University Marketing & Communications

University Marketing & Communications

On the University Marketing & Communications team, we consider ourselves enthusiastic ambassadors of the University of Washington and our brand. Our focus is on building awareness and increasing support for the UW across the board. We achieve this by collaborating with our partners across campus to connect the University with the general public as well as targeted audience segments.

Brand guidelines

Find our new brand guidelines and resources at uw.edu/brand.

Toolkit

Marketing Roundtable

2015 meeting schedule
HUB Lyceum

  • April 15 10 a.m.-noon
  • June 25 2:30–4:30 p.m.
  • Aug. 20 2:30-4:30 p.m.
  • Oct. 21 2:30–4:30 p.m.
  • Dec. 7 3:30–5 p.m.

Our mission

University Marketing & Communications builds awareness of the UW and enhances its reputation through integrated marketing and communications while transforming the vision and values of the UW into engaging, strategic campaigns.

The team supports the UW by championing the brand, providing university-wide services and support, building and maintaining a powerful Web presence and pursuing innovative marketing strategies and opportunities.

Our services include:

  • Brand and creative
  • E-communications
  • Outreach
  • Public relations
  • Social media
  • Sponsorship
  • Strategy
  • Web communications

Let us hear from you

Consider us your go-to resource for brand consultations and other marketing needs. We’re here to support you! Send us an email at mktg@uw.edu or contact one us directly. We also welcome your feedback and ideas!

Latest from our blog


  • Next Nerd meeting: video narrative mind meld

    March 27, 2015

    Julie Laudrbaugh

    Our next Storyteller Session is on Thursday, April 2, at 12:30 p.m. in Gerberding 142. We hope you can join us to mind meld about this month's theme: Boundless video narratives.

    We'll have a few special guests sharing their unit's undaunted moving picture projects, and I encourage you to send me one of your own so I can queue it up — show-and-tell style.

    Next month's meeting (May 7): Marvels of Social Media


  • Word Nerd recap: Tenets, pitches and commas

    March 6, 2015

    Julie Laudrbaugh

    Thanks to the 30+ writers, editors and wordies who joined us for our latest campus Storyteller Session yesterday. We had a lively discussion on how to calibrate the tenets in copy, best practices for pitching stories and even a few snarky comments about the Oxford comma. There was also a shout-out to the iSchool's new "tenet," Dare to Dewey. Heh.

    For those who missed it, download the presentation: Word Nerds 3.5.15

    We've also got a tip sheet available for those working tenets into ads, social media, speeches, etc.: Tenet tip sheet

    And a one-sheet on how to write the best possible story pitch for UMAC's big channels: Pitch Perfect one-sheet

    There are several topics on the docket for upcoming meetings, including executive/presidential communications, social media shop talk, editorial style guidelines and unit show-and-tells. If you have ideas, send 'em to julie2@uw.edu!

    We hope you'll join us again next month — Thursday, April 2 at 12:30 p.m. in Gerberding 142!


  • Next Storyteller Session: How to be "pitch perfect"

    March 3, 2015

    Julie Laudrbaugh

    Greetings word nerds! Our next Storyteller Session is on Thursday, March 5, at 12:30 p.m. in Gerberding 142. We hope you can join us as we discuss two fun topics:

    • Tenet time: How to calibrate the tenets in your copy, from email campaigns to advertisements. A when/where/how!
    • Pitch perfect: What makes a great pitch for the homepage vs. Facebook? Columns vs. News & Information? Learn more about the most effective ways to share your pitches with the UMAC Editorial Board (hint: it starts with knowing your audience).

    Bring your lunch, your questions, and your writing!

Read more on the blog