Campaign tagline
The graphic components of the UW’s campaign tagline are: Be Boundless, angled line, and the text “For Washington, For the World.”
The campaign tagline must appear in University color palette colors only. The graphic may not be altered in any way. Do not cover the tagline with text or graphics, change or approximate the fonts, or make the graphic transparent. The campaign tagline is an adjusted letterform and cannot be replicated through typesetting.
Explore Campaign tagline guidelines in more detail.
Please select your graphic files below carefully. The campaign tagline has been specifically altered to accommodate readability in small and large formats. For example, the small graphic uses bolder fonts and a thicker angled line for enhanced readability in online uses.
Campaign tagline horizontal format – preferred
The files below are available in three sizes: large uses the maximum print size recommended; small uses the minimum print size recommended; and web only uses the maximum web size recommended. Web only files are meant for web use ONLY and are built using the maximum pixel dimension sized graphics so they reproduce well at full size.
Downloads – Horizontal campaign tagline
Purple Large | Small | Web only
Gold 
Metallic Gold Large | Small | Web only
Black Large | Small | Web only
White 
Gray Large | Small | Web use not recommended for gray
EPS files include both horizontal and vertical formats For print | For web
Campaign tagline vertical format – use when space is limited
The files below are available in one size — this version of the campaign tagline is meant for web use ONLY and is built using the maximum pixel dimension sized graphics so they reproduce well at full size.
The vertical campaign tagline should ONLY be used when space limitations require it.
Downloads – Vertical campaign tagline
EPS files include both horizontal and vertical formats For print | For web