University Brand Guidelines
The University Brand Guidelines are designed to help you understand the UW brand and provide you the tools to help you implement UW brand best practices.

Toolkits
Updated daily/weekly, the toolkits blog contains Pride Points, Best Practices and links to a host of useful communication tools.

Logos/Colors Council
An updated University Graphic Identity System, proposed by the Logos/Colors Council in July 2008, has been approved. For more information or to download a University Signature Logo Art Pack, click here. (For University employees only; UW Net ID required).  

If you are a student, vendor, or outside organization, please direct inquiries to Trademarks & Licensing »

2009 Public Opinion Research Project
Following the 2008 public opinion research, UW Marketing undertook a second public opinion research project in 2009 aimed at measuring Washington citizens/voters views of the UW.

2009 Public Opinion Research Summary

Reputation Building Initiative
The University of Washington is currently undertaking this comprehensive initiative to bring a clearer sense of the UW's identity. Learn more »
(UW Net ID required to view)