University Marketing & Communications

December 10, 2015

A year in “Boundless”

Meg Cressey

Graumlich letter screenshot

With the holidays here and our first full year with the new brand coming to a close, UW marketing and communications professionals have much to be proud of. We discovered how to adapt the brand language to our unique audiences; we were undaunted in our quest to find boundless faculty, staff and students to feature…


December 3, 2015

Video production for the rest of us

Hannah Gilman

YouTube screenshot

Somewhere along the lines, word nerds turned into writers and graphic designers. And photographers. And social media experts. And video producers. Often times, we operate as one-(wo)man creators, expected to churn out all sorts of content in a variety of media. The problem? We were English majors, or trained as journalists. This isn’t so much…


December 1, 2015

A speech’s success can come from its format just as much as its words

Jack Martin

I’ve written speeches for three university presidents, a governor and a member of Congress, to name a few. And while they all had different styles — and used the speeches as written to vastly different degrees — what I learned from each of them is that the actual words play only one part of whether…


November 5, 2015

Using analytics to your advantage

Meg Cressey

As marketing writers, our job is to produce stellar content that not only entertains audiences, but also moves them to act, whether that means donate, volunteer or grow their Husky pride. But what’s the point of all that hard work if no one reads our content? Here’s where analytics come in. Whether you employ sites…


October 2, 2015

Meet our #AskAHusky experts

Elise Perachio

At the start of fall quarter 2015, we began using the main UW social media channels to encourage new students to engage with their fellow Huskies by using #AskAHusky to submit their questions about the UW. Meet the UW students who are providing the answers! John Dahl Year: Junior Majors: Business, Biochemistry Hometown: Bellingham, Washington What types…


Going beyond talking points

Jack Martin

“We need talking points.” Anyone who has worked in communications has heard these words. But talking points, for all their ubiquity, have limitations. I’m not talking about what’s in the points, but the very essence of talking points themselves. The Message Box and Message Triangle, which I learned from Steve Allen of Salient Point, take…


September 23, 2015

Introducing Story Central

Julie Lauderbaugh

Screen Shot 2015-12-10 at 9.48.05 AM

A couple of years ago, the UW football team was set to play a bowl game in Honolulu. A colleague from the Alumni Association was on the hunt for stories about Huskies in Hawaii and came to me. “Got any stories about students, faculty, programs, research… anything that connects the UW to the islands beyond…


September 3, 2015

Crisis communications on campus

Julie Lauderbaugh

How can UW communicators help when there’s a crisis on campus? Three members of the UW’s core crisis communications team, Elise Perachio, Victor Balta and Gina Hills, gave UW’s Word Nerds a run-down of the UW’s process for crises big (natural disasters, active shooters) and small (inclement weather, power outages). In the coming months, we’ll…


August 6, 2015

Writing for philanthropy

Julie Lauderbaugh

How do campus communicators effectively write for donors — and dollars? In this month’s Word Nerd session, we waxed poetic on philanthropy, sharing best practices in storytelling and style as we write for Advancement letters, newsletters, speeches, marketing materials and more. The top tips and tricks? Start with your messaging strategy Write in messages, not…


July 7, 2015

Coordinating UW communications with monthly themes

Jack Martin

I hate buying toothpaste. It isn’t because I don’t love a clean, fresh smile – I get rave reviews from my dentist, by the way – it’s because there are so many kinds of toothpaste from which to choose. I stand in the aisle for entirely too long, debating not just which brand to buy,…


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