University Marketing & Communications

LinkedIn best practices

What is LinkedIn?

  • A site for professional networking
  • Users post resumes, recommend colleagues’ job skills
  • Has more than 36 million members
  • Organizations create groups to bring together people who want to be associated with their brand

Examples: Uses of LinkedIn

  • For Q&A opportunities
  • Monitor the competition
  • Facilitate networking
  • Provide profile information, like statistics, demographics, key links

Examples: UW on LinkedIn

  • University of Washington (Seattle, Bothell)
  • Foster School
  • UW Medicine
  • School of Law
  • iSchool
  • Libraries
  • Alumni Group (not run by UWAA)