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Toolkits – Employment Branding

You Double You

Working as part of the UW increases your influence and your impact in the world. No matter your skills, you can play a role in steering the course of life on the planet. But as part of UW, you can be more. You can play a role in nurturing the future. Your impact is more. Your reach is greater.

This is You Double You.


The Employment Brand toolkit empowers hiring managers to utilize branded materials to change the narrative that working at the UW is limited to staff jobs based in education. The UW offers a dynamic and diverse workforce landscape, and there are many opportunities for potential employees to make the most of their skills and find the right fit.

Messaging options

You double you at the UW. Here, at the University of Washington, you’ll find a job that will change your life and others’ lives too. Discover a place where you can thrive, where all are welcome, and where the focus is on the greater good.

Working as part of the University of Washington increases your influence and your impact in the world. No matter your skills, as part of the UW, you can become more. You can play a role in nurturing the future. Your impact is more. Your reach is greater. You double you.

You double you at the UW. As a dynamic force in global research, a leader in top-ranked healthcare and the pride of Seattle, the University of Washington offers boundless possibilities for you to succeed and belong.

Photography guidelines

Employment Branding Photography

The photo style for You Double You utilizes a foundational duotone of Spirit Purple and Husky Gold with an overlay of a cut out image of an individual person or people. You can use the Photoshop (.psd) files offered below in the Customizing a template section as a guide to make your own image.

In general, you should use the image twice — once as the background in duotone and then once as the foreground image of the person/people in full color. For the foreground image, simply cut out the person (or people) and place on top of the same duotone picture.

Assets to download

Web, social and print assets in a variety of sizes are available to download for use in your communications and outreach. There are five themes available:

Healthcare

Uw Hr Brand Templates 2024 Bannerads Healthcare V1 300x250

Laboratory

Uw Hr Brand Templates 2024 Bannerads Laboratory V1300x250

Leadership

Uw Hr Brand Templates 2024 Bannerads Leadership V1300x250

Skilled Trade

Uw Hr Brand Templates 2024 Bannerads Skilledtrade V1300x250

Technology

Uw Hr Brand Templates 2024 Bannerads Tech V1300x250

Customizing a template

Take it one step further and customize your communications using these downloadable print and digital templates. All five themes are available in these InDesign and Photoshop file options.