University Marketing & Communications

University Marketing & Communications

On the University Marketing & Communications team, we consider ourselves enthusiastic ambassadors of the University of Washington and our brand. Our focus is on building awareness and increasing support for the UW across the board. We achieve this by collaborating with our partners across campus to connect the University with the general public as well as targeted audience segments.

Brand guidelines

Find our new brand guidelines and resources at uw.edu/brand.

Matching funds

A limited one-time pool of funds is available to help units align with institutional brand marketing and communications strategies.

Our services include:

  • Brand and creative
  • E-communications
  • Outreach
  • Public relations
  • Social media
  • Sponsorship
  • Strategy
  • Web communications

Our mission

University Marketing & Communications builds awareness of the UW and enhances its reputation through integrated marketing and communications while transforming the vision and values of the UW into engaging, strategic campaigns.

The team supports the UW by championing the brand, providing university-wide services and support, building and maintaining a powerful Web presence and pursuing innovative marketing strategies and opportunities.

Let us hear from you

Consider us your go-to resource for brand consultations and other marketing needs. We’re here to support you! Send us an email at mktg@uw.edu or contact one us directly. We also welcome your feedback and ideas!

Latest from our blog


  • Friday's 'Office Hours' taking a holiday break

    December 16, 2014

    University Marketing & Communications

    The next three "Office Hours" -- the drop-in sessions we've been holding on Fridays in Gerberding for several months -- will not be held during the holidays. That means no sessions on Dec. 19, Dec. 26 or Jan. 2. The next "Office Hours" will be Friday, Jan. 9, noon-1 p.m. As a reminder, these sessions are informal and you are welcome to drop in any time during the hour to talk about the UW brand, issues related to our Web templates or anything else you'd like to discuss with University Marketing & Communications. We look forward to seeing you in the New Year. Happy Holidays!


  • Next Roundtable: Dec. 15

    November 18, 2014

    University Marketing & Communications

    Mark your calendars: The next Marketing and Communications Roundtable will take place Dec. 15 from 3–5 p.m. in the Walker-Ames Room.


  • Refreshed websites continue to roll out

    October 23, 2014

    University Marketing & Communications

    From the home page to the brand portal to the president's site and beyond, the roll out of the new brand continues online. And be sure to check the brand portal from time to time -- new tools are continually being added.

Read more on the blog