University Marketing & Communications

University Marketing & Communications

On the University Marketing & Communications team, we consider ourselves enthusiastic ambassadors of the University of Washington and our brand. Our focus is on building awareness and increasing support for the UW across the board. We achieve this by collaborating with our partners across campus to connect the University with the general public as well as targeted audience segments.

Brand alignment funding

Requests are now being accepted for 2015-16.

Brand guidelines

Find our brand guidelines and resources at


Marketing Roundtable

2015 meeting schedule
HUB Lyceum

  • Dec. 7 3:30–5 p.m.

Our mission

University Marketing & Communications builds awareness of the UW and enhances its reputation through integrated marketing and communications while transforming the vision and values of the UW into engaging, strategic campaigns.

The team supports the UW by championing the brand, providing university-wide services and support, building and maintaining a powerful Web presence and pursuing innovative marketing strategies and opportunities.

Our services include:

  • Brand and creative
  • E-communications
  • Outreach
  • Public relations
  • Social media
  • Sponsorship
  • Strategy
  • Web communications

Let us hear from you

Consider us your go-to resource for brand consultations and other marketing needs. We’re here to support you. Send us an email at or contact one us directly. We also welcome your feedback and ideas.

Latest from our blog

  • Using analytics to your advantage

    November 5, 2015

    Meg Cressey

    As marketing writers, our job is to produce stellar content that not only entertains audiences, but also moves them to act, whether that means donate, volunteer or grow their Husky pride. But what’s the point of all that hard work if no one reads our content?

    Here’s where analytics come in. Whether you employ sites like Bitly to track click rates, or use Google Analytics to take a deep dive into page views and audience behavior, analytics can be used in coordination with your long-term content success strategy.

    Here are four tips for utilizing analytics:

    • Give ‘em what they want. By looking at which stories have the highest number of unique page views, you can see which types of stories your audience prefers
    • Hook them from the start. A descriptive headline and snappy blurb will draw people to your landing page
    • Keep it simple. Opt for more common language in your headline and blurb in place of jargon
    • Change with the times. Be flexible, and play around with various design styles to see which layout keeps your audience on the page longer

    Of course, it’s important to take these numbers with a grain of salt. After all, they are just that: numbers. But by carefully studying audience trends and behavior, analytics can be used to our advantage.

    Learn more about how analytics can help shape your content for the Web and social media through the Nov. 5 presentation slides: Word Nerds 11.5.15.

  • Meet our #AskAHusky experts

    October 2, 2015

    Elise Perachio

    At the start of fall quarter 2015, we began using the main UW social media channels to encourage new students to engage with their fellow Huskies by using #AskAHusky to submit their questions about the UW. Meet the UW students who are providing the answers!

    John Dahl

    Photo of John DahlYear: Junior

    Majors: Business, Biochemistry

    Hometown: Bellingham, Washington

    What types of activities are you involved with around campus?

    I’m a campus tour guide, and I’m involved with the Greek community as a member of Phi Delta Theta Fraternity and Alpha Kappa Psi Professional Business Fraternity. I was also an Orientation Leader for First Year Programs during summer 2014.

    Fun fact?

    I've lived in seven states! Nebraska, Oklahoma, California, Mississippi, Minnesota, Indiana and Washington. Seattle, Washington, is by far my favorite place, though — there’s way too much to do here, and most Huskies learn to love the rain.

    What’s your favorite thing about the UW?

    The limitless opportunities. It sounds cliché, but if you want to do something, you can usually find a way at the UW! The trick is to look in the right place. As a business student, the UW is such a great place to study because we're in Seattle, which is home to so many large companies — Amazon, Boeing, Expedia and so on.

    Favorite place to eat on the Ave?

    Ku Sushi and Izakaya — they make an amazing chirashi bowl.

    What’s your favorite course you’ve taken at the UW?

    Composition: Exposition. Your instructor usually has a lot of flexibility for structuring this course. Mine chose to focus our class around watching TED Talks and writing about what we thought of the talk!

    Something you wish you knew as an incoming Husky?

    Explore your options! I was in such a rush freshman year, when I really had no reason to be. Use the first couple quarters to take a vast range of classes. Take a business class, an arts class, a science class — whatever you're interested in. Believe me, you'll have the moment when you just go, "Oh my gosh — this is what I want to do with my life."

    Alex Deans

    Photo of Alex DeansYear: Junior

    Majors: Psychology, Linguistics

    Hometown: La Center, Washington

    What types of activities are you involved with around campus?

