Our colors tell a story of tradition, distinction and unmatched spirit.
Purple evokes passionate pride. It’s the color that stands out as most quintessentially to our University and is therefore the dominant color in our communications. Gold symbolizes excellence. It’s a sophisticated hue that speaks to our extraordinary standards and immense quality. And when you combine the two? That’s the UW.
HEX: e8e3d3 (Web only)
PMS: Cool Gray 3
PMS: Cool Gray 7
RGB: RGB 153/153/153
In general, when placing graphic elements on a color background, an obvious contrast should be maintained. Once that contrast is no longer obvious, reverse the element out of the background color.
Please note, colors or graphics may shift from monitor to monitor, or color printer to color printer. Designers should always take into account their users’ display devices (CRT monitor, LCD screen, mobile phone, etc.) and design accordingly.