UW logos
The graphic components of the University signature logo system are: Block W logo, University wordmark and UW color palette.
The University Block W logo and the University wordmark must appear in the UW color palette only. They must not be altered in any way. Do not fill the logos with graphics or photos, or cover them with text or graphics, and do not change or approximate the fonts or make transparent.
The University wordmark is a custom letterform of the name “University of Washington.” It cannot be replicated through typesetting.
Together, the Block W logo and University wordmark are known as the University signature logo system. The system has three variations:
- Stacked: uses the two-line University wordmark, is centered with or without the Block W logo above
- Centered: uses the single-line University wordmark, is centered with or without the Block W logo above
- Left aligned: uses the single-line University wordmark, the Block W logo is horizontally centered and aligned to the left of the University wordmark
For expanded guidelines, check out Logos 101.
Right click on the graphic descriptions to download.
University stacked signature
Use for UW endorsement/representation.
Download
- White stacked signature (CMYK)
- Purple stacked signature (RGB) good for Microsoft Office use
- Gold stacked signature (RGB) good for Microsoft Office use
- Stacked signature .eps file (vector)
- Stacked signature for Web (HEX) good for web use
University Block W logo
Minimum size for the Block W logo is .25″ height or width.
Download
- White Block W (CMYK)
- Purple Block W (RGB) good for Microsoft Office use
- Gold Block W (RGB) good for Microsoft Office use
- Block W .eps file (vector)
- Block W for Web (HEX) good for web use
University Block W logo with registration mark
Use the Block W with registration mark whenever the Block W is used as a graphic element on retail merchandise or when used as a standalone graphic element on a poster, t-shirt, premium item, or other instance where the complete logo and school/college or unit logos are absent.
Download
- White Block W with registration mark
- Purple Block W with registration mark
- Black Block W with registration mark
- Metallic Block W with registration mark
- Tan Block W with registration mark
- Cool Grey Block W with registration mark
- Purple Block W .eps file with registration mark
- Purple Block W (HEX-good for web use) with registration mark
- Gold Block W (HEX -good for web use) with registration mark
University wordmark stacked
Use in conjunction with the Block W logo
Download
- White stacked wordmark (CMYK)
- Purple stacked wordmark (RGB) good for Microsoft Office use
- Gold stacked wordmark (RGB) good for Microsoft Office use
- Stacked wordmark .eps file (vector)
- Stacked wordmark for Web (HEX) good for web use
University centered signature
Download
- White centered signature (CMYK)
- Purple centered signature (RGB) good for Microsoft Office use
- Gold centered signature (RGB) good for Microsoft Office use
- Centered signature .eps file (vector)
- Centered signature for Web (HEX) good for web use
University wordmark centered
Use in conjunction with the Block W logo. Minimum size for the University wordmark is 1″ wide.
Download
- White centered wordmark (CMYK)
- Purple centered wordmark (RGB) good for Microsoft Office use
- Gold centered wordmark (RGB) good for Microsoft Office use
- Centered wordmark .eps file (vector)
- Centered wordmark for Web (HEX) good for web use
University left-aligned signature
Minimum size for the University wordmark is 1″ wide.
Download
- White left-aligned signature (CMYK)
- Purple left-aligned signature (RGB) good for Microsoft Office use
- Gold left-aligned signature (RGB) good for Microsoft Office use
- Left-aligned signature .eps file (vector)
- Left-aligned signature for Web (HEX) good for web use
