UW Brand
Colors
Our colors tell a story of tradition, distinction and unmatched spirit.
Purple evokes passionate pride. It’s the color that stands out as most quintessentially our university and is therefore the dominant color in our communications. Gold symbolizes excellence. It’s a sophisticated hue that speaks to our extraordinary standards and immense quality. And when you combine the two? That’s the UW.
Primary colors
Purple
PMS: 2685
CMYK: 93/100/18/21
RGB: 51/0/111
HEX: 4b2e83
Gold
PMS: 7502
CMYK: 0/13/43/13
RGB: 232/211/162
HEX: b7a57a
HEX: e8e3d3 (Web only)
Metallic gold
PMS: 871
CMYK: 30/35/60/0
RGB: 145/123/76
HEX: 85754d
Secondary palette
Light gray
PMS: Cool Gray 3
CMYK: 20/17/17/0
RGB: 216/217/218
HEX: d9d9d9
Dark gray
PMS: Cool Gray 7
CMYK: 43/35/35/1
RGB: RGB 153/153/153
HEX: 444444
White
HEX: ffffff
Black
HEX: 000000