Virtual assistants, such as Apple’s Siri, can perform a range of tasks or services for users — and a majority of them sound like white women. Golden Marie Owens, assistant professor of cinema and media studies at the University of Washington, says there is much to learn about a person from how they sound. The same holds true for technology. In this episode, Owens discusses her research into why a white woman is the default voice for virtual assistants in…
June 10, 2025