Research Makes America
The University of Washington helps make America healthier, safer and more prosperous. The UW conducts more federally-sponsored research on behalf of the American people than any other public university — changing lives and boosting the nation’s global competitiveness. With decades of investments at risk, now is the time to share this message.
Research matters. It powers the medical treatments that keep our families healthy, the innovations that create high-paying jobs, the technologies that help our farmers grow food more efficiently, and the tools our military and first responders rely on to protect and serve. And working alongside researchers, students gain valuable real-world experience for their future careers.
Whether you are a UW storyteller or a compelled individual (or both!), the resources in this toolkit will allow to you share and amplify why the United States is stronger when we invest in our future.
Learn more about vital research at the UW
Resources for storytellers
Use this copy in your newsletters, communications and outreach to inform and advocate for research.
Foundational copy
Short:
University of Washington research makes America healthier, safer and more prosperous. But those gains are now at risk.
Learn how you can help: uw.edu/research-makes-america
Medium:
University of Washington research makes America healthier, safer and more prosperous. It powers the medical treatments that keep families healthy, the innovations that create high-paying jobs, the technologies that help farmers grow food more efficiently, and the tools our nation’s military and first responders rely on to protect and serve. But those gains are now at risk.
Learn how you can help: uw.edu/research-makes-america
Connect with UW Impact
Use this copy in your newsletters, communications and outreach to share ways to connect with UW Impact.
The United States is stronger when we invest in the future. But now, decades of investments are at risk. Visit UW Impact to sign up for alerts about threats to this important work.
uwimpact.org/research
Monthly Message Guide
Coordinating our messaging around monthly themes is a great way to maximize the effectiveness of communications and amplify our voice. September 2025 and March 2026 are the months in which we highlight the importance of Research Makes America, while February 2026 will be focused on the impact of research more broadly.
Check out the Monthly Message Guide for more information on content ideas, strategic considerations, messaging goals and hashtags you can use in your outreach and communications.
Web graphics
Web graphics are available in a variety of sizes for you to download and use in your communications and outreach. There are three themes available:
HEALTHIER
SAFER
MORE PROSPEROUS
Download WEB GRAPHICS Zip file
Social media videos
Share this 15-second video on your social media channels. There are three sizes available: 16×9, 9×16 and 1×1.
Download SOCIAL MEDIA VIDEOS Zip file
Web widget
Add a web widget to your site and to your research-related stories to boost engagement and support for research.
If you are using our UW WordPress Theme, make sure you are using the latest version (3.6), and use the following shortcode to display a Call to Action module.
Research Makes America
University of Washington research makes America healthier, safer, and more prosperous. But those gains are now at risk.
Learn how you can help
To create this Call to Action exactly, copy the code below and paste it into your page.
[uw_cta type="image" full_width="false" style="gold" img="https://uw-s3-cdn.s3.us-west-2.amazonaws.com/wp-content/uploads/sites/85/2025/08/08153242/Research-Makes-America-Header-boundless.jpg" heading="Research Makes America" heading_level="h2" link_text="Learn how you can help" target="https://www.washington.edu/research-makes-america/"]University of Washington research makes America healthier, safer, and more prosperous. But those gains are now at risk.[/uw_cta]
This module has 2 layout options (full-width and content-width; please see the documentation for how to set the correct option for your page) and 3 color options (purple, gold, white). There is also a module available in Storytelling Modules for use in your stories (only full-width layout available). Get the full details, including options, for the theme module and Storytelling Modules versions on the Web Strategy Documentation Library.
Contact our team at uweb@uw.edu if you need help adding this asset to your website.
Resources for individuals
Email signature
Share your support for UW research by adding Research makes America to your email signature. Simply download the badge, then copy and paste the text below. Position below your contact information in your email signature tool. For more information about UW email signatures, see branded email signatures.
Signature format example:
YOUR NAME (Pronoun/pronouns) (all caps, bold, font size 12pt)
Your title (font size 11pt)
Your department (font size 11pt)
Your building Box 000000 (font size 11pt)
0000 Your Building Street, Building Floor/Suite City, WA 00000-0000 (font size 11pt)
000.000.0000 / m 000.000.0000 / f 000.000.0000 (font size 11pt)
email@uw.edu / uw.edu/brand (font size 11pt)
RESEARCH MAKES AMERICA
University of Washington research makes America healthier, safer and more prosperous.
Download EMAIL BADGE
Virtual background
Add a virtual background to your next meeting in support of Research Makes America.
Download VIRTUAL BACKGROUND
Contact
For more information about Research Makes America, contact mktg@uw.edu.
