University Marketing & Communications

January 28, 2021

2021-22 Monthly Message Themes

Jack Martin

Coordinating our messaging around monthly themes has proven to be a great way to maximize the effectiveness of our communications and marketing, and the monthly themes for the 2021-22 academic year are outlined below. Stories and social media posts aligning with these themes are more likely to be shared using central assets, such as the UW home page, UW Current and the UW’s social media channels.

An equity lens should be used in all of our communications and marketing efforts, and as a public university we should also be sure to recognize the impact of public and philanthropic investments where applicable.

Additionally, as our state, nation and world recover from the pandemic, in the coming year we’ll continue to emphasize the UW’s efforts to improve population health, including during two theme months. Population health encompasses human health, environmental resilience, and social and economic equity, meaning disciplines across the University and in essentially every school and college are engaged in this work. You can learn more about population health as a concept and about the work of the Population Health Initiative on the initiative’s website.

The themes for the 2021-22 academic year appear below and in this printable PDF. For more information, check out this blog post or e-mail Jack Martin.

2021–22 Monthly Message Themes

Printable PDF

Month Theme Strategic Considerations
July Proven Impact
August Our Public Promise
September BeBoundless
9/1: Application for Seattle fall 2022 freshman admission opens
9/10: Annual Recognition Gala
9/29: First day of autumn quarter classes
October Population Health
Highlighting the UW’s contributions to improving population health
November Leading-Edge Student Experience
11/15: Seattle fall 2022 application deadline
December This is UW
Celebrating student, faculty, staff and alumni accomplishments
January Our Public Promise
1/10: Start of 2022 legislative session (projected)
1/15: Priority application deadline for fall 2022 freshman admission to UW Bothell and UW Tacoma (expected)
February Proven Impact
March Innovation Mindset
March 1-15: Seattle admission offers sent
April Leading-Edge Student Experience
May Population Health
5/1: Decision deadline for fall 2022 freshmen
5/3: 6th anniversary of launch of Population Health Initiative
June This is UW
6/10: Tacoma Commencement
6/11: Seattle Commencement
6/12: Bothell Commencement