Leading branding, marketing and communications to advance the University’s reputation, resources and relationships
University Marketing & Communications (UMAC) is the University of Washington’s central branding, marketing and communications office. Based in University Advancement, UMAC brings together talented staff from across a range of marketing and communications disciplines to carry out integrated efforts in support of the UW’s highest priorities.
Together with partners across the University, UMAC advances the brand every day – from feature stories on student achievements and news articles highlighting world-changing research, to marketing to prospective students and connecting with stakeholders online, to UW Current, the UW’s flagship e-mail newsletter, and signature events such as the Annual Recognition Gala, and more.
UW Brand guide
Find best practices, templates, tools and guidelines for expressing the Boundless brand.
Marketing & Communications Roundtable
Join us for a gathering of marketing and communications colleagues to share ideas and resources and hear from leaders from the UW and beyond.
Fast Facts
Find the rankings, awards, statistics and facts that demonstrate the UW is a place of boundless possibility.
