Typography
Hardworking typography is a critical component to our identity. We’ve chosen typeface families that fuse universal functionality with an unmistakably bold presence, enhancing the strength of our brand more and more with consistent use.
We’ve unleashed our former band and converted it to a bar, allowing it to become an active platform for headlines and have a greater presence in layouts. Using the Encode Sans font, we’ve created a relationship between the typography treatment and the bar that allows type to feel bolder and gives the bar a more active role in layouts. Consistent use of these elements will give them the power they deserve.
Primary headlines
Encode Sans Normal Black, ALL CAPS
Download
- Encode Sans (.zip)
- Encode Sans Family (.zip)
Alternate headlines and subheads
Uni Sans Book, ALL CAPS
Download
- Uni Sans (.zip)
Body
Open Sans Normal Regular and Bold
Download
- Open Sans (.zip)
- Open Sans Family (.zip)
Creating our headlines
Using the Encode Sans font, we’ve created a relationship between the typography treatment and the bar that allows type to feel bolder and gives the bar a more active role in layouts. Consistent use of these elements will give them the power they deserve.
Size
To create the bar, use the x-width of a letter stem (see below), to create a base measurement. Use the x-width to measure the height of the bar. This is not a perfect solution for every instance, but will give you a starting point for building styled headlines.
To avoid appearing like it is underlining portions of words, the bar should always end at the middle of a letterform.
Space and bleed
Use two x-widths to measure the space between the bottom of the headline and the top of the bar. As an option, the bar can bleed off the page.
