University Marketing & Communications

April 21, 2016

Communicating the campaign

Julie Lauderbaugh

Boundless campaign lockup

  The UW is on the precipice of launching a bold, ambitious fundraising campaign that will transform our students, faculty, staff and communities. So, how do communicators begin to talk and write about the UW’s campaign, Be Boundless — For Washington, For the World? We talked about this and more at our April 21st Word…

April 1, 2016

Alternatives to the press release


Bronze W screen shot

Ask most marketing professionals what the quintessential information-sharing tool is, and they’ll likely say the press release — or at least, they used to. In today’s communications landscape, however, most people simply aren’t going to read the standard release: headline, dateline, body, boilerplate and contact info. Today’s press releases need a facelift, and thanks to…

March 7, 2016

Word Nerds: Show and Tell

Jamie Swenson

UWB tenet poster

At our most recent Word Nerds session, we got to learn about the excellent content you’re producing all across the UW. In an informative show-and-tell session, we heard from units large and small, and saw everything from feature stories to videos to signage. Read on to learn about the wealth of inspiring work your colleagues…

February 19, 2016

Periscope: A passing fad or a legitimate marketing tool?


Periscope, at its most basic, is a live-streaming app that posts users’ live videos to Twitter, where they remain available for 24 hours. It gives you a way to venture through the world via someone else’s lens. You can move through the bustling streets of New York City with people on their way to work…

February 17, 2016

2016-17 Monthly Message Themes

Julie Lauderbaugh

To help maximize the effectiveness of our marketing and communications, we focus them around the following monthly message themes. Stories and posts that align with these themes are also more likely to be shared using central assets, such as the UW home page and the UW’s social media channels. The themes for the 2016-17 academic…

February 12, 2016

Deconstructing the Facebook News Feed, social media’s most powerful feature


Facebook is by far the most utilized social media platform, with over a billion users. People spend almost as much time scrolling through the iconic blue and white News Feed every day (39 minutes) as they do interacting with people face-to-face (43 minutes), according to a TIME article. Facebook’s News Feed feature has come to…

February 9, 2016

UW brand resources at your fingertips

Wayne Gillam

Brand portal screen grab

One of the challenges of working in a UW school, department or unit (especially one with a tight budget) can be pulling together the requisite resources needed to achieve professional, on-brand marketing and communications materials. If you find yourself in this situation, or challenged by fast-approaching marcomm deadlines and project demands, it’s worth checking out…

Tips and tricks for effective interviews

Jamie Swenson

Screen Shot 2016-02-09 at 2.54.51 PM

If you’re a communications professional, chances are you’re frequently tasked to interview people, be it for articles, videos or speeches. I would also wager that most of you — being your highly capable selves — have developed your own interviewing style with no formal training, just through trial and error. Nice work! But what, exactly, does…

January 25, 2016

Three reasons why you should use video marketing to target millenials

Hannah Gilman

Old Navy commercial

Omid Kordestani, Twitter’s executive chairman and former chief business officer at Google, shared a staggering fact last July: on mobile, the average YouTube session is over 40 minutes. Forty minutes! YouTube has transformed the way we consume entertainment and information, whether it’s watching Teddy Bear the porcupine nibble a piece of corn on the cob…

January 7, 2016

Marketing trends for 2016

Meg Cressey

Now that we’ve had our fill of holiday treats and reflected on 2015, it’s time to look forward to what the new year will bring. Courtesy of, here are a few of the marketing trends you can expect to see in 2016:   Video marketing for millennials will be a must A study done…

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