, 2020

2020-21 Monthly Message Themes

Jack Martin

Coordinating our messaging around monthly themes has proven to be a great way to maximize the effectiveness of our communications. We’ll again be using monthly themes in 2020-21, and the schedule for those themes is outlined below. Stories and social media posts that align with these themes are also more likely to be shared using…


April 14, 2020

Community management in a time of crisis

Jacob Kelly

Listening, responsiveness and empathy are essential when managing communities on social media during times of crisis. Your followers’ pain points can inform you of where your communication and information is lacking, and serves as a powerful tool for leadership. So how do you effectively manage incoming questions? Anticipating what your audience’s concerns are and will…


February 13, 2020

“Learn On” social media posts

Jacob Kelly

Cherry blossoms, Dubs and campus icons might drive the most “vanity metric” engagements (likes, shares, etc.), but when it comes to real quality engagement, posts that deliver a “Gee, I didn’t know that” moment drive twice the number of comments. At least, that’s what we’ve seen so far on the @uofwa Instagram account. In August,…


November 22, 2019

Telling compelling stories on social media

Jacob Kelly

More often than not, social media is seen by marketers as a promotional tool for their website, the “Starship Enterprise” of their business. But is that how audiences want to consume social media — not to mention how the social media companies want their platforms to be viewed? Keeping your end user in mind is…


March 11, 2019

2019-20 Monthly Message Themes

Jack Martin

Coordinating our messaging around monthly themes has proven to be a great way to maximize the effectiveness of our communications. We’ll again be using monthly themes in 2019-20, and the schedule for those themes is outlined below. Stories and social media posts that align with these themes are also more likely to be shared using…


May 16, 2018

2018-19 Monthly Message Themes

Jack Martin

As part of our efforts to maximize the effectiveness of our our marketing and communications projects across the University of Washington, we will be utilizing monthly message themes again during the 2018-19 academic year. As before, stories and posts that align with these themes are also more likely to be shared using central assets, such…


May 7, 2018

How to craft subject lines that get big results

University of Washington

We’ve all been there — a full inbox with a seemingly never-ending stream of messages. With only a few minutes to move closer to inbox zero, you scan for the most relevant, important messages. One of the biggest motivators for you to stop scanning and start opening is the all-mighty subject line. Below are some…


February 16, 2018

Content marketing trends for 2018

University of Washington

We’re officially in 2018, everybody! It’s that time of year when marketers try to anticipate what the big shakeups will be in the coming months: what will emerge, what will remain and what will fall to the wayside. At the December Marketing Roundtable, the panelists noted that in today’s digital marketing landscape, it’s hard to…


November 30, 2017

Pitching stories to the UMAC Editorial Board: Q&A

Jamie Swenson

The UMAC Editorial Board would like to invite you to pitch up to three of the best stories that your unit plans to publish in the next four to six weeks. We meet twice a month to discuss all the pitches we’ve received and where they might fit on our communications platforms. Who’s on the…


November 13, 2017

Snapchat takeovers: a great tool for student engagement

umac5

You get 10 seconds to show what the Husky Experience looks like. How do you best share your perspective? Of course, the natural answer is to recruit a Husky as your guide! (Ideally, we’d choose Dubs, but he’s got enough on his plate). Having students periodically take over a Snapchat account is a great way…


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