University Marketing & Communications

September 13, 2016

Tips for creating an effective ad

University Marketing & Communications

UW ad

What makes a successful ad anyway? There are dozens of theories, rules and guidelines that promise to boost effectiveness, but the basic principles generally stay the same. A good advertisement will: Grab the attention of viewers Encourage them to take action Outline the benefit of doing so In the below examples of print ads, the…


September 9, 2016

Writing for magazines

Julie Lauderbaugh

Columns cover

What are the best practices for magazine writing, and how can you successfully pitch the UWAA’s widely-read magazine, Columns? Lori Suderman, UWAA’s associate director for publications, kindly shared her top tips and tricks at our September Word Nerds meeting. The highlights: Thinking about word counts: Briefs (50 words or fewer) Research pieces (500-750 words) Features…


September 6, 2016

Make the most out of your post

University Marketing & Communications

Before you hit that “post” button, look at the clock. Do you know if your audience is currently browsing Twitter? How about Pinterest? You might want to wait a couple of hours — or maybe even a couple of days — because posting to the right place at the right time can make all the…


August 23, 2016

How autoplay is changing social media

University Marketing & Communications

In the last few years, Facebook has made changes to its News Feed layout that have had surprisingly large implications for marketers. One of the most prominent is the autoplay video function. Facebook’s algorithm already favors videos, and with this new function, they are incorporated seamlessly into the News Feed, reaching more people than before….


July 8, 2016

Audio 101

Hannah Gilman

A few months ago, I decided it was about time I finally learned video production — a decision that was sparked partially because I had a genuine interest and it was exciting to learn something new, and partially because, well, I felt like I had to have that skill to keep up in today’s storytelling…


June 3, 2016

Holy hyphen, Batman! Editorial tips from the UW’s style guide

Meg Cressey

Screen Shot 2016-09-13 at 5.02.08 PM

At our most recent Word Nerds meeting, the group lived up to our title: We got down in the weeds for a discussion on the UW’s style guide. As a reminder, the UW follows AP Style; but alas, even the journalists’ bible isn’t infallible, and sometimes there is no help for that specific term you’re…


May 12, 2016

Facebook Live: the newest player in the live-streaming game

University Marketing & Communications

Facebook has officially entered the live-streaming game, following in the footsteps of Twitter’s Periscope (which Apple named the iOS app of the year in 2015) in allowing users to broadcast live on their news feeds. So, what does this new live-streaming option offer us as campus communicators? The integration of Live into Facebook’s already complex…


April 21, 2016

Communicating the campaign

Julie Lauderbaugh

Boundless campaign lockup

  The UW is on the precipice of launching a bold, ambitious fundraising campaign that will transform our students, faculty, staff and communities. So, how do communicators begin to talk and write about the UW’s campaign, Be Boundless — For Washington, For the World? We talked about this and more at our April 21st Word…


April 1, 2016

Alternatives to the press release

University Marketing & Communications

Bronze W screen shot

Ask most marketing professionals what the quintessential information-sharing tool is, and they’ll likely say the press release — or at least, they used to. In today’s communications landscape, however, most people simply aren’t going to read the standard release: headline, dateline, body, boilerplate and contact info. Today’s press releases need a facelift, and thanks to…


March 7, 2016

Word Nerds: Show and Tell

Jamie Swenson

UWB tenet poster

At our most recent Word Nerds session, we got to learn about the excellent content you’re producing all across the UW. In an informative show-and-tell session, we heard from units large and small, and saw everything from feature stories to videos to signage. Read on to learn about the wealth of inspiring work your colleagues…


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