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University Marketing & Communications

February 17, 2016

2016-17 Monthly Message Themes

Julie Lauderbaugh

To help maximize the effectiveness of our marketing and communications, we focus them around the following monthly message themes. Stories and posts that align with these themes are also more likely to be shared using central assets, such as the UW home page and the UW’s social media channels. The themes for the 2016-17 academic…

February 12, 2016

Deconstructing the Facebook News Feed, social media’s most powerful feature


Facebook is by far the most utilized social media platform, with over a billion users. People spend almost as much time scrolling through the iconic blue and white News Feed every day (39 minutes) as they do interacting with people face-to-face (43 minutes), according to a TIME article. Facebook’s News Feed feature has come to…

February 9, 2016

UW brand resources at your fingertips

Wayne Gillam

Brand portal screen grab

One of the challenges of working in a UW school, department or unit (especially one with a tight budget) can be pulling together the requisite resources needed to achieve professional, on-brand marketing and communications materials. If you find yourself in this situation, or challenged by fast-approaching marcomm deadlines and project demands, it’s worth checking out…

Tips and tricks for effective interviews

Jamie Swenson

Screen Shot 2016-02-09 at 2.54.51 PM

If you’re a communications professional, chances are you’re frequently tasked to interview people, be it for articles, videos or speeches. I would also wager that most of you — being your highly capable selves — have developed your own interviewing style with no formal training, just through trial and error. Nice work! But what, exactly, does…

January 25, 2016

Three reasons why you should use video marketing to target millenials

Hannah Gilman

Old Navy commercial

Omid Kordestani, Twitter’s executive chairman and former chief business officer at Google, shared a staggering fact last July: on mobile, the average YouTube session is over 40 minutes. Forty minutes! YouTube has transformed the way we consume entertainment and information, whether it’s watching Teddy Bear the porcupine nibble a piece of corn on the cob…

January 7, 2016

Marketing trends for 2016

Meg Cressey

Now that we’ve had our fill of holiday treats and reflected on 2015, it’s time to look forward to what the new year will bring. Courtesy of, here are a few of the marketing trends you can expect to see in 2016:   Video marketing for millennials will be a must A study done…

December 11, 2015

Calling all content buffs: 2016 Word Nerd schedule

Julie Lauderbaugh

Who are the Word Nerds? Copywriters, editors, marketers, creatives… anyone who works at the UW in a communications capacity with a love for content! Our monthly Word Nerd meetings are designed as hour-long opportunities to network, talk shop and grow as a professional. The University Marketing & Communications teams hosts this informal event every first…

December 10, 2015

A year in “Boundless”

Meg Cressey

Graumlich letter screenshot

With the holidays here and our first full year with the new brand coming to a close, UW marketing and communications professionals have much to be proud of. We discovered how to adapt the brand language to our unique audiences; we were undaunted in our quest to find boundless faculty, staff and students to feature…

December 3, 2015

Video production for the rest of us

Hannah Gilman

YouTube screenshot

Somewhere along the lines, word nerds turned into writers and graphic designers. And photographers. And social media experts. And video producers. Often times, we operate as one-(wo)man creators, expected to churn out all sorts of content in a variety of media. The problem? We were English majors, or trained as journalists. This isn’t so much…

December 1, 2015

A speech’s success can come from its format just as much as its words

Jack Martin

I’ve written speeches for three university presidents, a governor and a member of Congress, to name a few. And while they all had different styles — and used the speeches as written to vastly different degrees — what I learned from each of them is that the actual words play only one part of whether…

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