University Marketing & Communications

University Marketing & Communications

On the University Marketing & Communications team, we consider ourselves enthusiastic ambassadors of the University of Washington and our brand. Our focus is on building awareness and increasing support for the UW across the board. We achieve this by collaborating with our partners across campus to connect the University with the general public as well as targeted audience segments.

Brand guidelines

Find our new brand guidelines and resources at uw.edu/brand.

Toolkit

Marketing Roundtable

2015 meeting schedule
HUB Lyceum

  • April 15 10 a.m.-noon
  • June 25 2:30–4:30 p.m.
  • Aug. 20 2:30-4:30 p.m.
  • Oct. 21 2:30–4:30 p.m.
  • Dec. 7 3:30–5 p.m.

Our mission

University Marketing & Communications builds awareness of the UW and enhances its reputation through integrated marketing and communications while transforming the vision and values of the UW into engaging, strategic campaigns.

The team supports the UW by championing the brand, providing university-wide services and support, building and maintaining a powerful Web presence and pursuing innovative marketing strategies and opportunities.

Our services include:

  • Brand and creative
  • E-communications
  • Outreach
  • Public relations
  • Social media
  • Sponsorship
  • Strategy
  • Web communications

Let us hear from you

Consider us your go-to resource for brand consultations and other marketing needs. We’re here to support you! Send us an email at mktg@uw.edu or contact one us directly. We also welcome your feedback and ideas!

Latest from our blog


  • Inaugural Design Summit set for April 28

    April 24, 2015

    Julie Laudrbaugh

    Join us for the inaugural Design Summit on Tuesday, April 28. An off shoot of the Marketing Roundtable, the Design Summit will focus on topics for visual media specialists in areas such as graphic design, video and photography.

    Join us in Walker–Ames Room, Kane Hall from 3–4:30 p.m. for light refreshments. You’ll have an opportunity to hear a summary of services from various campus producers and socialize at the open house where resource partners will share samples, provide information and answer any questions.

    This Design Summit will help both new and veteran staff learn and see all the assets that can be obtained right here on campus, including banners, signs, illustrations, video, data-driven visualization graphics and photography.

    It promises to be a useful, fun and boundless afternoon of value to everyone. Please feel free to contact Alanya Cannon or Lisa Robbins with any questions. Looking forward to seeing you then!


  • Tagboard: Harnessing the power of hashtags

    April 24, 2015

    Julie Laudrbaugh

    With admissions season upon us, thousands of newly admitted Huskies are looking to share their excitement on social media. By using Tagboard — a website that collects and displays content from various social media platforms by using hashtags — they can do just that and more. By tagging their posts with #NewHuskies2015, students can contribute content to the board and connect with other members of the Class of 2019.

    The end result is much like an interactive online scrapbook, featuring posts from Facebook, Instagram, Twitter, Vine and more.

    Snapshot of Tagboard

    Wondering how to best use Tagboard to highlight your event?

    • Choose a personalized event hashtag. Make it something fun, memorable and unique to your event.
    • Create and customize a Tagboard for your hashtag.
    • Share that hashtag with your audience and encourage them to tag your event in their public posts.

    Read more about how universities are using Tagboard to engage their audiences here: How Tagboard is helping universities score with social


  • Word Nerd recap: Boundless video narratives

    April 2, 2015

    Julie Laudrbaugh

    Well, there wasn't any popcorn, but more than 40 campus storytellers joined us this month to talk shop about video narratives in the Boundless style. You can download the full presentation (with sample video links) here: Word Nerds 4.2.15

    There were two videos we didn't get to today between all the great debate and questions, but here they are in all their Boundless glory!

    UW World Series:

    Screen Shot 2015-04-01 at 10.22.46 AM

    Columns magazine:

    Screen Shot 2015-04-01 at 10.24.53 AM

    Thank you all for attending!

    Next Storyteller Session: Thursday, May 7 — Marvels of Social Media!

Read more on the blog