University Marketing & Communications

University Marketing & Communications

On the University Marketing & Communications team, we consider ourselves enthusiastic ambassadors of the University of Washington and our brand. Our focus is on building awareness and increasing support for the UW across the board. We achieve this by collaborating with our partners across campus to connect the University with the general public as well as targeted audience segments.

Brand alignment funding

Requests are now being accepted for 2015-16.

Brand guidelines

Find our brand guidelines and resources at


Marketing Roundtable

2015 meeting schedule
HUB Lyceum

  • Aug. 20 2:30-4:30 p.m. (Canceled)
  • Oct. 21 2:30–4:30 p.m.
  • Dec. 7 3:30–5 p.m.

Our mission

University Marketing & Communications builds awareness of the UW and enhances its reputation through integrated marketing and communications while transforming the vision and values of the UW into engaging, strategic campaigns.

The team supports the UW by championing the brand, providing university-wide services and support, building and maintaining a powerful Web presence and pursuing innovative marketing strategies and opportunities.

Our services include:

  • Brand and creative
  • E-communications
  • Outreach
  • Public relations
  • Social media
  • Sponsorship
  • Strategy
  • Web communications

Let us hear from you

Consider us your go-to resource for brand consultations and other marketing needs. We’re here to support you. Send us an email at or contact one us directly. We also welcome your feedback and ideas.

Latest from our blog

  • Writing for philanthropy

    August 6, 2015

    Julie Lauderbaugh

    How do campus communicators effectively write for donors — and dollars?

    In this month's Word Nerd session, we waxed poetic on philanthropy, sharing best practices in storytelling and style as we write for Advancement letters, newsletters, speeches, marketing materials and more. The top tips and tricks?

    • Start with your messaging strategy
    • Write in messages, not facts
    • Dollar amounts are political; lead with people
    • Focus on one person who represents thousands
    • Write like you talk (appropriately!)
    • The most critical word: YOU

    Special thanks to campaign communications expert Teresa Moore of for sharing her best practices with us. We added a few of our own! Check out the slides: Word Nerds 8.6.15.

    Mark your calendars for the next Word Nerd presentation on Thursday, Sept. 3 in Gerberding 142 at 12:30 p.m.

  • Coordinating UW communications with monthly themes

    July 7, 2015

    Jack Martin

    I hate buying toothpaste.

    It isn’t because I don’t love a clean, fresh smile – I get rave reviews from my dentist, by the way – it’s because there are so many kinds of toothpaste from which to choose. I stand in the aisle for entirely too long, debating not just which brand to buy, but even which of the various types of Colgate or Crest are the “best,” even though they’re probably all just about the same.

    Being paralyzed by choice is a common affliction among humans and at the University of Washington, we are “afflicted” by a multitude of great stories.

    How do we choose which ones to tell?

    To help us bring structure to our decision-making process and to increase coordination across our communications, we’re launching monthly message themes. These themes align with our brand pillars, as well as with key strategic considerations throughout the academic year.

    By narrowing down the key messages we’ll pursue at any given time – for example, promoting stories about the Leading-edge Student Experience prior to the start of the academic year and the lead up to the Oct. 1 application opening – we can better evaluate which stories to pursue. And by aligning our communications, we’ll all be sharing similar stories at the same time. This will enhance the effect of our individual stories, while also providing better opportunities to amplify each others’ work.

    It’s important to note that these themes aren’t designed to be a straitjacket. If you have a great research story, you don’t have to wait until the next Proven Impact month to promote it (but you should remember it for the next time that theme rolls around – content can and should be reused). Similarly, News & Information, while being an outstanding source for themed content, will continue to pitch newsworthy stories of all stripes when they break.

    The most visible spotlights for the themes will be on the homepage and on social media, which will use the hashtags listed with each theme. We want to know about your stories that align with upcoming themes so that we can include them in our content planning. And social content that aligns with these themes and uses the hashtags will have a greater likelihood of being shared by central accounts.

    I’m happy to answer any questions ( you might have about how to best integrate these themes into your communications planning. Together, we will create a world of good – and coordinated! – communications.


    2015-16 Monthly Message Themes


    Month Theme Notable Strategic Considerations
    July-15 Proven Impact
    August-15 Innovation Mindset
    September-15 Leading-Edge Student Experience
    Ties in to start of school and precedes October 1 undergraduate application opening
    October-15 Public as a Philosophy #UWserves President’s Address (scheduled)
    November-15 Be Boundless
    Special recruitment-focused theme tied to December 1 application deadline
    December-15 Best of UW 2015
    Celebration of 2015 student, faculty, staff and alumni accomplishments
    January-16 Together Undaunted
    Aligns with start of legislative session and promotes the UW's contributions to the state of Washington
    February-16 Proven Impact
    March-16 Public as a Philosophy
    April-16 Leading-Edge Student Experience
    Supports yield campaign prior to May 1 undergraduate decision deadline
    May-16 Innovation Mindset
    June-16 Best of UW 2015-16
    Celebration of the previous academic year

  • Word Nerds download: Monthly messaging themes

    July 2, 2015

    Julie Lauderbaugh

    It was a hot day, but writers and editors across campus were undaunted. With a passion for Word Nerds, they filled Gerb 142 to talk shop, pride points and the UW's new monthly messaging themes. For those who missed it, here is the PPT: Word Nerds 7.2.15 V3

    Join us next month on Thursday, Aug. 6, in Gerb 142 at 12:30 p.m.!

Read more on the blog