University Marketing & Communications blog

One-stop shopping in the people directory

Our new website design makes it a lot easier to look up people in the directory. You’ll simply click the search icon, select the People Directory option and enter a name. Search will auto suggest names as you type. When the person you want appears, click on their name and their contact information will appear right on the page.


New homepage coming soon

It’s time for a homepage refresh! Our bold new design will feature larger images, high-impact stories, fast facts, streamlined navigation and QuickLinks.


Updates from our Boundless blog

It’s been a busy summer for most UW communicators, including your undaunted UMAC team. We’re about to launch a new UW homepage and are thrilled to start sharing the creative branding toolkits, guidelines, Web resources and more.


Brand campaign presentation video

Ben Steele presents to the UW Roundtable

We were glad to see so many of you at the most recent Marketing & Communications Roundtable meeting, where we presented our new UW brand platform and creative concepts. If you were unable to attend or would like review anything presented during the Roundtable, you can view the recorded session.


Reminder: Roundtable on Aug. 14

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The Marketing and Communications Roundtable is Thursday, August 14, from 10–11:30 a.m. in the HUB Lyceum. We’re excited to have President Young start us off by sharing his perspective on our brand strategy. Ben Steele, Executive Creative Director for Hornall Anderson, will then present the UW creative strategy and give everyone a clear picture on… Read More


Brand alignment funding request process

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University Marketing & Communications has set aside funds for distribution to units across the UW system on a case-by-case basis in support of brand alignment and integration. This is a great opportunity to leverage your existing investments toward our brand adoption institution-wide.


Brand updates

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After gathering feedback from across campus, we have finalized the UW brand pyramid, including the brand promise and pillars. This document—which is an internal strategic guide, not an external-facing expression of our brand—will serve as the compass for our strategy and communications moving forward.