University Marketing & Communications

July 17, 2014

Brand alignment funding request process

University Marketing & Communications has set aside funds for distribution to units across the UW system on a case-by-case basis in support of brand alignment and integration. This is a great opportunity to leverage your existing investments toward our brand adoption institution-wide.

July 11, 2014

Brand updates

After gathering feedback from across campus, we have finalized the UW brand pyramid, including the brand promise and pillars. This document—which is an internal strategic guide, not an external-facing expression of our brand—will serve as the compass for our strategy and communications moving forward.

April 14, 2014

Social media trends for 2014

Explore new trends in social media marketing for 2014.

February 19, 2014

Tips for measuring social media success

Understand social media measurement tools to demonstrate ROI.

February 11, 2014

LinkedIn meets “Six Degrees of Kevin Bacon”

Get to know LinkedIn’s new visual tool shows you how your connections are linked.

February 5, 2014

50 Jargon-busters to sharpen your writing

Words to avoid and alternatives for clearer, more powerful writing.

January 31, 2014

University of Illinois social media team responds to Twitter attacks on chancellor

An example of digital hate-mongering and how a university social media team rose above the fray.

November 27, 2013

Year end Husky video project

Every year, UW Marketing & Communications produces special holiday video, celebrating the events, excitement and accomplishments of our UW community. This year, we need your help in spreading the word about our plan – getting our large community to submit their own video of their ‘Best Husky Moment.”

November 13, 2013

Improve your site’s readability

Quick tips on making your site more reader-friendly

November 7, 2013

How to get your story picked up by the media

Learn from journalists on how to boost your chances of getting your story covered.

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