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University Marketing & Communications

October 13, 2017

W Day 2017 Toolkit

umac5

About W Day On Oct. 27, 2017, the UW community is invited to join together for W Day. In 2011, W Day was established to commemorate the University’s 150th anniversary. Now the tradition lives on as a celebration of everything purple and gold, coinciding with Homecoming. We are inviting our audiences to join us on…


My craft, their voice: A Q&A with presidential speechwriter Genevieve Haas

Jane Yang

What does it take to craft a compelling speech? A lot of courage, time and effort, for starters. And if that doesn’t sound challenging enough, imagine what it takes to write a great speech for someone else. To find out, we sat down with Genevieve Haas, director of executive communications for UMAC and official speechwriter…


July 12, 2017

Pitching your stories to the UMAC Editorial Board: Q&A

Jamie Swenson

The UMAC Editorial Board would like to invite you to pitch us up to three of the best stories that your unit plans to publish in the next four to six weeks. We meet twice a month to discuss all the pitches we’ve received and where they might fit on our communications platforms. Who’s on…


July 7, 2017

Navigating the new social media frontier: Instagram Stories

umac5

Much like Snapchat, Instagram now offers a way to showcase real-time images and video for 24 hours with Instagram Stories. In fact, Instagram Stories is crushing its competitor with 250 million users as of June 2017. Here are some best practices for creating engaging Instagram Stories with a lasting impression: Tell a story: This may…


April 24, 2017

Combating crises using communication

Jane Yang

“Crisis” is usually a scary word. But what does it mean in a professional setting? In short — according to Traci Feller, communications instructor at the University of Washington — a crisis is an unexpected incident that causes disruptive uncertainty and threatens an individual’s, a community’s or an institution’s goals and reputation. Professional crises can…


March 13, 2017

2017-18 Monthly Message Themes

Jack Martin

To help maximize the effectiveness of our marketing and communications, we focus them around the following monthly message themes. Stories and posts that align with these themes are also more likely to be shared using central assets, such as the UW home page and the UW’s social media channels.


January 24, 2017

Advertising on mobile apps: Facebook Canvas

Sasha Im

How important is marketing to smartphone users? Consider these latest findings: People keep their phones nearby in pockets or purses, and they constantly check their devices while waiting in line, working at their desks or sitting in a meeting (ahem). Most smartphone owners (71 percent) sleep with their phones next to them, according to a…


December 9, 2016

How and why to plan for a big social media push

umac5

We’ve all been there — multiple team members spend countless hours working on a big story, only to be let down by low traffic and engagement with your audience. Capturing maximum attention from viewers can be tricky. The best strategy? Making a social media plan that spans across multiple days and platforms. Let’s look at…


October 17, 2016

Three tips for using email as a marketing tool

umac5

What makes the difference between an email that gets dumped in the junk folder, and one that actually gets your message through? Just like any platform, there are tips and tricks to help you improve your email results. A 2014 study showed that email was 40 percent more effective at acquiring new customers than Facebook…


September 13, 2016

Tips for creating an effective ad

umac5

UW ad

What makes a successful ad anyway? There are dozens of theories, rules and guidelines that promise to boost effectiveness, but the basic principles generally stay the same. A good advertisement will: Grab the attention of viewers Encourage them to take action Outline the benefit of doing so In the below examples of print ads, the…


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