University Marketing & Communications

May 14, 2015

Boundless blogging on Tumblr

For younger students — or anyone, for that matter — contacting a school like the University of Washington can be daunting, especially if they are seeking personal interaction. The UW is using its official Tumblr page to share content and answer questions in a personally engaging way. Tumblr, a social networking and microblogging platform, is

May 7, 2015

Word Nerds recap: Social Media

Thanks to all of the campus storytellers who joined our Word Nerd session today — more than 30 communicators came to talk shop with Elise Perachio about social media tips, tricks and treasures at the UW. For those who couldn’t make it, here are the presentation slides: Word Nerds 5.7.15 v2.pptx See you at the

April 30, 2015

Word Nerds: Marvels of Social Media

Our next Storyteller Session is next week! Mark your calendars for Thursday, May 7, at 12:30 p.m. in Gerberding 142. We hope you can join us to mind meld about this month’s theme: social media. The UW’s own social media guru Elise Perachio will present on social trends, traps and treasures. Learn more about what

April 24, 2015

Inaugural Design Summit set for April 28

Join us for the inaugural Design Summit on Tuesday, April 28. An off shoot of the Marketing Roundtable, the Design Summit will focus on topics for visual media specialists in areas such as graphic design, video and photography. Join us in Walker–Ames Room, Kane Hall from 3–4:30 p.m. for light refreshments. You’ll have an opportunity

Tagboard: Harnessing the power of hashtags

With admissions season upon us, thousands of newly admitted Huskies are looking to share their excitement on social media. By using Tagboard — a website that collects and displays content from various social media platforms by using hashtags — they can do just that and more. By tagging their posts with #NewHuskies2015, students can contribute

April 2, 2015

Word Nerd recap: Boundless video narratives

Well, there wasn’t any popcorn, but more than 40 campus storytellers joined us this month to talk shop about video narratives in the Boundless style. You can download the full presentation (with sample video links) here: Word Nerds 4.2.15 There were two videos we didn’t get to today between all the great debate and questions,

April 1, 2015

Reaching students through Snapchat

Thinking about ways to expand your social media presence beyond Facebook and Twitter? Check out how UW Student Life is using Snapchat — an app that allows users to quickly and easily send images, text and video between phones — to better connect with students on campus. UW Student Life chooses fun, creative and informal

March 27, 2015

Next Nerd meeting: video narrative mind meld

Our next Storyteller Session is on Thursday, April 2, at 12:30 p.m. in Gerberding 142. We hope you can join us to mind meld about this month’s theme: Boundless video narratives. We’ll have a few special guests sharing their unit’s undaunted moving picture projects, and I encourage you to send me one of your own

March 6, 2015

Word Nerd recap: Tenets, pitches and commas

Thanks to the 30+ writers, editors and wordies who joined us for our latest campus Storyteller Session yesterday. We had a lively discussion on how to calibrate the tenets in copy, best practices for pitching stories and even a few snarky comments about the Oxford comma. There was also a shout-out to the iSchool’s new

March 3, 2015

Next Storyteller Session: How to be “pitch perfect”

Greetings word nerds! Our next Storyteller Session is on Thursday, March 5, at 12:30 p.m. in Gerberding 142. We hope you can join us as we discuss two fun topics: Tenet time: How to calibrate the tenets in your copy, from email campaigns to advertisements. A when/where/how! Pitch perfect: What makes a great pitch for

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