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The President’s Toolkit

Toolkit Contents

Program story

We’ll want to include one line here about how users should use the story content.

Short story

Nearly five decades ago, a small group of people inspired by a common goal joined together in a commitment to support the University of Washington. Today, our circle has expanded to more than 13,000 strong. We welcome you to The President’s Circle as an expression of our gratitude for an investment of $2000 or more annually. Make a gift to whatever you care about most. Invest in a specific school or program, or diversify your giving with a combination of gifts. You choose how you want to make an impact.

Long story

What happens when like-minded people unite to make dreams come true for others? Inspiration blooms. Talents develop. Lives change. Nearly five decades ago, a small group of people with a common goal joined together in a commitment to support the University of Washington. Today, our circle has expanded to more than 13,000 strong and is known as The President’s Circle. This impactful community is made up of a diverse mix of faculty, friends, alumni, fans—and of course: students. No matter how you are connected with the UW, we invite you to deepen your relationship and join us in making a difference. We welcome you to The President’s Circle as an expression of our gratitude for an investment of $2000 or more annually. Because giving is a personal, meaningful act, you can decide how you want to contribute. Make an investment in a specific school or program, or diversify your giving with a combination of gifts. Support medical research, athletics, the arts—or all of the above. You choose how you want to make an impact.

Themes & key messages

Again, we’ll want to include some directions re: how these primary messages and themes should be used. Use them to…..

Support what you care about most

Theme description
Reach the minimum donation amount of $2,000 annually with any combination of gifts to be a part of the President’s Circle. Donors enjoy the freedom to make their gift(s) more personal.

Key messages
Are you passionate about music? A sports fanatic who never misses a Husky game? Or are you committed to supporting the next big medical breakthrough? We recognize the importance of choice when it comes to giving. That’s why you can give to any number of areas within the UW to be a part of The President’s Circle, as long as you reach an annual total of $2000.

We are better and more impactful together.

Theme Description
A commitment to this level of giving speaks to the belief that being a part of this donor community will ensure a greater impact.

Key messages
Our group is greater than the sum of its parts. Since 1972, donors in The President’s Circle have made a significant difference through capital campaigns, academic scholarships and more. The impact of their kindness is infinite; we know yours is too.

Engage in a special donor community experience

Theme description
The President’s Circle acts as a catalyst for progress while working some community-building magic and creating unique experiences for those who engage.

Key messages
Give with purpose, alongside those who share your values and hopes for the future as part of The President’s Circle. Make a meaningful impact as you join in the extraordinary experiences of a dedicated, connected philanthropic community.

Website & brochure

The President’s Circle website is a good resource for content and should be linked when x, y, z…

Visit Website

The President’s Circle brochure is a good resource for a, b, c content and can be used to x, y, z…

Download Brochure PDF

Visual assets

 

Wordmark/graphic lockup

The President’s Circle lockup is available in purple, black and white and can be downloaded as a PDF, PNG or EPS file.

Download wordmark lockup zip file


Email banners

Click on any banner below to download a PNG.

UW_TPC_EmailHeader_GOLD_m1
UW_TPC_EmailHeader_SILVER_m1
UW_TPC_EmailHeader_YPC
UW4409_TPC_EmailHeader_GENERAL-whitetext

Social graphics

Images are available sized for Facebook, Twitter & LinkedIn.

Sample social media copy

Hashtag

#UWPresCircle

Twitter sample posts

What happens when like-minded people unite to make dreams come true for others? Inspiration blooms. Talents develop. Lives change. That’s the impact that comes from #UWpresCircle [link]

Nearly 50 years ago, a small group of people with a common goal joined together in commitment to support the UW. Today, our circle has expanded to more than 13,000 strong and is known as The President’s Circle. #UWpresCircle [link]

Facebook / LinkedIn sample posts

What happens when like-minded people unite to make dreams come true for others? Inspiration blooms. Talents develop. Lives change. That’s the impact that comes from The President’s Circle. How do you want to expand the student experience, drive public good and empower innovation in both Washington and the world? #UWpresCircle.[link]

The UW is a catalyst for change. When you give with purpose alongside those who share your values in The President’s Circle, your personal impact will come to life in new ways. Learn more about the far-reaching effects your giving can have on innovative research, cancer patients, students and more. [link] #UWpresCircle