University Marketing & Communications

About these tools

University Marketing & Communications has created a wide range of tools to help communications and marketing professionals across campus do their jobs. We welcome your feedback and invite you to check back often for new tools built for special events, campaigns, promotions, etc.

Here is a quick rundown of tools that are currently available:

Brand and integrated marketing strategy

Read about the UW’s brand and integrated marketing strategy scheduled to launch in 2014 and review documents related to this initiative.

Brand guidelines

Keep your communications “on brand” with editorial guidelines and color palettes. Download and use the or order your department logo from Creative Communications.

Email marketing

Review e-mail best practices and instructions for an e-newsletter signup widget you can post on your Web pages.

Event resources

Instructions for inviting and accommodating the president and a checkout tool for banners and displays.

Fact sheets

The current lineup includes Frequently asked questions about the UW; UW Fact Sheet 2012-13; Affordability and Access; Impacts of the UW; Tuition 101What is a college education worthCommitted to Efficiency.


Answers to many frequently asked questions.

Marketing Roundtable

Updates and information about this on-campus group of UW marketing and communication professionals.

Meet our team

Staff profiles and contact information for members of the Marketing & Communications department.

New to the U

Helpful links and information for marketing and communications professionals new to the UW.


Photo databases and photo release forms.

Social media

Basic information to get you started with blogsFacebookFlickrLinkedInTwitter and video (YouTube, iTunesU)


Read an overview of this centrally coordinated, integrated sponsorship marketing effort for the entire university, and review related documents.

University Marketing & Communications blog

Learn tips and tricks, read updates and view some of the latest work from University Marketing & Communications.


Read guidelines for filming on campus and check out on-campus UW video production services.


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