University Marketing & Communications

About UW sponsorships

University Marketing & Communications is implementing a centrally coordinated, integrated sponsorship marketing effort for the entire university.


  • Allow the UW to set universal guidelines and standards
  • Maximize revenue for the UW in difficult budget times
  • Provide a valuable resource to units that increases efficiency and revenue
  • Strengthen our corporate partnerships

Strategic priorities

  • Better manage current sponsorship activity
  • Generate revenue
  • Align with world‐class companies whose values match the UW
  • Deliver great value for the UW community ‐ especially students
  • Operate with transparency, equity, flexibility, innovation