University Marketing & Communications

January 7, 2016

Marketing trends for 2016

Meg Cressey

Now that we’ve had our fill of holiday treats and reflected on 2015, it’s time to look forward to what the new year will bring. Courtesy of Forbes.com, here are a few of the marketing trends you can expect to see in 2016:   Video marketing for millennials will be a must A study done…


December 23, 2015

Pitch perfect: Mastering the UMAC pitch form

Jamie Swenson

As a member of the University Marketing & Communications editorial team, one of my responsibilities is to work with units across the UW to find and tell our University’s best, most boundless, brand-defining stories. But where do we get our story ideas from? It often begins with a convincing story pitch. Every two weeks, the…


December 11, 2015

Calling all content buffs: 2016 Word Nerd schedule

Julie Lauderbaugh

Who are the Word Nerds? Copywriters, editors, marketers, creatives… anyone who works at the UW in a communications capacity with a love for content! Our monthly Word Nerd meetings are designed as hour-long opportunities to network, talk shop and grow as a professional. The University Marketing & Communications teams hosts this informal event every first…


December 10, 2015

A year in “Boundless”

Meg Cressey

Graumlich letter screenshot

With the holidays here and our first full year with the new brand coming to a close, UW marketing and communications professionals have much to be proud of. We discovered how to adapt the brand language to our unique audiences; we were undaunted in our quest to find boundless faculty, staff and students to feature…


December 3, 2015

Video production for the rest of us

Hannah Gilman

YouTube screenshot

Somewhere along the lines, word nerds turned into writers and graphic designers. And photographers. And social media experts. And video producers. Often times, we operate as one-(wo)man creators, expected to churn out all sorts of content in a variety of media. The problem? We were English majors, or trained as journalists. This isn’t so much…


December 1, 2015

A speech’s success can come from its format just as much as its words

Jack Martin

I’ve written speeches for three university presidents, a governor and a member of Congress, to name a few. And while they all had different styles — and used the speeches as written to vastly different degrees — what I learned from each of them is that the actual words play only one part of whether…


November 5, 2015

Using analytics to your advantage

Meg Cressey

As marketing writers, our job is to produce stellar content that not only entertains audiences, but also moves them to act, whether that means donate, volunteer or grow their Husky pride. But what’s the point of all that hard work if no one reads our content? Here’s where analytics come in. Whether you employ sites…


October 2, 2015

Meet our #AskAHusky experts

Elise Perachio

At the start of fall quarter 2015, we began using the main UW social media channels to encourage new students to engage with their fellow Huskies by using #AskAHusky to submit their questions about the UW. Meet the UW students who are providing the answers! John Dahl Year: Junior Majors: Business, Biochemistry Hometown: Bellingham, Washington What types…


Going beyond talking points

Jack Martin

“We need talking points.” Anyone who has worked in communications has heard these words. But talking points, for all their ubiquity, have limitations. I’m not talking about what’s in the points, but the very essence of talking points themselves. The Message Box and Message Triangle, which I learned from Steve Allen of Salient Point, take…


September 23, 2015

Introducing Story Central

Julie Lauderbaugh

Screen Shot 2015-12-10 at 9.48.05 AM

A couple of years ago, the UW football team was set to play a bowl game in Honolulu. A colleague from the Alumni Association was on the hunt for stories about Huskies in Hawaii and came to me. “Got any stories about students, faculty, programs, research… anything that connects the UW to the islands beyond…


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