University Marketing & Communications

On the University Marketing & Communications team, we consider ourselves enthusiastic ambassadors of the University of Washington and our brand. Our focus is on building awareness and increasing support for the UW across the board. We achieve this by collaborating with our partners across campus to connect the University with the general public as well as targeted audience segments.

Brand guidelines

Find our new brand guidelines and resources at

Matching funds

A limited one-time pool of funds is available to help units align with institutional brand marketing and communications strategies.

Key contacts

Chief Marketing & Communications Officer
Mary Gresch

Brand & Creative
Gerald McRobbie

Brand Marketing & Strategy
Nicole Dierks

Corporate Sponsorships
Steven Bell
206 685-2971

Public Relations & Internal Communications
Jean Hayes

Trademarks & Licensing
Kathy Hoggan

University Events
Andrea Callis

Web Communications
Gina Hills

Our services include:

  • Brand and creative
  • E-communications
  • Outreach
  • Public relations
  • Social media
  • Sponsorship
  • Strategy
  • Web communications

Our mission

University Marketing & Communications builds awareness of the UW and enhances its reputation through integrated marketing and communications while transforming the vision and values of the UW into engaging, strategic campaigns.

The team supports the UW by championing the brand, providing university-wide services and support, building and maintaining a powerful Web presence and pursuing innovative marketing strategies and opportunities.

Let us hear from you

Consider us your go-to resource for brand consultations and other marketing needs. We’re here to support you! Send us an email at or contact one us directly. We also welcome your feedback and ideas!

Latest from our blog

  • October 13, 2014

    New homepage testing has been successful

    University Marketing & Communications

    On Monday the new homepage, currently in beta, was briefly tested in a live environment and everything went well. Some of you probably saw it for a few hours Monday morning -- we got some great feedback. Stay tuned. It'll be live soon!

  • October 1, 2014

    New homepage: fresh colors and fonts oh my!

    University Marketing & Communications

    The fonts and colors have changed somewhat on the beta version of our new homepage? The purple is brighter and the fonts are bolder. Read all about the changes in our blog!

  • September 26, 2014

    New homepage: Streamlined navigation

    University Marketing & Communications

    On the new homepage, we've streamlined navigation quite a bit. We've also put frequently used links in a new "Quick Links" section. Kick the tires and tell us what you think.

Read more on the blog >>

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