University Marketing & Communications

University Marketing & Communications

On the University Marketing & Communications team, we consider ourselves enthusiastic ambassadors of the University of Washington and our brand. Our focus is on building awareness and increasing support for the UW across the board. We achieve this by collaborating with our partners across campus to connect the University with the general public as well as targeted audience segments.

Brand guidelines

Find our new brand guidelines and resources at uw.edu/brand.

Toolkit

Marketing Roundtable

2015 meeting schedule
HUB Lyceum

  • June 25 2:30–4:30 p.m.
  • Aug. 20 2:30-4:30 p.m.
  • Oct. 21 2:30–4:30 p.m.
  • Dec. 7 3:30–5 p.m.

Our mission

University Marketing & Communications builds awareness of the UW and enhances its reputation through integrated marketing and communications while transforming the vision and values of the UW into engaging, strategic campaigns.

The team supports the UW by championing the brand, providing university-wide services and support, building and maintaining a powerful Web presence and pursuing innovative marketing strategies and opportunities.

Our services include:

  • Brand and creative
  • E-communications
  • Outreach
  • Public relations
  • Social media
  • Sponsorship
  • Strategy
  • Web communications

Let us hear from you

Consider us your go-to resource for brand consultations and other marketing needs. We’re here to support you! Send us an email at mktg@uw.edu or contact one us directly. We also welcome your feedback and ideas!

Latest from our blog


  • Boundless blogging on Tumblr

    May 14, 2015

    Julie Laudrbaugh

    For younger students — or anyone, for that matter — contacting a school like the University of Washington can be daunting, especially if they are seeking personal interaction. The UW is using its official Tumblr page to share content and answer questions in a personally engaging way.

    Tumblr, a social networking and microblogging platform, is an excellent forum for building relationships with potential students and current undergraduates due to its young user demographic.

    Tumblr can be a great social media tool if you are looking to:

    • Reach a young demographic
    • Share primarily visual media
    • Provide personalized responses to your audience

    Screen shot 2015-05-05 at 3.50.30 PM

     

    The UW Tumblr page features fun, creative content that highlights beautiful places on campus, exciting aspects of student life, Husky athletics, the Seattle lifestyle and more.

    Images Collage 1

    The page also features users’ questions — the majority of which are asked anonymously — along with personalized responses for other users to read.

    The ability to ask questions anonymously is an important function of the UW Tumblr page, because it allows users to ask any type of question — from general to deeply personal — without hesitation.

    Screen shot 2015-05-07 at 3.19.56 PMScreen shot 2015-05-07 at 3.18.45 PM

     

    Interested in how other universities are using Tumblr? Check out the University of Michigan and the University of Melbourne Tumblr pages for some creative ideas.

     


  • Word Nerds recap: Social Media

    May 7, 2015

    Julie Laudrbaugh

    Thanks to all of the campus storytellers who joined our Word Nerd session today — more than 30 communicators came to talk shop with Elise Perachio about social media tips, tricks and treasures at the UW.

    For those who couldn't make it, here are the presentation slides: Word Nerds 5.7.15 v2.pptx

    See you at the next meeting — Thursday, June 4!


  • Word Nerds: Marvels of Social Media

    April 30, 2015

    Julie Laudrbaugh

    Our next Storyteller Session is next week! Mark your calendars for Thursday, May 7, at 12:30 p.m. in Gerberding 142. We hope you can join us to mind meld about this month's theme: social media.

    The UW's own social media guru Elise Perachio will present on social trends, traps and treasures. Learn more about what type of content does best on social platforms — and the best ways to write and produce it.

    Bring your lunches and your burning Google+ questions!

Read more on the blog