University Marketing is implementing a centrally coordinated, integrated sponsorship marketing effort for the entire university.
Quick Links
- Presentation to Board of Regents
- Advisory Committee Charter
- Advisory Committee members
- Task Force Charter
- Task Force members
Contact
Steven Bell
Sponsorship Director
206-685-2971
skbell@uw.edu
The Goal
- Allow the UW to set universal guidelines and standards
- Maximize revenue for the UW in difficult budget times
- Provide a valuable resource to units that increases efficiency and revenue
- Strengthen our corporate partnerships
Strategic Priorities
- Better manage current sponsorship activity
- Generate revenue
- Align with world‐class companies whose values match the UW
- Deliver great value for the UW community ‐ especially students
- Operate with transparency, equity, flexibility, innovation