University Marketing & Communications

Leading branding, marketing and communications to advance the University’s reputation, resources and relationships

University Marketing & Communications (UMAC) is the University of Washington’s central branding, marketing and communications office. Based in University Advancement, UMAC brings together talented staff from across a range of marketing and communications disciplines to carry out integrated efforts in support of the UW’s highest priorities.

Together with partners across the University, UMAC advances the brand every day – from feature stories on student achievements and news articles highlighting world-changing research, to marketing to prospective students and connecting with stakeholders online, to UW Current, the UW’s flagship e-mail newsletter, and signature events such as the Annual Recognition Gala, and more.

Brand portal screen grab

UW Brand guide

Find best practices, templates, tools and guidelines for expressing the Boundless brand.


Marketing & Communications Roundtable

Join us for a gathering of marketing and communications colleagues to share ideas and resources and hear from leaders from the UW and beyond.

University of Washington Seattle Campus, Tuesday Nov. 15th, 2011. Katherine B. Turner/UW Admissions

Fast Facts

Find the rankings, awards, statistics and facts that demonstrate the UW is a place of boundless possibility.

Alumni groups organized service projects for the 2016 MLK Jr. Day of Service.

Boundless stories

Explore the University’s brand-defining stories.