Brand Alignment Funding

Criteria for brand alignment funding requests:

• All requests must be approved by the chief advancement officer, dean, vice president or vice provost within the division.
• Available funds are one-time money. It is not possible to grant permanent fund requests.
• Funds will be used to align unit communications with institutional brand marketing and communications strategy.

Priority will be given to requests that utilize funds for:

1. On-brand campaign initiatives, including projects that support unit campaign priorities, campaign content creation, etc.
2. Strategic outreach that advances the UW’s institutional objectives:

• • Demonstrate the UW’s positive impact at scale
  • Grow public and private support for the UW’s shared vision
  • Attract and develop Washington’s and the world’s most promising students
  • Attract, retain and inspire diverse world-class faculty and staff