W Day 2013 toolkit

W Day

Friday, October 25, 2013 11 a.m. – 2 p.m. Red Square uw.edu/wday

Questions?

Event: Stephanie Garbaczewski, sgarb@uw.edu Marketing: Mary Jean Stephens, mjs47@uw.edu Social Media: Elise Perachio (Daniel), eperdan@uw.edu

Help Promote W Day

Use the following text and Web graphics to help promote W Day, our celebration of the UW’s birthday.

Headline and blurbs

External audiences

(Long description)

Celebrate Purple on W Day, October 25

Show your Purple Pride on W Day, Friday, October 25! Celebrate the UW’s 152nd birthday, plus keep the Husky legacy going strong by giving back during Love Purple, Raise Gold, a 48-hour online giving event. Join your fellow Huskies on Red Square for Homecoming festivities and other W Day events, including live music. Can’t make it to campus? Check out W Day regional gatherings happening around the country and submit your best purple-and-gold spirited snapshots to the online photo contest. Whether you’re a student, alum, faculty, staff, community member or just a Husky at heart, you’re invited to celebrate purple. Learn more at uw.edu/wday.

(Medium description)

Celebrate Purple on W Day, October 25

Show your Purple Pride and join your fellow Huskies on Friday, October 25, to celebrate the UW’s birthday with live music, Homecoming activities, online photo contests and more. Plus, contribute to the Husky legacy during Love Purple, Raise Gold, the UW’s online giving event. Help reach the goal of 1,152 donors in 48 hours to honor the UW’s 152nd year. Visit uw.edu/wday to discover more ways to participate.

(Bulleted version)

Celebrate Purple on W Day, October 25

Join your fellow Huskies in celebrating the UW’s birthday on W Day, featuring:

  • On-campus festivities, including an exclusive live concert, Homecoming activities, a photo booth and more.
  • Giveaways*, including free purple T-shirts and cupcakes from Cupcake Royale.
  • Discounts from participating local businesses and retailers.
  • Online photo contests.
  • Love Purple, Raise Gold, a 48-hour online giving event in honor of the UW’s 152nd year.

Visit uw.edu/wday for details and share your #WDay experiences online: Facebook.com/UofWA twitter.com/UW *One per person. While supplies last.

Internal audiences

(Long)

Celebrate Purple on W Day, October 25

Show your Purple Pride and join your fellow Huskies on campus, in the community and online to celebrate the UW’s birthday on W Day. Enjoy festivities on Red Square, including an exclusive live concert, T-shirt and Cupcake Royale giveaways*, Dollars for Dawgs** and more. Plus, contribute to the Husky legacy during Love Purple, Raise Gold, the UW’s online giving event. Help reach the goal of 1,152 donors in 48 hours to honor the UW’s 152nd year and make a difference for years to come. And don’t forget to wear your favorite purple or UW-licensed gear on W Day to be eligible for great promotions and discounts from participating Seattle-area retailers. Visit uw.edu/wday for details and get social at facebook.com/UofWA and twitter.com/UW. *One per person. While supplies last. **Receive a hot dog and Coca-Cola product for a suggested donation. Whether you give $1 or $152, donations will support the Husky Pride Fund.

(Short)

Celebrate Purple on W Day, October 25

Show your Purple Pride and join your fellow Huskies in celebrating the UW’s birthday. Participate in W Day festivities on campus and online with the W Day photo contest. Plus, contribute to the Husky legacy during Love Purple, Raise Gold, the UW’s 48-hour online giving event. Details at uw.edu/wday.

Social Media

Leverage these suggested posts to help promote W Day on social media.

Facebook

General W Day messaging: Hey, Huskies—take part in the UW’s big birthday bash! W Day is Friday, Oct. 25, and we’re celebrating with an exclusive live concert, giveaways, Homecoming festivities and more. It’s all happening on Red Square from 11 a.m. to 2 p.m. Get the details at uw.edu/wday. Did you know the UW turns 152 this year? Celebrate with your fellow Huskies at W Day on Friday, Oct. 25. In addition to live music, giveaways and Homecoming activities on Red Square, you can show off your Purple Pride by participating in online photo contests and contributing to the Husky legacy during Love Purple, Raise Gold <<TAG>>. Details: uw.edu/wday W Day, the UW’s birthday bash, is Friday, Oct. 25, and there are plenty of ways to celebrate purple! Get the details and show your Purple Pride: uw.edu/wday

Online photo contest promo (between Oct. 11 and Oct. 20): Ok, Huskies—don’t be shy! Submit your best purple-and-gold-spirited photos between Oct. 11 and Oct. 20 for a chance to win some great prizes in the W Day online photo contest. Go to the University of Washington <<TAG>> page for details and to enter.

Ways to give back messaging: We know that Huskies love to give back to the community, and there are plenty of ways to give during W Day, the UW’s birthday bash. Get the details on Love Purple, Raise Gold, <<TAG>> the UW’s 48-hour online giving event, and other W Day giving opportunities at uw.edu/wday. Get your dawgs here! Hot dogs, that is! Head to Red Square at noon on W Day (Fri., Oct. 25) and grab a hot dog and Coca-Cola product for a suggested donation, whether it’s $1 or $152. Looking for other ways to give even if you’re not on campus? Help us reach the goal of 1,152 donors to celebrate the UW’s 152 years during Love Purple, Raise Gold, <<TAG>> our 48-hour online giving event. It’s another way to show your Husky spirit! giving.uw.edu/LovePurple

Twitter

General W Day messaging:

Take part in #WDay, the UW’s birthday bash, Fri., 10/25! Music, giveaways, Dollars for Dawgs, Homecoming court & more: uw.edu/wday

Show your #PurplePride at #WDay, Fri., 10/25! Join us in celebrating the UW’s birthday: uw.edu/wday

Help the UW celebrate 152 years during #WDay, Fri., 10/25! Join us on campus & beyond: uw.edu/wday

General W Day messaging (week of event):

Remember to wear purple this Fri. for #WDay, the UW’s b-day celebration! See all the ways you can participate: uw.edu/wday

Online photo contest promo:

Strike a pose, Huskies! Submit your best pics to the #WDay online photo contest by 10/20. Details: uw.edu/wday

Web Graphics

Facebook and Twitter graphics Select the image you’d like to use. After it opens in a new window, right-click and save to your computer (PC) or control-click, save (Mac).

fb-badge-2013

wday-facebook

Twitter background image

wday-twitter-bg

Email header

wday_email-header

Web banner

wday-banner-2013

Web tile

wday-webtile

Comments are closed.