E-mail versus print

Use print if:

• It has shelf-life value
• Absolute consistency of appearance is important
• You know your audience doesn’t use or doesn’t respond well to e-mail

Use e-mail if:

• The turnaround time is tight
• Money is tight
• You need to contact your audience frequently

Factors to Consider

• Before you go for the “cheaper” e-mail solution, talk to UW Creative Communications about ways to do print economically
• Do a hybrid approach:
  • Small print run for high-value, non-technical target audience
  • Send e-mail to everybody
• Get feedback:
  • Ask your constituents how they want to receive info
  • Keep an eye on e-mail performance metrics; make sure it’s helping you achieve your goals
• How many e-mail addresses do you have?
• Can your audience receive HTML e-mail?
  • Most e-mail programs can
  • But Outlook blocks images by default