University Marketing & Communications

As passionate ambassadors of the University of Washington, the University Marketing & Communications team strives to build awareness and support for the UW. Collaborating with partners across campus, we work to connect the UW with the general public as well as targeted audience segments through strategic marketing and communications.

Key contacts

Chief Marketing & Communications Officer
Mary Gresch

Brand & Creative
Gerald McRobbie

Brand Marketing & Strategy
Nicole Dierks

Corporate Sponsorships
Steven Bell
206 685-2971

Public Relations & Internal Communications
Jean Hayes

Trademarks & Licensing
Kathy Hoggan

University Events
Andrea Callis

Web Communications
Gina Hills

Our services include:

  • Brand and creative
  • E-communications
  • Outreach
  • Public relations
  • Social media
  • Sponsorship
  • Strategy
  • Web communications

Our mission

University Marketing & Communications builds awareness of the UW and enhances its reputation through integrated marketing and communications while transforming the vision and values of the UW into engaging, strategic campaigns.

The team supports the UW by championing the brand, providing university-wide services and support, building and maintaining a powerful Web presence and pursuing innovative marketing strategies and opportunities.

Let us hear from you

Consider us your go-to resource for brand consultations and other marketing needs. We’re here to support you! Send us an email at or contact one us directly. We also welcome your feedback and ideas!

Latest from our blog

  • Purple W Patch logo

    August 12, 2014

    Reminder: Roundtable on Aug. 14

    University Marketing & Communications

    The Marketing and Communications Roundtable is Thursday, August 14, from 10–11:30 a.m. in the HUB Lyceum.

    We're excited to have President Young start us off by sharing his perspective on our brand strategy. Ben Steele, Executive Creative Director for Hornall Anderson, will then present the UW creative strategy and give everyone a clear picture on how to execute our brand. We will also provide an update on upcoming resources and guidelines.

  • Purple W Patch logo

    July 17, 2014

    Brand alignment funding request process

    Mary Gresch

    University Marketing & Communications has set aside funds for distribution to units across the UW system on a case-by-case basis in support of brand alignment and integration. This is a great opportunity to leverage your existing investments toward our brand adoption institution-wide.

  • Purple W Patch logo

    July 11, 2014

    Brand updates

    Mary Gresch

    After gathering feedback from across campus, we have finalized the UW brand pyramid, including the brand promise and pillars. This document—which is an internal strategic guide, not an external-facing expression of our brand—will serve as the compass for our strategy and communications moving forward.

Read more on the blog >>

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