University Marketing & Communications

March 11, 2019

2019-20 Monthly Message Themes

Jack Martin

Coordinating our messaging around monthly themes has proven to be a great way to maximize the effectiveness of our communications. We’ll again be using monthly themes in 2019-20, and the schedule for those themes is outlined below. Stories and social media posts that align with these themes are also more likely to be shared using central assets, such as the UW home page and the UW’s social media channels.

The themes for the 2019-20 academic year appear below and in this printable PDF. For more information, check out this blog post or e-mail Jack Martin.

Month Theme Strategic Considerations
July Proven Impact
August Our Public Promise
September Innovation Mindset
9/1: Application for fall 2020 freshman admission opens
9/25: First day of classes
October Leading-Edge Student Experience
10/8: University Climate Survey opens
10/15: Annual President’s Address
10/18: W Day
November Be Boundless
Celebrating what philanthropy makes possible
11/8: University Climate Survey closes
11/15: Application for fall 2020 admission to Seattle campus closes
December This is UW
Celebration of 2019 student, faculty, staff and alumni accomplishments
January Our Public Promise
1/13: Projected start of 2020 legislative session
1/15: Priority application deadline for fall 2020 freshman admission to UW Bothell and UW Tacoma
February Proven Impact
March Innovation Mindset
Early March: Admission offers go out
April Leading-Edge Student Experience
May Be Boundless
5/1: Decision deadline for fall 2020 freshmen
June This is UW
6/12: Tacoma Commencement
6/13: Seattle Commencement
6/14: Bothell Commencement
6/30: Last day for donations to count toward the Be Boundless campaign