University Marketing & Communications

October 2, 2015

Meet our #AskAHusky experts

Elise Perachio

At the start of fall quarter 2015, we began using the main UW social media channels to encourage new students to engage with their fellow Huskies by using #AskAHusky to submit their questions about the UW. Meet the UW students who are providing the answers! John Dahl Year: Junior Majors: Business, Biochemistry Hometown: Bellingham, Washington What types…

Going beyond talking points

Jack Martin

“We need talking points.” Anyone who has worked in communications has heard these words. But talking points, for all their ubiquity, have limitations. I’m not talking about what’s in the points, but the very essence of talking points themselves. The Message Box and Message Triangle, which I learned from Steve Allen of Salient Point, take…

September 23, 2015

Introducing Story Central

Julie Lauderbaugh

A couple of years ago, the UW football team was set to play a bowl game in Honolulu. A colleague from the Alumni Association was on the hunt for stories about Huskies in Hawaii and came to me. “Got any stories about students, faculty, programs, research… anything that connects the UW to the islands beyond…

September 3, 2015

Crisis communications on campus

Julie Lauderbaugh

How can UW communicators help when there’s a crisis on campus? Three members of the UW’s core crisis communications team, Elise Perachio, Victor Balta and Gina Hills, gave UW’s Word Nerds a run-down of the UW’s process for crises big (natural disasters, active shooters) and small (inclement weather, power outages). In the coming months, we’ll…

August 6, 2015

Writing for philanthropy

Julie Lauderbaugh

How do campus communicators effectively write for donors — and dollars? In this month’s Word Nerd session, we waxed poetic on philanthropy, sharing best practices in storytelling and style as we write for Advancement letters, newsletters, speeches, marketing materials and more. The top tips and tricks? Start with your messaging strategy Write in messages, not…

July 7, 2015

Coordinating UW communications with monthly themes

Jack Martin

I hate buying toothpaste. It isn’t because I don’t love a clean, fresh smile – I get rave reviews from my dentist, by the way – it’s because there are so many kinds of toothpaste from which to choose. I stand in the aisle for entirely too long, debating not just which brand to buy,…

July 2, 2015

Integrating monthly messaging themes

Julie Lauderbaugh

How does the University tell stories under the unified brand? By integrating monthly messaging themes into our work, we can be more mindful in our content selection, presenting the University’s story with a consistent, strategic voice. Jack Martin, Senior Director of Strategic Communications broke down the messaging themes at our July Word Nerd meeting. A…

June 9, 2015

Leveraging LinkedIn: The value of creating a group page

Julie Lauderbaugh

Did you know that over 39 million of LinkedIn’s more than 364 million users are either students or recent college graduates? As the world’s largest professional social network, LinkedIn is an invaluable tool that the UW uses to forge connections with students, alumni and employees. The UW uses LinkedIn on a broad, institution-wide level in…

June 5, 2015

Turning research into stories

Julie Lauderbaugh

Thanks to the 20+ campus communicators who joined us yesterday for our monthly Word Nerd meeting. Our theme this month was “How to turn research into a story,” and kudos to our guest speakers, Michelle Ma and Hannah Hickey from News & Information, for putting together a stellar presentation. A few highlights: DENSE RESEARCH: WHERE…

May 14, 2015

Boundless blogging on Tumblr

Julie Lauderbaugh

For younger students — or anyone, for that matter — contacting a school like the University of Washington can be daunting, especially if they are seeking personal interaction. The UW is using its official Tumblr page to share content and answer questions in a personally engaging way. Tumblr, a social networking and microblogging platform, is…

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