University Marketing & Communications

Flickr best practices

What is Flickr?

Flickr is a Web site where you can easily and quickly post and share photos and videos – up to 20 MB a month for free. You simply create a profile, upload photos and video and tag the content (add a caption, for example). You can also connect with other users and share your content on services like Facebook.

Your free account includes three photosets, photostream views limited to the 200 most recent images and storage of smaller (resized) images. Flickr also offers a Pro Account for $25 a year, featuring 2 GB monthly upload allotment, unlimited storage, unlimited bandwidth, unlimited photosets, permanent archiving of high-resolution original images, the ability to replace a photo and ad-free browsing and sharing.

What are the pluses and minuses for using it?

Pros – Flickr offers several choices to upload a single image or series of photos (batch photos). The interface is intuitive and relatively easy to use. There are multiple options for uploading and organizing content. Advanced users have the opportunity to program widgets to display content on their own Web sites.

Cons – The free account offers a limited feature set – only shows the last 200 images you have uploaded, limited uploads per month and limited options for organizing the content. But for many uses, 200 photos is plenty.

How do you get started using it?

Visit to create an account. Then you can upload photos through a Web browser or by downloading the desktop uploader tool ( Photos can be tagged, added to Flickr user groups, organized into themed sets and linked to from anywhere once uploaded.

What are your recommendations for when this vehicle should be used?

A service like Flickr is a good option if you need to store/display photos online and there are limited technical resources available to accomplish this task.

Who are some of the leaders at UW using this tool effectively?

Foster School of Business –

Are there any Web sites that have good information about the use of it?

Wikipedia –
Flickr Blog –

Common FAQs