August 26, 2014

Brand campaign presentation video

By University Marketing & Communications

We were glad to see so many of you at the most recent Marketing & Communications Roundtable meeting, where we presented our new UW brand platform and creative concepts. Ben Steele, Executive Creative Director for Hornall Anderson, walked the group through the brand and creative development process and discussed how our teams arrived at the execution we will roll out this fall. If you were unable to attend or would like review anything he presented, you can view the recorded session below:

If you have any questions about his presentation or the brand roll out, feel free to contact Sr. Director, Brand & Creative, Gerald McRobbie, or Director of Brand Management, Alanya Cannon.

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