University Marketing & Communications

September 6, 2016

Make the most out of your post


Before you hit that “post” button, look at the clock. Do you know if your audience is currently browsing Twitter? How about Pinterest? You might want to wait a couple of hours — or maybe even a couple of days — because posting to the right place at the right time can make all the difference with social media.

Here are some guidelines to help you maximize your likes, shares and views on the most common platforms:

Facebook: The best time to post for the UW community is 8 p.m. Try to save your most important posts for Thursdays and Fridays, but weekends are also a good time.

Twitter: Just like Facebook, 8 p.m. is the sweet spot for retweets and favorites. This is also a great place to link out to other content.

LinkedIn: This platform is work-friendly, so post at any time between 9 and 5. Just make sure that you are cautious about Monday mornings, as most activity picks up Tuesday through Thursday.

Instagram: While most people check Instagram throughout the day, there is usually small spike in activity at lunchtime — and between classes for students. Be sure to take advantage of those times to help boost engagement with your post. Make sure to use hashtags and share your photo on Facebook, too!

Pinterest: Are you a night owl? Pinterest users stay up late, so any time after 8 p.m. will yield the best response. Prime user activity extends all the way to 2 a.m.!

YouTube: Once again, that magic hour of 8 p.m. works wonders for attracting views. (Try uploading your video to Facebook also to take advantage of the autoplay function.) Just make sure to add closed captioning!

Posting at the right time can make the difference between a successful push and a social media flop. Tip: Keeping a cheat sheet of these times at your desk or in your phone is an easy way to remember.

These suggestions are based on behaviors of the UW community. Read this HubSpot article to see how the rest of the world compares!

If you have any additional questions about the UW Social Media Strategy 2016, ask Elise Perachio, associate director of e-communications.

— Callie Hamilton