University Marketing & Communications

August 6, 2015

Writing for philanthropy

Julie Lauderbaugh

How do campus communicators effectively write for donors — and dollars? In this month’s Word Nerd session, we waxed poetic on philanthropy, sharing best practices in storytelling and style as we write for Advancement letters, newsletters, speeches, marketing materials and more. The top tips and tricks? Start with your messaging strategy Write in messages, not

July 7, 2015

Coordinating UW communications with monthly themes

Jack Martin

I hate buying toothpaste. It isn’t because I don’t love a clean, fresh smile – I get rave reviews from my dentist, by the way – it’s because there are so many kinds of toothpaste from which to choose. I stand in the aisle for entirely too long, debating not just which brand to buy,

July 2, 2015

Word Nerds download: Monthly messaging themes

Julie Lauderbaugh

It was a hot day, but writers and editors across campus were undaunted. With a passion for Word Nerds, they filled Gerb 142 to talk shop, pride points and the UW’s new monthly messaging themes. For those who missed it, here is the PPT: Word Nerds 7.2.15 V3 Join us next month on Thursday, Aug.

June 9, 2015

Leveraging LinkedIn: The value of creating a group page

Julie Lauderbaugh

Did you know that over 39 million of LinkedIn’s more than 364 million users are either students or recent college graduates? As the world’s largest professional social network, LinkedIn is an invaluable tool that the UW uses to forge connections with students, alumni and employees. The UW uses LinkedIn on a broad, institution-wide level in

June 5, 2015

Turning research into stories: Word Nerds recap

Julie Lauderbaugh

Thanks to the 20+ campus communicators who joined us yesterday for our monthly Word Nerd meeting. Our theme this month was “How to turn research into a story,” and kudos to our guest speakers, Michelle Ma and Hannah Hickey from News & Information, for putting together a stellar presentation. For those who couldn’t make it,

May 29, 2015

Word Nerds: How to translate research into a story

Julie Lauderbaugh

Our next Storyteller Session is next week! Mark your calendars for Thursday, June 4, at 12:30 p.m. in Gerberding 142. We hope you can join us to talk story about this month’s theme: turning research into a compelling narrative. News & Information’s master translators of research — Michelle Ma and Victor Balta — will be

May 14, 2015

Boundless blogging on Tumblr

Julie Lauderbaugh

For younger students — or anyone, for that matter — contacting a school like the University of Washington can be daunting, especially if they are seeking personal interaction. The UW is using its official Tumblr page to share content and answer questions in a personally engaging way. Tumblr, a social networking and microblogging platform, is

May 7, 2015

Word Nerds recap: Social Media

Julie Lauderbaugh

Thanks to all of the campus storytellers who joined our Word Nerd session today — more than 30 communicators came to talk shop with Elise Perachio about social media tips, tricks and treasures at the UW. For those who couldn’t make it, here are the presentation slides: Word Nerds 5.7.15 v2.pptx See you at the

April 30, 2015

Word Nerds: Marvels of Social Media

Julie Lauderbaugh

Our next Storyteller Session is next week! Mark your calendars for Thursday, May 7, at 12:30 p.m. in Gerberding 142. We hope you can join us to mind meld about this month’s theme: social media. The UW’s own social media guru Elise Perachio will present on social trends, traps and treasures. Learn more about what

April 24, 2015

Inaugural Design Summit set for April 28

Julie Lauderbaugh

Join us for the inaugural Design Summit on Tuesday, April 28. An off shoot of the Marketing Roundtable, the Design Summit will focus on topics for visual media specialists in areas such as graphic design, video and photography. Join us in Walker–Ames Room, Kane Hall from 3–4:30 p.m. for light refreshments. You’ll have an opportunity

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