As passionate ambassadors of the University of Washington, the University Marketing & Communications team strives to build awareness and support for the UW. Collaborating with partners across campus, we work to connect the UW with the general public as well as targeted audience segments through strategic marketing and communications.
Chief Marketing & Communications Officer
Brand & Creative
Brand Marketing & Strategy
Public Relations & Internal Communications
Trademarks & Licensing
Our services include:
- Brand and creative
- Public relations
- Social media
- Web communications
University Marketing & Communications builds awareness of the UW and enhances its reputation through integrated marketing and communications while transforming the vision and values of the UW into engaging, strategic campaigns.
The team supports the UW by championing the brand, providing university-wide services and support, building and maintaining a powerful Web presence and pursuing innovative marketing strategies and opportunities.
Let us hear from you
Consider us your go-to resource for brand consultations and other marketing needs. We’re here to support you! Send us an email at email@example.com or contact one us directly. We also welcome your feedback and ideas!
Latest from our blog
August 12, 2014
The Marketing and Communications Roundtable is Thursday, August 14, from 10–11:30 a.m. in the HUB Lyceum.
We're excited to have President Young start us off by sharing his perspective on our brand strategy. Ben Steele, Executive Creative Director for Hornall Anderson, will then present the UW creative strategy and give everyone a clear picture on how to execute our brand. We will also provide an update on upcoming resources and guidelines.
July 17, 2014
University Marketing & Communications has set aside funds for distribution to units across the UW system on a case-by-case basis in support of brand alignment and integration. This is a great opportunity to leverage your existing investments toward our brand adoption institution-wide.
July 11, 2014
After gathering feedback from across campus, we have finalized the UW brand pyramid, including the brand promise and pillars. This document—which is an internal strategic guide, not an external-facing expression of our brand—will serve as the compass for our strategy and communications moving forward.
Read more on the blog >>