Designed specifically for University marketing and communications staff in support of updating their team, leadership and/or extended organization on the University’s recently approved brand direction, this toolkit includes:
Brand Training Presentation (PDF)
PowerPoint file, which includes general information about the brand research, development and creative expression phases as well as suggested talking points/speaker notes. It may occasionally be updated, so be sure to check back here for any changes.
UW Brand Video
An .mov file that can be played using QuickTime. If you prefer, you can also link to or embed the video via YouTube. Playing the video is part of the presentation to help best explain the meaning behind The Washington Way.
Brand Guidelines
Single PDF file that displays the same content found in the University’s online brand guidelines.
Brand Strategy Overview
A full report on the approved brand strategy. Depending upon the audience you are presenting to, this could be a handout for those that are interested/need more in-depth information.
Brand Strategy Summary
An executive summary for the approved brand strategy. Depending upon the audience you are presenting to, this could be a simple, at-a-glance handout that captures the essence of the brand.
If you would like UW Marketing to help you present the University’s brand to your colleagues or need more specific information for your presentation, feel free to contact:
- Key Nuttall for research or strategy at 5-6410
- Cheryl Nations for brand creative/logo guidelines at 1-7041
Please contact Cheryl Nations with any questions or comments on the presentation content itself (feedback is welcome!).