    My first year at the UW, I worked at Local Point, which is a dining center at Lander Hall that has five restaurants — including Pagliacci Pizza! I was an Orientation Leader this summer, and I currently work at Suzzallo Library. I’ve also been active with the Q Center, which helps members of the UW community explore their sexual orientation and gender identity, as well as the American Sign Language Club.

    Fun fact?

    I can solve a Rubik’s cube in under a minute, and I have a collection of almost 30 different cubes of various shapes and sizes — including a 7x7x7 cube and a 12-sided puzzle.

    What’s your favorite thing about the UW?

    There are so many opportunities here for just about everything. Sometimes that feels super overwhelming, but it’s actually really great. I never thought I’d have as many options as I do here at the UW.

    Favorite place to eat on the Ave?

    It’s so hard to choose! I really like Café on the Ave and A Burger Place.

    What’s your favorite course you’ve taken at the UW?

    This is such a difficult question for me to answer because I’ve genuinely enjoyed so many of the classes I've taken. I think I’ll go with Theories of Social Psychology. The course had a large focus on independent learning — we read research papers and then discussed them in small groups. This was a good way for me to learn, and I also really enjoyed the content of the course because I love exploring the variation in how we act under given circumstances.

    Something you wish you knew as an incoming Husky?

    I wish I knew that in a couple years I’d have it (mostly) figured out; that everything would feel familiar and I would know what I was doing; that I would be pretty happy; and that I would actually feel at home at the UW.


    Rianne Peterson

    Photo of Rianne PetersonYear: Junior

    Major: Biology

    Hometown: Kirkland, Washington

    What types of activities are you involved with around campus?

    I’m involved with First Year Programs as a FIG (First-year Interest Groups) Leader and an Orientation Leader. I also work in a research lab studying marine populations, and play intramural volleyball and ultimate Frisbee.

    Fun fact?

    In the wintertime, I work as a park ranger at Mt. Rainier!

    What’s your favorite thing about the UW?

    My favorite thing about the UW is the amount of opportunities it offers. There’s always a new event or seminar or class to take!

    Favorite place to eat on the Ave?

    Yeti Yogurt.

    What’s your favorite course you’ve taken at the UW?

    My favorite course I’ve taken at the UW was Dinosaurs! This class was on a topic that I never thought I’d have the opportunity to study in college, and was also a great exploration of Earth and Space Sciences.

    Something you wish you knew as an incoming Husky?

    I wish I’d known the earlier you get involved, the better. It took me a while to gain the confidence to find my niche on campus, and I wish I had taken a chance earlier.


    Stacey Hurwitz

    Photo of Stacey HurwitzYear: Junior

    Major: International business

    Hometown: Melbourne, Florida

    What types of activities are you involved with around campus?

    I’ve been involved with the Associated Students of the University of Washington, the HUB, First Year Programs and Delta Sigma Pi Professional Fraternity.

    Fun fact?

    I can say the alphabet backwards — in less than five seconds.

    What’s your favorite thing about the UW?

    The UW provides you with endless opportunities, whether it’s through service organizations, career development, travel opportunities, leadership programs — the list goes on and on!

    Favorite place to eat on the Ave?

    Café on the Ave!

    What’s your favorite course you’ve taken at the UW?

    States and Capitalism: The Origins of the Modern Global System. It was the class I was most interested in, the professor was so knowledgeable and helpful, and my TA (who became a mentor to me) encouraged me to apply to the Jackson School of International Studies for my major.

    Something you wish you knew as an incoming Husky?

    I wish I knew you could take classes you’re truly interested in even if it’s not part of your intended major. As an incoming Husky, it’s such an amazing time to explore all the options the UW has to offer and to do what you love!


    Andrew Kimitsuka

    Photo of Andrew KimitsukaYear: Senior

    Major: Biology

    Hometown: Vancouver, Washington

    What types of activities are you involved with around campus?

    I’m part of the UW’s best — and only! — improv troupe, the Collective, I serve as an Orientation Leader with First Year Programs, and I work as a peer mentor with a tutoring and mentorship in higher education seminar through the Department of Communication.

    Fun fact?

    Until I was six or seven, I said strawbabies instead of strawberries.

    What’s your favorite thing about the UW?

    How many different kinds of people there are here at the UW. People come here from around the world to study, learn and connect. There’s something incredibly human and beautiful about it. You can stand in front of Suzzallo for 30 minutes and hear six or seven different languages being spoken by people in their native tongue.

    Favorite place to eat on the Ave?

    Wow, this is a tough one. Aladdin Gyro-Cery on 42nd Street took my heart freshman year and never let go.

    What’s your favorite course you’ve taken at the UW?

    Introductory Biology. We got to learn about ecology, genetics, speciation and evolution — some of my favorites topics in that field of study.

