University Marketing & Communications

February 16, 2018

Content marketing trends for 2018

Jane Yang

We’re officially in 2018, everybody! It’s that time of year when marketers try to anticipate what the big shakeups will be in the coming months: what will emerge, what will remain and what will fall to the wayside. At the December Marketing Roundtable, the panelists noted that in today’s digital marketing landscape, it’s hard to…


November 30, 2017

Pitching stories to the UMAC Editorial Board: Q&A

Jamie Swenson

The UMAC Editorial Board would like to invite you to pitch up to three of the best stories that your unit plans to publish in the next four to six weeks. We meet twice a month to discuss all the pitches we’ve received and where they might fit on our communications platforms. Who’s on the…


November 13, 2017

Snapchat takeovers: a great tool for student engagement

umac5

You get 10 seconds to show what the Husky Experience looks like. How do you best share your perspective? Of course, the natural answer is to recruit a Husky as your guide! (Ideally, we’d choose Dubs, but he’s got enough on his plate). Having students periodically take over a Snapchat account is a great way…


November 1, 2017

Brand alignment funding available

umac5

Requests are now being accepted for 2017-18 brand alignment funding. Your requests should be approved by either the chief advancement officer, dean, vice president or vice provost within the division and will be reviewed by University Marketing and Communications leadership. Requests will be accepted through Jan. 2, 2018. Request funding


October 13, 2017

W Day 2017 Toolkit

umac5

About W Day On Oct. 27, 2017, the UW community is invited to join together for W Day. In 2011, W Day was established to commemorate the University’s 150th anniversary. Now the tradition lives on as a celebration of everything purple and gold, coinciding with Homecoming. We are inviting our audiences to join us on…


My craft, their voice: A Q&A with presidential speechwriter Genevieve Haas

Jane Yang

What does it take to craft a compelling speech? A lot of courage, time and effort, for starters. And if that doesn’t sound challenging enough, imagine what it takes to write a great speech for someone else. To find out, we sat down with Genevieve Haas, director of executive communications for UMAC and official speechwriter…


July 12, 2017

Pitching your stories to the UMAC Editorial Board: Q&A

Jamie Swenson

The UMAC Editorial Board would like to invite you to pitch us up to three of the best stories that your unit plans to publish in the next four to six weeks. We meet twice a month to discuss all the pitches we’ve received and where they might fit on our communications platforms. Who’s on…


July 7, 2017

Navigating the new social media frontier: Instagram Stories

umac5

Much like Snapchat, Instagram now offers a way to showcase real-time images and video for 24 hours with Instagram Stories. In fact, Instagram Stories is crushing its competitor with 250 million users as of June 2017. Here are some best practices for creating engaging Instagram Stories with a lasting impression: Tell a story: This may…


April 24, 2017

Combating crises using communication

Jane Yang

“Crisis” is usually a scary word. But what does it mean in a professional setting? In short — according to Traci Feller, communications instructor at the University of Washington — a crisis is an unexpected incident that causes disruptive uncertainty and threatens an individual’s, a community’s or an institution’s goals and reputation. Professional crises can…


March 13, 2017

2017-18 Monthly Message Themes

Jack Martin

To help maximize the effectiveness of our marketing and communications, we focus them around the following monthly message themes. Stories and posts that align with these themes are also more likely to be shared using central assets, such as the UW home page and the UW’s social media channels.


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