University Marketing & Communications blog

Brand campaign presentation video recap

Ben Steele presents to the UW Roundtable

Watch a recap of the UW brand presentation from Hornall Anderson’s Exec. Creative Director, Ben Steele.


Reminder: Roundtable on Aug. 14

Purple W Patch logo

The Marketing and Communications Roundtable is Thursday, August 14, from 10–11:30 a.m. in the HUB Lyceum. We’re excited to have President Young start us off by sharing his perspective on our brand strategy. Ben Steele, Executive Creative Director for Hornall Anderson, will then present the UW creative strategy and give everyone a clear picture on… Read More


Brand alignment funding request process

Purple W Patch logo

University Marketing & Communications has set aside funds for distribution to units across the UW system on a case-by-case basis in support of brand alignment and integration. This is a great opportunity to leverage your existing investments toward our brand adoption institution-wide.


Brand updates

Purple W Patch logo

After gathering feedback from across campus, we have finalized the UW brand pyramid, including the brand promise and pillars. This document—which is an internal strategic guide, not an external-facing expression of our brand—will serve as the compass for our strategy and communications moving forward.


Year end Husky video project

Best Husky Moments

Every year, UW Marketing & Communications produces special holiday video, celebrating the events, excitement and accomplishments of our UW community. This year, we need your help in spreading the word about our plan – getting our large community to submit their own video of their ‘Best Husky Moment.”