University Marketing & Communications

May 16, 2018

2018-19 Monthly Message Themes

Jack Martin

As part of our efforts to maximize the effectiveness of our our marketing and communications projects across the University of Washington, we will be utilizing monthly message themes again during the 2018-19 academic year. As before, stories and posts that align with these themes are also more likely to be shared using central assets, such as the UW home page and the UW’s social media channels.

The themes for the 2018-19 academic year appear below and in this printable PDF. For more information, check out this blog post or e-mail Jack Martin.

Month Theme Strategic Considerations
July Proven Impact
August Our Public Promise
September Innovation Mindset
9/1: Application for fall 2019 freshman admission opens
9/26: First day of classes
October Leading-Edge Student Experience
10/16: Annual President’s Address
10/19: W Day
November Be Boundless
Celebrating what philanthropy makes possible
11/15: Application for fall 2019 admission to Seattle campus closes
December This is UW
Celebration of 2018 student, faculty, staff and alumni accomplishments
January Our Public Promise
1/14: Start of 2019 legislative session, which will set the biennial budget
1/15: Priority application deadline for fall 2019 freshman admission to UW Bothell and UW Tacoma
February Proven Impact
March Innovation Mindset
April Leading-Edge Student Experience
May Be Boundless
5/1: Decision deadline for fall 2019 freshmen
June This is UW
6/14: Tacoma Commencement
6/15: Seattle Commencement
6/16: Bothell Commencement