Our toolkits include ready-to-use copy, visual assets, social media posts and more. These tools make participation straightforward, accessible and ensure a unified voice that boosts the UW brand.
Check back often as we add additional toolkits representing more UW initiatives and programs.
Questions? Contact uwbrand@uw.edu.
This PowerPoint presentation is designed to introduce audiences to the University of Washington. It is intended primarily for audiences in Washington, but it can be adapted for presentations given outside the state. It can be used as either a stand-alone presentation or an addition to a presentation on another topic that would benefit from the audience’s first having a better understanding of the UW and its public mission.
The presentation is divided into six sections: an opening section, a closing section and two slides for each of the UW’s four brand pillars. The notes section of each slide has additional facts and information that build on the theme of that slide. These are intended to provide options that you can choose from — you do not need to use all these facts in your presentation.
More facts and stories are available at:
In addition, an introductory video is available for download.
The Brand Anthem video continues to tell the story of Be Boundless by highlighting ways the University of Washington is improving our world. The video inspires prospective students, community members, partners, and the people of Washington state to join us in our pursuit of boundlessness.
Narrated by UW alumna Jean Smart, who generously donated her time and talents to help tell our story, the Brand Anthem video highlights the UW’s values by featuring students and faculty who connect their passion with the positive impact they having on the world. This video showcases the spirit of possibility that is core to our mission.
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Captions can be used for social media posting or when sharing through your other digital channels.
From the University:
From Alumni/Community:
From Faculty:
The Employment Brand toolkit empowers hiring managers to utilize branded materials to change the narrative that working at the UW is limited to staff jobs based in education. The UW offers a dynamic and diverse workforce landscape, and there are many opportunities for potential employees to make the most of their skills and find the right fit.
You double you at the UW. Here, at the University of Washington, you’ll find a job that will change your life and others’ lives too. Discover a place where you can thrive, where all are welcome, and where the focus is on the greater good.
Working as part of the University of Washington increases your influence and your impact in the world. No matter your skills, as part of the UW, you can become more. You can play a role in nurturing the future. Your impact is more. Your reach is greater. You double you.
You double you at the UW. As a dynamic force in global research, a leader in top-ranked healthcare and the pride of Seattle, the University of Washington offers boundless possibilities for you to succeed and belong.
The photo style for You Double You utilizes a foundational duotone of Spirit Purple and Husky Gold with an overlay of a cut out image of an individual person or people. You can use the Photoshop (.psd) files offered below in the Customizing a template section as a guide to make your own image.
In general, you should use the image twice — once as the background in duotone and then once as the foreground image of the person/people in full color. For the foreground image, simply cut out the person (or people) and place on top of the same duotone picture.
Web, social and print assets in a variety of sizes are available to download for use in your communications and outreach. There are five themes available:
Take it one step further and customize your communications using these downloadable print and digital templates. All five themes are available in these InDesign and Photoshop file options.
The University of Washington helps make America healthier, safer and more prosperous. The UW conducts more federally-sponsored research on behalf of the American people than any other public university — changing lives and boosting the nation’s global competitiveness. With decades of investments at risk, now is the time to share this message.
Research matters. It powers the medical treatments that keep our families healthy, the innovations that create high-paying jobs, the technologies that help our farmers grow food more efficiently, and the tools our military and first responders rely on to protect and serve. And working alongside researchers, students gain valuable real-world experience for their future careers.
Whether you are a UW storyteller or a compelled individual (or both!), the resources in this toolkit will allow to you share and amplify why the United States is stronger when we invest in our future.
Use this copy in your newsletters, communications and outreach to inform and advocate for research.
Short:
University of Washington research makes America healthier, safer and more prosperous. But those gains are now at risk.
Learn how you can help: uw.edu/research-makes-america
Medium:
University of Washington research makes America healthier, safer and more prosperous. It powers the medical treatments that keep families healthy, the innovations that create high-paying jobs, the technologies that help farmers grow food more efficiently, and the tools our nation’s military and first responders rely on to protect and serve. But those gains are now at risk.
Learn how you can help: uw.edu/research-makes-america
Use this copy in your newsletters, communications and outreach to share ways to connect with UW Impact.
The United States is stronger when we invest in the future. But now, decades of investments are at risk. Visit UW Impact to sign up for alerts about threats to this important work.
Coordinating our messaging around monthly themes is a great way to maximize the effectiveness of communications and amplify our voice. September 2025 and March 2026 are the months in which we highlight the importance of Research Makes America, while February 2026 will be focused on the impact of research more broadly.
Check out the Monthly Message Guide for more information on content ideas, strategic considerations, messaging goals and hashtags you can use in your outreach and communications.
Web graphics are available in a variety of sizes for you to download and use in your communications and outreach. There are three themes available:
Download WEB GRAPHICS Zip file
Share this 15-second video on your social media channels. There are three sizes available: 16×9, 9×16 and 1×1.
Download SOCIAL MEDIA VIDEOS Zip file
Add a web widget to your site and to your research-related stories to boost engagement and support for research.
If you are using our UW WordPress Theme, make sure you are using the latest version (3.6), and use the following shortcode to display a Call to Action module.
University of Washington research makes America healthier, safer, and more prosperous. But those gains are now at risk.
To create this Call to Action exactly, copy the code below and paste it into your page.
[uw_cta type="image" full_width="false" style="gold" img="https://uw-s3-cdn.s3.us-west-2.amazonaws.com/wp-content/uploads/sites/85/2025/08/08153242/Research-Makes-America-Header-boundless.jpg" heading="Research Makes America" heading_level="h2" link_text="Learn how you can help" target="https://www.washington.edu/research-makes-america/"]University of Washington research makes America healthier, safer, and more prosperous. But those gains are now at risk.[/uw_cta]
This module has 2 layout options (full-width and content-width; please see the documentation for how to set the correct option for your page) and 3 color options (purple, gold, white). There is also a module available in Storytelling Modules for use in your stories (only full-width layout available). Get the full details, including options, for the theme module and Storytelling Modules versions on the Web Strategy Documentation Library.
Contact our team at uweb@uw.edu if you need help adding this asset to your website.
Share your support for UW research by adding Research makes America to your email signature. Simply download the badge, then copy and paste the text below. Position below your contact information in your email signature tool. For more information about UW email signatures, see branded email signatures.
Signature format example:
YOUR NAME (Pronoun/pronouns) (all caps, bold, font size 12pt)
Your title (font size 11pt)
Your department (font size 11pt)
Your building Box 000000 (font size 11pt)
0000 Your Building Street, Building Floor/Suite City, WA 00000-0000 (font size 11pt)
000.000.0000 / m 000.000.0000 / f 000.000.0000 (font size 11pt)
email@uw.edu / uw.edu/brand (font size 11pt)
Add a virtual background to your next meeting in support of Research Makes America.
For more information about Research Makes America, contact mktg@uw.edu.
