University Marketing & Communications

University Marketing & Communications

On the University Marketing & Communications team, we consider ourselves enthusiastic ambassadors of the University of Washington and our brand. Our focus is on building awareness and increasing support for the UW across the board. We achieve this by collaborating with our partners across campus to connect the University with the general public as well as targeted audience segments.

Brand guidelines

Find our new brand guidelines and resources at


Marketing Roundtable

2015 meeting schedule
HUB Lyceum

  • April 15 10 a.m.-noon
  • June 25 2:30–4:30 p.m.
  • Aug. 20 2:30-4:30 p.m.
  • Oct. 21 2:30–4:30 p.m.
  • Dec. 7 3:30–5 p.m.

Our mission

University Marketing & Communications builds awareness of the UW and enhances its reputation through integrated marketing and communications while transforming the vision and values of the UW into engaging, strategic campaigns.

The team supports the UW by championing the brand, providing university-wide services and support, building and maintaining a powerful Web presence and pursuing innovative marketing strategies and opportunities.

Our services include:

  • Brand and creative
  • E-communications
  • Outreach
  • Public relations
  • Social media
  • Sponsorship
  • Strategy
  • Web communications

Let us hear from you

Consider us your go-to resource for brand consultations and other marketing needs. We’re here to support you! Send us an email at or contact one us directly. We also welcome your feedback and ideas!

Latest from our blog

  • Next Storyteller Session: How to be "pitch perfect"

    March 3, 2015

    Julie Laudrbaugh

    Greetings word nerds! Our next Storyteller Session is on Thursday, March 5, at 12:30 p.m. in Gerberding 142. We hope you can join us as we discuss two fun topics:

    • Tenet time: How to calibrate the tenets in your copy, from email campaigns to advertisements. A when/where/how!
    • Pitch perfect: What makes a great pitch for the homepage vs. Facebook? Columns vs. News & Information? Learn more about the most effective ways to share your pitches with the UMAC Editorial Board (hint: it starts with knowing your audience).

    Bring your lunch, your questions, and your writing!

  • Recap: February 5 storyteller session

    February 10, 2015

    Julie Laudrbaugh

    Attention word nerds! Our first-ever, all-campus “storyteller session” series kicked off Thursday, Feb. 5, and we were thrilled to see so many faces from departments and units from across the University.

    Our inaugural gathering focused on UMAC’s brand new story sharing process including:

    These tools will soon be uploaded to the brand portal. For those of you who weren’t able to make the first meeting, here's a PDF of the full presentation: Word Nerds 2.5.15

    We’ll be hosting storyteller sessions the first Thursday of every month from 12:30–1:30 p.m. in Gerberding 142, and each agenda will touch on something new — requested by you and for you. Any and all ideas are welcome, so feel free to share yours with Julie Lauderbaugh at

    As a reminder, our next meeting of the minds is Thursday, March 5. Hope to see you there!


  • Friday's 'Office Hours' taking a holiday break

    December 16, 2014

    University Marketing & Communications

    The next three "Office Hours" -- the drop-in sessions we've been holding on Fridays in Gerberding for several months -- will not be held during the holidays. That means no sessions on Dec. 19, Dec. 26 or Jan. 2. The next "Office Hours" will be Friday, Jan. 9, noon-1 p.m. As a reminder, these sessions are informal and you are welcome to drop in any time during the hour to talk about the UW brand, issues related to our Web templates or anything else you'd like to discuss with University Marketing & Communications. We look forward to seeing you in the New Year. Happy Holidays!

Read more on the blog