University Marketing & Communications

As passionate ambassadors of the University of Washington, the University Marketing & Communications team strives to build awareness and support for the UW. Collaborating with partners across campus, we work to connect the UW with the general public as well as targeted audience segments through strategic marketing and communications.

Matching funds

A limited one-time pool of funds is available to help units align with institutional brand marketing and communications strategies.

Key contacts

Chief Marketing & Communications Officer
Mary Gresch

Brand & Creative
Gerald McRobbie

Brand Marketing & Strategy
Nicole Dierks

Corporate Sponsorships
Steven Bell
206 685-2971

Public Relations & Internal Communications
Jean Hayes

Trademarks & Licensing
Kathy Hoggan

University Events
Andrea Callis

Web Communications
Gina Hills

Our services include:

  • Brand and creative
  • E-communications
  • Outreach
  • Public relations
  • Social media
  • Sponsorship
  • Strategy
  • Web communications

Our mission

University Marketing & Communications builds awareness of the UW and enhances its reputation through integrated marketing and communications while transforming the vision and values of the UW into engaging, strategic campaigns.

The team supports the UW by championing the brand, providing university-wide services and support, building and maintaining a powerful Web presence and pursuing innovative marketing strategies and opportunities.

Let us hear from you

Consider us your go-to resource for brand consultations and other marketing needs. We’re here to support you! Send us an email at or contact one us directly. We also welcome your feedback and ideas!

Latest from our blog

  • September 15, 2014

    Updates from our Boundless blog

    University Marketing & Communications

    It’s been a busy summer for most UW communicators, including your undaunted UMAC team. We’re about to launch a new UW homepage and are thrilled to start sharing the creative branding toolkits, guidelines, Web resources and more.

  • Purple W Patch logo

    September 9, 2014

    Brand refresh help sessions

    University Marketing & Communications

    Brand refresh help sessions are available now.

  • Ben Steele presents to the UW Roundtable

    August 26, 2014

    Brand campaign presentation video

    University Marketing & Communications

    We were glad to see so many of you at the most recent Marketing & Communications Roundtable meeting, where we presented our new UW brand platform and creative concepts. If you were unable to attend or would like review anything presented during the Roundtable, you can view the recorded session.

Read more on the blog >>

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