University Marketing & Communications
May 16, 2018
2018-19 Monthly Message Themes
As part of our efforts to maximize the effectiveness of our our marketing and communications projects across the University of Washington, we will be utilizing monthly message themes again during the 2018-19 academic year. As before, stories and posts that align with these themes are also more likely to be shared using central assets, such as the UW home page and the UW’s social media channels.
The themes for the 2018-19 academic year appear below and in this printable PDF. For more information, check out this blog post or e-mail Jack Martin.
| Month | Theme | Strategic Considerations |
| July | Proven Impact #UWdiscovers |
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| August | Our Public Promise #UWserves |
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| September | Innovation Mindset #UWinnovates |
9/1: Application for fall 2019 freshman admission opens 9/26: First day of classes |
| October | Leading-Edge Student Experience #HuskyExperience |
10/16: Annual President’s Address 10/19: W Day |
| November | Be Boundless #BeBoundless |
Celebrating what philanthropy makes possible 11/15: Application for fall 2019 admission to Seattle campus closes |
| December | This is UW #ThisIsUW |
Celebration of 2018 student, faculty, staff and alumni accomplishments |
| January | Our Public Promise #UWserves |
1/14: Start of 2019 legislative session, which will set the biennial budget 1/15: Priority application deadline for fall 2019 freshman admission to UW Bothell and UW Tacoma |
| February | Proven Impact #UWdiscovers |
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| March | Innovation Mindset #UWinnovates |
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| April | Leading-Edge Student Experience #HuskyExperience |
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| May | Be Boundless #BeBoundless |
5/1: Decision deadline for fall 2019 freshmen |
| June | This is UW #ThisIsUW |
6/14: Tacoma Commencement 6/15: Seattle Commencement 6/16: Bothell Commencement |