University Brand Guidelines

The UW brand guidelines are designed to help you understand the UW brand and provide you the tools to help you move your communications projects to be “on brand.” View the complete brand guidelines PDF.

These guidelines are periodically revised to reflect feedback received from users. Please check back frequently.

UW Brand Guidelines Documents

Download and view individual .pdfs of the complete UW brand guidelines below:

• Visual Guidelines
  • Signature Logo System
  • Mandatory Graphic Elements: Patch & Band
  • Additional Graphic Elements
  • Traditional Color Palette
  • Color Palette by Communications Vehicle
  • Web Color Palette
  • Traditional Typography
  • Photography
  • Putting it Together: Layout Samples
  • Glossary

Editorial Resources

Tools and tips to ensure a consistent tone, voice and manner throughout all UW communications.

• Editorial Guidelines
• Editorial Style & Standards
• Brand Messaging

Visual Resources

Tools to ensure a consistent look and feel throughout all UW communications.

• University Art Pack: Updated Jan. 2013
• UW Photo Databases
• Color Palettes
• Department Logos
• Videos
• Presentation Kit