Angled background
A 15 degree angle is used throughout the brand graphic elements. The angle mimics the angle of the block W logo — and simply reinforces the familiar shape. On its own the angle creates interesting graphic lines, shapes and textures.
Texture
A repeating pattern of 15 degree lines creates the angled background texture. Use this to accent your brand designs. Keep minimal contrast between the texture and your background — this element should be subtle. The texture should not be used behind the block W logo.
Angled texture downloads
- Angled texture (Vector)
- Gold angled texture (RGB)
- Gray 3 angled texture (RGB)
- Gray 7 angled texture (RGB)
- Metallic Gold angled texture (RGB)
- Purple angled texture (RGB)
- White angled texture (RGB)
Graphics
Wide 15 degree bar(s) can be used as a graphic layer. Use this to accent your brand designs. Keep minimal contrast between the graphic and your background — this element should be subtle. Use one bar or layer multiple.