University Marketing & Communications
On the University Marketing & Communications team, we consider ourselves enthusiastic ambassadors of the University of Washington and our brand. Our focus is on building awareness and increasing support for the UW across the board. We achieve this by collaborating with our partners across campus to connect the University with the general public as well as targeted audience segments.
Brand alignment funding
All 2015-16 funds have been allotted. Thanks to everyone who participated in this important brand alignment initiative.
Find our brand guidelines and resources at uw.edu/brand.
2016 meeting schedule
- Feb. 16, 2–4 p.m.
University Marketing & Communications builds awareness of the UW and enhances its reputation through integrated marketing and communications while transforming the vision and values of the UW into engaging, strategic campaigns.
The team supports the UW by championing the brand, providing university-wide services and support, building and maintaining a powerful Web presence and pursuing innovative marketing strategies and opportunities.
Our services include:
- Brand and creative
- Public relations
- Social media
- Web communications
Let us hear from you
Consider us your go-to resource for brand consultations and other marketing needs. We’re here to support you. Send us an email at firstname.lastname@example.org or contact one us directly. We also welcome your feedback and ideas.
Latest from our blog
February 9, 2016
One of the challenges of working in a UW school, department or unit (especially one with a tight budget) can be pulling together the requisite resources needed to achieve professional, on-brand marketing and communications materials. If you find yourself in this situation, or challenged by fast-approaching marcomm deadlines and project demands, it’s worth checking out the centralized brand support resources University Marketing & Communications has provided at uw.edu/brand.
Below is a quick tour through uw.edu/brand and what it has to offer. Each of the sections listed are accessible through the website’s top navigation bar.
- Are you new to campus and would like to learn more about the UW Brand, or would you like a refresher course in the strategic thinking behind the UW’s brand development? Review the Brand 101 tutorial to learn about our brand pillars, tenets, tagline and FAQs.
- This section gives you guidance on how to meet your communication objectives, while still staying under the umbrella of the UW brand. Make sure to take a look at our monthly messaging themes and editorial calendar, tips explaining how to write on brand, Story Central and the Pride Points database, because these resources have proven helpful to many units across campus. The recently released Chinese Style Guide is also a go-to resource for those communicating with Chinese audiences.
- Strong graphic elements increase the impact of well-written, on-brand communications. This section contains downloadable, on-brand graphic elements such as the Boundless band & bar, styled tagline and angled background, as well as instruction on how to properly use them. Make sure to take a look at links to photography and video resources located in this section as well.
- In this section, templates are provided for several different types of frequently produced office communications, events and presentation needs. Stationery, PowerPoint and fact sheet templates are all popular downloads.
- Useful downloads and guidelines designed to help bring your website in alignment with UW branding are located here. Add to your website(s) vital HTML components, the Boundless header, and content management system themes for both WordPress and Drupal.
- At the date of this blog posting, the email section of uw.edu/brand is still under construction, but downloads of the on-brand email signature and branded email headers for the Convio email distribution system are ready-to-go and available here.
Make sure to check uw.edu/brand frequently for new tools, guidelines and resources. In addition to email branding guidelines, video graphic tools and a 16x9 PowerPoint template, campaign-related fundraiser tools will be coming soon. For questions or more information, please contact Alanya Cannon, Director, Brand Management, at 206-616-5535 or email@example.com.
February 9, 2016
If you’re a communications professional, chances are you’re frequently tasked to interview people, be it for articles, videos or speeches. I would also wager that most of you — being your highly capable selves — have developed your own interviewing style with no formal training, just through trial and error. Nice work!
But what, exactly, does make a good interview? What are you doing well, and what tips might help you improve?
For this month’s Word Nerds meeting, I interviewed several campus communicators about best interview practices for print and the Web, for videos and for speeches.
- The importance of choosing an interview location
- Making your subjects comfortable
- Different question types
- Planning an interview versus allowing it to go where it needs to go
- How to get a subject to sound authentic when interviewing for a video
- What to bring to an interview for a speech you’re writing
- … and much more
January 25, 2016
Omid Kordestani, Twitter’s executive chairman and former chief business officer at Google, shared a staggering fact last July: on mobile, the average YouTube session is over 40 minutes.
Forty minutes! YouTube has transformed the way we consume entertainment and information, whether it’s watching Teddy Bear the porcupine nibble a piece of corn on the cob (guilty) or live-streaming the presidential debates. In fact, YouTube now reaches more 18 to 49–year-olds (that encroaches on Generation X territory, folks) than any U.S. cable network. Fellow marketers: if you’re not harnessing the power of video in your messaging strategy, you’re doing it wrong.
Animoto reports that millennials will spend more than $200 billion annually beginning in 2017 (courtesy of consumer psychologist Kit Yarrow). Whether they’re spending that on drugstore mascara or a top-tier education doesn’t matter so much as the fact that they’re making that decision by experiencing the product or service before they’re actually purchasing it. Simply put, if you don’t share whatever it is you’re trying to market via video, then, well, you’re missing out on a major opportunity.
At the UW, campus communicators have an opportunity to share with their audience (potential students, current students, alumni, donors, etc.) firsthand:
- What the student experience is really like,
- All the ways in which Huskies are contributing to communities near and far,
- And the innovative research happening at the UW that’s changing lives — and making an impact — around the world.
We’re all about showing and telling — and so are millennials. And Animoto’s research backs it up:
- 60 percent of millennials would prefer to watch a video than read a newsletter
- 80 percent of millennials find video helpful during initial research for a purchasing decision
- 70 percent of millennials are likely to watch a video when shopping online
- 69 percent of millennials find consumer testimonials helpful
Chalk it up to the ability to watch whatever, whenever, on our devices or the fact that social media platforms like Snapchat, Periscope, Instagram and Facebook are totally integrated with — or centered on — video: the bottom line is the trend isn’t going anywhere anytime soon. So take advantage, friends!
And, because it’s fun: check out this commercial from Old Navy’s 2015 holiday campaign, in which they enlist former “SNL” and “Portlandia” star Fred Armisen to take on the role of Alexandra Gert — a millennial vlogger touting her Old Navy haul. Take it from me, a millennial who now wants to wear Old Navy more than ever: this is good.