It’s been a busy summer for most UW communicators, including your undaunted UMAC team. We’re about to launch a new UW homepage and are thrilled to start sharing the creative branding toolkits, guidelines, Web resources and more.
University Marketing & Communications blog
Brand refresh help sessions are available now.
We were glad to see so many of you at the most recent Marketing & Communications Roundtable meeting, where we presented our new UW brand platform and creative concepts. If you were unable to attend or would like review anything presented during the Roundtable, you can view the recorded session.
The Marketing and Communications Roundtable is Thursday, August 14, from 10–11:30 a.m. in the HUB Lyceum. We’re excited to have President Young start us off by sharing his perspective on our brand strategy. Ben Steele, Executive Creative Director for Hornall Anderson, will then present the UW creative strategy and give everyone a clear picture on… Read More
University Marketing & Communications has set aside funds for distribution to units across the UW system on a case-by-case basis in support of brand alignment and integration. This is a great opportunity to leverage your existing investments toward our brand adoption institution-wide.
After gathering feedback from across campus, we have finalized the UW brand pyramid, including the brand promise and pillars. This document—which is an internal strategic guide, not an external-facing expression of our brand—will serve as the compass for our strategy and communications moving forward.
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