University Marketing & Communications

September 6, 2013

Welcome to the University Marketing blog!

Tory Hernandez

If you’re reading this, then you’ve found the new University Marketing blog – and welcome to it!

Our team received a variety of suggestions on how we can better serve our UW partners across campus, and this blog is one result. It will be a way to share not only what our team is working on, but also help spread the word on tips and tricks we’ve learned along the way. Everything from advertising insights to copy writing tips to audience data and more.

More importantly, we want to hear from you! If you’ve found some bits of key info you want to share with other marketers on campus, please send it our way and we’ll add it to the blog.

We’ve also made some improvements to our website, including reorganizing the navigation to highlight what users need most frequently, adding key info for new marketing and communications professionals, and updating some best practices. Plus, you’ll get to know the University Marketing team through some fun new photos and bios (coming soon)!

Please let us know what you think of the refreshed site or if you have any suggestions for improvements.


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