University Marketing & Communications
Social media guidelines
These guidelines are intended to help steer you through the process of developing and maintaining a social media strategy. There are also social media guidelines for UW employees, developed and overseen by the Office of the Chief Information Security Officer.
Use of social media sites:
If you’re responsible for a social media strategy, you should not be restricted from accessing these sites during the work day from a work computer, with the following caveats.
You cannot use these sites:
- For personal benefit or gain.
- For the benefit or gain of any other individuals or outside organizations.
- In a way that compromises the security or integrity of state property, information or software.
When representing the University of Washington:
- Follow the University’s brand guidelines.
- Incorporate the University’s Web colors: #4b2e83 for purple and #e8e3d3 or #85754d for gold.
- Adhere to the UW Privacy Policy.
- Adhere to the terms of use of the social network you’re using. (For Facebook, those are here: http://www.facebook.com/terms.php)
- Respect copyright, fair use and financial disclosure laws.
- Don’t pick fights.
- Acknowledge your mistakes (unless they’re minor).
- Verify information before you post it.
- Make sure your links work.
- Make sure you’re creating dialog, not just pushing content. Give your fans something to respond to or act on.
- Thank people for input and feedback, including constructive negative feedback. (But don’t feel obligated to acknowledge every single comment.)
- Be human, even when you’re interacting as an entity or brand rather than as an individual.
- Be relevant and timely and add value! That means being aware of conversations that are already going on without you.