    Something you wish you knew as an incoming Husky?

    It's okay to fail a test here and there. It all works out in the end.

    Joe Santiago

    Photo of Joe SantiagoYear: Senior

    Major: Interdisciplinary Visual Arts

    Hometown: Mukilteo, Washington

    What types of activities are you involved with around campus?

    The Husky Marching Band, The Daily, Campus Visit Program, Student Life, Office of Admissions and University Marketing & Communications.

    Fun fact?

    I got a 1.3 in a basic calculus course freshman year. And now I'm an art major. And I love it, I think.

    What’s your favorite thing about the UW?

    There are few places in the world where you will be surrounded by as many bright minds as there are living and working at the UW. But my favorite thing is Husky Football game day.

    Favorite place to eat on the Ave?

    Pho Than Brothers and Pearl Bistro (also pho).

    What’s your favorite course you’ve taken at the UW?

    Design Foundations — even though I didn’t make the cut to become a designer!

    Something you wish you knew as an incoming Husky?

    Students like to think that they can plan for life linearly. The most important thing I've learned as a college student is that life doesn't happen in a straight-line path. And that applies to your parents, too. The second most important thing that I've learned is that most people, really, have no idea what they're doing — and that probably includes your boss. And your boss's boss, too.

    Hannah Welborn

    Photo of Hannah WelbornYear
    : Sophomore

    Major: Psychology

    Hometown: Camas, Washington

    What types of activities are you involved with around campus?

    I was an Orientation Leader this summer, helping incoming students transition to the university setting. This quarter, I plan on returning to the Dream Project, a mentorship program that operates in King County high schools. I am also involved in choir and Unleashed! A Capella.

    Fun fact?

    I have a large, irrational fear of the ocean, but I love the beach itself.

    What’s your favorite thing about the UW?

    My favorite thing about the UW is the community I've already formed just in the first year I've been here. Through classes, clubs, work and the residence hall I lived in last fall, I've created a really fun and caring community for myself.

    Favorite place to eat on the Ave?

    Shawarma King, E.J. Burger or Best of Bento. Does a girl have to decide?

    What’s your favorite course you’ve taken at the UW?

    I took Sociology of Criminology last winter. The professor was a criminologist who deeply cared about the subject and made me always excited to dive into the material.

    Something you wish you knew as an incoming Husky?

    As an incoming Husky, I would have loved to know more about the importance of creating relationships with my professors and the opportunities those relationships can lead to. Talk to your profs!


  • Going beyond talking points

    October 2, 2015

    Jack Martin

    “We need talking points.”

    Anyone who has worked in communications has heard these words. But talking points, for all their ubiquity, have limitations. I’m not talking about what’s in the points, but the very essence of talking points themselves.

    The Message Box and Message Triangle, which I learned from Steve Allen of Salient Point, take talking points to a new level.

    Message Box

    Blank Message BoxDownload the Word doc: Blank Message Box


    Message Triangle

    Blank Triangle 2Download the Word doc: Blank Message Triangle


    So why are Message Boxes and Message Triangles better than talking points?

    • They’re not linear. With talking points, we instinctively think the first one is more important than the last, regardless of whether that’s true. With the Message Box/Triangle, each of the key messages gets equal billing. It’s also equally easy to start with any key message, unlike talking points where it’s hard to start anywhere but the top.
    • They force you to hone your message. Talking points can be infinitely long. It’s too easy to add a fifth, sixth, tenth, hundredth talking point, even when any good communication has only three or four key messages. The Message Box/Triangle prevents you from adding more key messages than any audience can comprehend, while still providing room for supporting points underneath. (There is no Message Pentagram!)
    • They’re easier to use in shaping other communications. A Message Box/Triangle is a valuable platform upon which to build a wide range of communications. If a speech is needed, the key sections are all there and can be arranged in the optimal order for the remarks. If it’s a publication, the key messages are evident and the supporting information easily referenced.

    So what does a developed Message Box/Triangle look like? Here’s an example that was developed for the discussion on the UW’s Fall 2015 enrollment projections.

    Fall 2015 Enrollment


    Our central value focuses on the leading-edge student experience, one of our brand pillars. And each of the three sections focuses on a different, related key message.

    In an interview, a question about the size of the 2015 class could be answered starting in the top left with the record numbers and moving through into a discussion of how these students will get an outstanding education thanks in part to the diversity of their peers. Or a question on the number of resident students could be answered starting with the top right and move through into either or both of the other two sections.

    A Message Box or Message Triangle is a valuable tool, and I’m happy to talk further with any of my UW colleagues who are interested in adding it to their communications toolkits.

Read more on the blog