January 28, 2021
2021-22 Monthly Message Themes
Coordinating our messaging around monthly themes has proven to be a great way to maximize the effectiveness of our communications and marketing, and the monthly themes for the 2021-22 academic year are outlined below. Stories and social media posts aligning with these themes are more likely to be shared using central assets, such as the UW home page, UW Current and the UW’s social media channels.
An equity lens should be used in all of our communications and marketing efforts, and as a public university we should also be sure to recognize the impact of public and philanthropic investments where applicable.
Additionally, as our state, nation and world recover from the pandemic, in the coming year we’ll continue to emphasize the UW’s efforts to improve population health, including during two theme months. Population health encompasses human health, environmental resilience, and social and economic equity, meaning disciplines across the University and in essentially every school and college are engaged in this work. You can learn more about population health as a concept and about the work of the Population Health Initiative on the initiative’s website.
The themes for the 2021-22 academic year appear below and in this printable PDF. For more information, check out this blog post or e-mail Jack Martin.
2021–22 Monthly Message Themes
| Month | Theme | Strategic Considerations |
| July | Proven Impact #UWdiscovers |
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| August | Our Public Promise #UWserves |
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| September | BeBoundless #BeBoundless |
9/1: Application for Seattle fall 2022 freshman admission opens 9/10: Annual Recognition Gala 9/29: First day of autumn quarter classes |
| October | Population Health #PopulationHealth |
Highlighting the UW’s contributions to improving population health |
| November | Leading-Edge Student Experience #HuskyExperience |
11/15: Seattle fall 2022 application deadline |
| December | This is UW #ThisIsUW |
Celebrating student, faculty, staff and alumni accomplishments |
| January | Our Public Promise #UWserves |
1/10: Start of 2022 legislative session (projected) 1/15: Priority application deadline for fall 2022 freshman admission to UW Bothell and UW Tacoma (expected) |
| February | Proven Impact #UWdiscovers |
|
| March | Innovation Mindset #UWinnovates |
March 1-15: Seattle admission offers sent |
| April | Leading-Edge Student Experience #HuskyExperience |
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| May | Population Health #PopulationHealth |
5/1: Decision deadline for fall 2022 freshmen 5/3: 6th anniversary of launch of Population Health Initiative |
| June | This is UW #ThisIsUW |
6/10: Tacoma Commencement 6/11: Seattle Commencement 6/12: Bothell Commencement |