University Marketing & Communications

FY 18-19 brand alignment funding

March 6, 2019 Update
The limited pool of FY 18–19 brand alignment funding to help units across the UW system align with institutional brand marketing and communications strategies has been allocated. Thank you very much to all university units who applied for and received brand alignment awards in FY 18–19.
University Marketing & Communications anticipates administering another brand alignment funding opportunity in FY 19–20. Additional details regarding the process for distribution of FY 19–20 funds will be available in the coming months.
In the meantime, please contact Alanya Cannon, 206-616-5535, with any questions you may have regarding brand alignment funding.

University Marketing & Communications has a limited pool of one-time fiscal year funds to help units across the University align with institutional marketing and communications strategies.

UMAC will make funding decisions on brand alignment requests and notify applicants when decisions are made. Funds will be distributed to units based on the criteria below.

Criteria for brand alignment funding requests:

  • All requests must be approved by the chief advancement officer, dean, vice president or vice provost within the division.
  • Available funds are one-time money. It is not possible to grant permanent fund requests.
  • Funds will be used to align unit communications with institutional brand marketing and communications strategy.

Priority will be given to requests that utilize funds for:

  • On-brand campaign initiatives, including projects that support unit campaign priorities, campaign content creation, etc.
  • Strategic outreach that advances the UW’s institutional objectives: Attracting and developing Washington’s and the world’s most promising students, growing public and private support, being a destination for world-class faculty and staff and growing internal passion for what the UW stands for.