Skip to main content
UW Brand

Graphics

Part of being Boundless means breaking through constraints and we’ve taken that approach in the use of our graphic elements. We’ve unleashed our brand, allowing it to be an active platform for headlines and have a greater presence in layouts.

ASP_Day2-1845

Boundless photo guide

Our photography style reflects and reinforces our brand promise and positioning, portraying moments in dramatic, authentic ways.

Logos-FeatureImage

UW logos

Together, the Block W logo and wordmark are known as the University Signature. The signature appears in various combinations.

BoundlessW-FeatureImage

Boundless W

Our Boundless W is simply a graphic treatment of the University Block W logo. What makes it boundless? When it aligns to the bottom or either side of a frame edge it creates the appearance of bleeding off the page — giving it the feeling of not being contained.

BoundlessBand-FeatureImage

Boundless band & bar

The Boundless Band offers the W freedom while allowing flexibility for use in a smaller scale layout. Use of our Boundless Band is recommended when the W appears close to minimum size.

Typography

Typography

Hardworking typography is a critical component to our identity. We’ve chosen typeface families that fuse universal functionality with an unmistakably bold presence — enhancing the strength of our brand more and more with consistent use.

StyledHeadline-FeatureImage

Styled headline

Part of being boundless means breaking through constraints and we’ve taken that approach in the use of our graphic elements. We’ve unleashed our former band and converted it to a bar, allowing it to become an active platform for headlines and have a greater presence in layouts.

StyledTagline-FeatureImage

Styled tagline

Our styled tagline has the feeling of forward movement — visually represented as angled letters. Because the typography has been manipulated, we offer several styled tagline lockups as downloadable files for your use.

Gold swatch

Colors

Purple evokes passionate pride. It’s the color that stands out as most quintessentially our university and is therefore the dominant color in our communications. Gold symbolizes excellence. It’s a sophisticated hue that speaks to our extraordinary standards and immense quality. And when you combine the two? That’s the UW.

AngleBarFeatureImage

Angled Background

Guidelines and downloads for the angled background, which creates interesting graphic lines, shapes and textures.

Social Media

Icons

Copy individual web or social icons or download the full set of icon files in vector format.

Screen Shot 2015-09-02 at 1.04.33 PM

Video

Video should capture the results of our impacts, portraying authentic stories in beautiful and compelling ways.