Angled background

A 15 degree angle is used throughout the brand graphic elements. The angle mimics the angle of the block W logo — and simply reinforces the familiar shape. On its own the angle creates interesting graphic lines, shapes and textures.

Texture

A repeating pattern of 15 degree lines creates the angled background texture. Use this to accent your brand designs. Keep minimal contrast between the texture and your background — this element should be subtle. The texture should not be used behind the block W logo.

Angled texture downloads

• Angled texture (Vector)
• Gold angled texture (RGB)
• Gray 3 angled texture (RGB)
• Gray 7 angled texture (RGB)
• Metallic Gold angled texture (RGB)
• Purple angled texture (RGB)
• White angled texture (RGB)

Graphics

Wide 15 degree bar(s) can be used as a graphic layer. Use this to accent your brand designs. Keep minimal contrast between the graphic and your background — this element should be subtle. Use one bar or layer multiple.

Angled graphic downloads

• Single bar angled graphic (Vector)
• White single bar angled graphic (RGB)
• Gold single bar angled graphic (RGB)
• Double bar angled graphic (Vector)
• White double bar angled graphic (RGB)
• Gold double bar angled graphic (RGB)