University Marketing & Communications

University Marketing & Communications

On the University Marketing & Communications team, we consider ourselves enthusiastic ambassadors of the University of Washington and our brand. Our focus is on building awareness and increasing support for the UW across the board. We achieve this by collaborating with our partners across campus to connect the University with the general public as well as targeted audience segments.

Brand guidelines

Find our new brand guidelines and resources at uw.edu/brand.

Toolkit

Marketing Roundtable

2015 meeting schedule
HUB Lyceum

  • April 15 10 a.m.-noon
  • June 25 2:30–4:30 p.m.
  • Aug. 20 2:30-4:30 p.m.
  • Oct. 21 2:30–4:30 p.m.
  • Dec. 7 3:30–5 p.m.

Our mission

University Marketing & Communications builds awareness of the UW and enhances its reputation through integrated marketing and communications while transforming the vision and values of the UW into engaging, strategic campaigns.

The team supports the UW by championing the brand, providing university-wide services and support, building and maintaining a powerful Web presence and pursuing innovative marketing strategies and opportunities.

Our services include:

  • Brand and creative
  • E-communications
  • Outreach
  • Public relations
  • Social media
  • Sponsorship
  • Strategy
  • Web communications

Let us hear from you

Consider us your go-to resource for brand consultations and other marketing needs. We’re here to support you! Send us an email at mktg@uw.edu or contact one us directly. We also welcome your feedback and ideas!

Latest from our blog


  • Word Nerd recap: Boundless video narratives

    April 2, 2015

    Julie Laudrbaugh

    Well, there wasn't any popcorn, but more than 40 campus storytellers joined us this month to talk shop about video narratives in the Boundless style. You can download the full presentation (with sample video links) here: Word Nerds 4.2.15

    There were two videos we didn't get to today between all the great debate and questions, but here they are in all their Boundless glory!

    UW World Series:

    Screen Shot 2015-04-01 at 10.22.46 AM

    Columns magazine:

    Screen Shot 2015-04-01 at 10.24.53 AM

    Thank you all for attending!

    Next Storyteller Session: Thursday, May 7 — Marvels of Social Media!


  • Reaching students through Snapchat

    April 1, 2015

    Julie Laudrbaugh

    Thinking about ways to expand your social media presence beyond Facebook and Twitter? Check out how UW Student Life is using Snapchat — an app that allows users to quickly and easily send images, text and video between phones — to better connect with students on campus. UW Student Life chooses fun, creative and informal student “snaps” and shares them on Facebook.

    Snapchat

    The app is wildly popular with undergraduates, with over 70 percent of students on college campuses using it at least once per day.

    Wondering if Snapchat is right for you? Consider using this app in your communications if you want to:

    • Target a large percentage of students on campus
    • Connect with students individually, informally and frequently
    • Highlight student-created content on other social media platforms

    Read more about how universities across the country are using Snapchat in their communications:

    Universities use Snapchat to recruit, advertise and engage students

    Snapchat grows up: How college officials are using the app


  • Next Nerd meeting: video narrative mind meld

    March 27, 2015

    Julie Laudrbaugh

    Our next Storyteller Session is on Thursday, April 2, at 12:30 p.m. in Gerberding 142. We hope you can join us to mind meld about this month's theme: Boundless video narratives.

    We'll have a few special guests sharing their unit's undaunted moving picture projects, and I encourage you to send me one of your own so I can queue it up — show-and-tell style.

    Next month's meeting (May 7): Marvels of Social Media

Read more on the blog