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UW Brand

Typography

Hardworking typography is a critical component to our identity. We’ve chosen typeface families that fuse universal functionality with an unmistakably bold presence, enhancing the strength of our brand more and more with consistent use.

We’ve unleashed our former band and converted it to a bar, allowing it to become an active platform for headlines and have a greater presence in layouts. Using the Encode Sans font, we’ve created a relationship between the typography treatment and the bar that allows type to feel bolder and gives the bar a more active role in layouts. Consistent use of these elements will give them the power they deserve.

Primary headlines

Encode Sans Normal Black, ALL CAPS

Typography-Encode

Download


Alternate headlines and subheads

Uni Sans Book, ALL CAPS

Typography-Uni

Download


Body

Open Sans Normal Regular and Bold

Typography-OpenSans

Download


 

Creating our headlines

Using the Encode Sans font, we’ve created a relationship between the typography treatment and the bar that allows type to feel bolder and gives the bar a more active role in layouts. Consistent use of these elements will give them the power they deserve.

Size

To create the bar, use the x-width of a letter stem (see below), to create a base measurement. Use the x-width to measure the height of the bar. This is not a perfect solution for every instance, but will give you a starting point for building styled headlines.

To avoid appearing like it is underlining portions of words, the bar should always end at the middle of a letterform.

StyledHeadline-Size

Space and Bleed

Use two x-widths to measure the space between the bottom of the headline and the top of the bar. As an option, the bar can bleed off the page.

StyledHeadline-SpaceBleed

Bar downloads