University Marketing & Communications blog

Reasons to consider Google Plus

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two men propped off their feet between the brick monoliths on red square

If you’re anything like most marketers who have social media marketing on your plate, you regularly struggle with whether to chase after the latest shiny new toy.


Digital video ads beat TV on engagement metrics

TV Image

A new report suggests that digital video advertising is surpassing TV on engagement metrics, primarily due to the ability to target select audiences.


Facebook unwrapped

Facebook logo

Learn the basics of Facebook advertising with key info and links.


The power of the thumbs up

A "word cloud" in the shape of a thumbs-up

New research reveals positive comments attract move attention than negative ones.


Looking for Web tips and tricks?

Globe in Suzzallo Library

Check in on the University Marketing Web Team on their blog and find out how they keep up with over 150 different web sites and pages.


Marketing Matters archive

View past editions of the e-newsletter Marketing Matters.