University Marketing & Communications

March 21, 2014

March Web Council recap


Happy Yoshino cherry blossom week, everyone! And now, onto our regularly-scheduled Web Council recap:

ConveyUX Conference takeaways

Rick Ells from UW-IT shared his favorite takeaways from the 15 sessions he attended during the local ConveyUX Conference in early Feb. The four things he discussed were: The difference between fast and slow thinking, using picture collages to get past rational thought, how experience maps help us to understand user context, and using a mantra to stay focused during projects.

In addition to Rick’s slides, I’ve gathered these resources to complement his presentation:

Analyzing content with Google Analytics

Michael Wiegand, Senior Analytics Strategist at local internet marketing company Portent, gave us a solid primer on Google Analytics. Michael showed us what metrics we should be viewing, how to configure goals around our content, how to use data to drive social outreach, and how to set up split testing experiments.

He has also pulled together some valuable resources in a “link bundle,” including Google’s Analytics Academy video tutorials, Portent’s custom dashboard template that you can add to your own GA Dashboards, and an in-depth post by Justin Cutroni about Google Tag Manager.

UWAA 125th Anniversary website

UWAA developer Ben Erickson gave us a quick project overview for the new Alumni Association website that celebrates their 125th anniversary. The site uses responsive design, but is optimized for tablet and desktop use over smaller phone screens. Ben discussed the markup, languages and tools he used to code the site, followed by his lessons learned—all of which is covered in his slideshow.

Mobile Minute

For this month’s Mobile Minute, Gina shared a snapshot of PC versus mobile device sales from International Data Corp’s “Quarterly Smart Connected Device Tracker.” The company projects that sales for phone and tablets will continue to rise while PC sales will continue to drop, but at a slower rate than in recent years.