UW Brand

Angled background

A 15 degree angle is used throughout the brand graphic elements. The angle mimics the angle of the block W logo — and simply reinforces the familiar shape. On its own the angle creates interesting graphic lines, shapes and textures.

Texture

A repeating pattern of 15 degree lines creates the angled background texture. Use this to accent your brand designs. Keep minimal contrast between the texture and your background — this element should be subtle. The texture should not be used behind the block W logo.

Convio-TEMPLATE-UWSig-Campaign-texture

Angled texture downloads

Graphics

Wide 15 degree bar(s) can be used as a graphic layer. Use this to accent your brand designs. Keep minimal contrast between the graphic and your background — this element should be subtle. Use one bar or layer multiple.

Convio-TEMPLATE-UWSig-Campaign-1SLASH Convio-TEMPLATE-UWSig-Campaign-2SLASH

Angled graphic downloads