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Toolkits – UW Strategic Plan

Inviting feedback on the Strategic Plan draft

Strategic plans help institutions address the fundamental questions: Where do we want to go next, and how will we get there together?

The University of Washington is developing a strategic plan — the first one in almost 15 years — to guide the institution through 2030 and beyond. Our University must evolve in order to address the challenges facing our state, our country and the world; serve our many communities; and be ready to take advantage of new opportunities. We’re undertaking an inclusive, community-informed process to develop our new strategic plan, which will be a compass that guides us in our critical work of serving Washington and the world.

The strategic planning process was launched in Oct. 2025, led by President Robert J. Jones, Provost Tricia Serio, other UW leadership and a 62-person committee of faculty, staff and students, working together to review existing unit-level plans and develop a draft plan for the University. Now, in March 2026, we’re publicly sharing the first complete draft — a starting point. That’s where you and your communities and audiences come in.

We’re inviting feedback from across the UW community: students, faculty, staff, alumni, donors, partners and anyone with a connection to or stake in the UW’s success. For faculty and staff, the priority will be to give feedback in direct conversation with their department’s dean, director, chair or other leader, who will compile and convey it to the plan committee.

For all audiences, we also welcome feedback via the feedback form, through April 17. Please use the messaging below to invite input from your constituencies, to ensure that this invitation is consistent across the institution.

Resources to solicit feedback

VIDEO


To link or embed video, use: https://youtu.be/dMe2REq_Szg

FOUNDATIONAL MESSAGING

Use this copy in your newsletters, communications and outreach to inform audiences and gather feedback on the Strategic Plan Draft. 

Headlines

Help shape the UW’s future

Your feedback can shape the University

Short copy — internal audience

We are pleased to share a draft of the UW’s first strategic plan in almost 15 years, and we invite your input to refine and strengthen it. This plan will serve as a comprehensive guide to help us meet new challenges, serve our communities and take advantage of new opportunities.

Please read the current draft and submit any feedback by April 17, 2026, either directly to your department’s leadership or via the feedback form. With our community’s feedback, we’ll finalize the plan in spring 2026. We look forward to shaping the next chapter of the University’s extraordinary impact together.

Short copy — external/general audience

We are pleased to share a draft of the UW’s first strategic plan in almost 15 years, and we invite your input to refine and strengthen it. This plan will serve as a comprehensive guide to help us meet new challenges, serve our communities and take advantage of new opportunities.

Please read the current draft and submit any feedback by April 17, 2026. With our community’s feedback, we’ll finalize the plan in spring 2026. We look forward to shaping the next chapter of the University’s extraordinary impact together.

Medium copy

We are pleased to share a draft of the UW’s first strategic plan in almost 15 years, and we invite your input.

A strategic plan is a shared framework for guiding priorities, shaping investments and ensuring that our collective work is aligned around the goals that matter most. The UW’s strategic plan will be a comprehensive guide — a compass to help us confidently meet new challenges, serve our communities and be ready to take advantage of new opportunities. We invite you to read the first draft of this plan and share your feedback. Your input will help refine and strengthen the plan before it’s finalized in spring 2026.

Please read the current draft and submit any feedback by April 17, 2026 — either directly to departmental leadership, if possible, or via the feedback form. We look forward to shaping the next chapter of the University’s extraordinary impact together.

FAQs

Answers to questions about the purpose, development and use of the UW Strategic Plan. 

Accessible Accordion

Higher education is experiencing rapid and unprecedented change, and public universities are being asked to demonstrate their value more clearly than ever. National and global shifts — from evolving workforce needs and rising questions about the cost and relevance of higher education, to increased politicization and major policy changes — are reshaping the landscape in which the UW operates.

This will be the University’s first comprehensive, University-wide strategic plan in about 15 years. At this moment of volatility and opportunity, the UW community must evolve together. The UW is uniquely positioned to lead, drawing on our excellence in teaching, research, service and clinical care; our record of innovation; and a steadfast commitment to serving the public good. A strategic plan will help us focus our efforts; articulate shared aspirations; strengthen how we serve our students, state, nation and world; and steward the resources entrusted to us. It will serve as a compass, guiding where we want to go next and how we’ll get there together.

The strategic plan will strengthen the University’s ability to serve our students, state, nation and world by advancing our mission as a major public research institution committed to excellence in teaching, discovery, patient care and public service. It will set bold goals and the strategies needed to achieve them, positioning the UW for success in a rapidly changing environment.

The plan will guide institutional decision making — shaping priorities; informing how we invest time and resources; and helping align the work of our three campuses, UW Medicine and statewide programs. It will also help units update or refine their own local plans in support of a shared direction. Ultimately, the plan is designed to amplify our impact and ensure we’re prepared to tackle emerging challenges and capitalize on new opportunities, and that we’re all working from a shared understanding of our priorities and strategies.

The plan will not prescribe operational details for every unit, resolve every challenge the University faces, or offer exhaustive direction on programs, policies or budgets. It will not replace local strategic planning or dictate how each school, college or unit must implement its work. Instead, it will offer a clear, shared framework that sets direction and priorities while allowing units the flexibility to tailor approaches to their contexts. The goal is alignment, not uniformity.

We’re sharing the draft now because the insight and engagement of our community are essential. The vision, pillars and objectives are far enough along to invite meaningful review, yet flexible enough to be strengthened by your expertise.

Our aim is to gather high-level feedback that will help refine priorities, enhance alignment and ensure the plan reflects the values and aspirations of the UW community. We invite faculty, staff, students, alumni, partners and friends across Washington, the nation and the world to review the draft and share feedback through the strategic planning website.

Engagement began during the 2024–25 academic year. Under Provost Serio’s leadership, we analyzed 26 unit-level strategic plans to identify common themes and areas of tri-campus alignment. In September 2025, all UW employees were invited to respond to five open-ended questions, generating more than 1,000 responses. In October 2026, President Jones and Provost Serio charged a 62-member committee of UW leaders, faculty, staff and students to think boldly about where the UW can and must lead.

The committee consulted resources such as Together We Thrive and the UW Diversity Blueprint, reviewed statewide polling data, held listening sessions at the Bothell, Seattle and Tacoma campuses (including one focused on the health sciences), and engaged other internal and external stakeholders. All of this input has shaped the plan’s core vision, pillars and objectives.

We’ll refine the draft throughout March and April 2026 based on community input, leadership review and other discussions. A final version of the plan is expected to be approved and published following the May 2026 meeting of the UW Board of Regents.

Implementation will begin following final Board of Regents review in May 2026 and will unfold in phases. Over the summer and into early fall 2026, University leadership will identify initial priorities, establish governance structures and clarify roles for campuses, schools, colleges, UW Medicine and administrative units. Units will then align their local strategies with the plan’s vision, pillars and objectives while retaining flexibility to tailor approaches to their needs.

This plan is meant to steer the University through the next five years (through 2030), with the ability to review and refresh it if circumstances call for that. Because the environment continues to evolve rapidly, implementation will emphasize ongoing learning and adaptation. Progress will be monitored through shared metrics, regular reporting and opportunities for continued community engagement.

Graphic to download

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Download this graphic to use in your communications, web and social properties.

DOWNLOADABLE GRAPHIC

Contact

For more information about using this toolkit, contact mktg@uw.edu.