University Marketing & Communications

October 1, 2014

New homepage: fresh colors and fonts oh my!

The fonts and colors have changed somewhat on the beta version of our new homepage? The purple is brighter and the fonts are bolder. Read all about the changes in our blog!

September 26, 2014

New homepage: Streamlined navigation

On the new homepage, we’ve streamlined navigation quite a bit. We’ve also put frequently used links in a new “Quick Links” section. Kick the tires and tell us what you think.

September 22, 2014

New homepage: One-stop shopping in the people directory

Our new website design makes it a lot easier to look up people in the directory. You’ll simply click the search icon, select the People Directory option and enter a name. Search will auto suggest names as you type. When the person you want appears, click on their name and their contact information will appear right on the page.

September 17, 2014

New homepage coming soon

It’s time for a homepage refresh! Our bold new design will feature larger images, high-impact stories, fast facts, streamlined navigation and QuickLinks.

September 15, 2014

Updates from our Boundless blog

It’s been a busy summer for most UW communicators, including your undaunted UMAC team. We’re about to launch a new UW homepage and are thrilled to start sharing the creative branding toolkits, guidelines, Web resources and more.

September 9, 2014

Brand refresh help sessions

Brand refresh help sessions are available now.

August 26, 2014

Brand campaign presentation video

We were glad to see so many of you at the most recent Marketing & Communications Roundtable meeting, where we presented our new UW brand platform and creative concepts. If you were unable to attend or would like review anything presented during the Roundtable, you can view the recorded session.

August 12, 2014

Reminder: Roundtable on Aug. 14

The Marketing and Communications Roundtable is Thursday, August 14, from 10–11:30 a.m. in the HUB Lyceum. We’re excited to have President Young start us off by sharing his perspective on our brand strategy. Ben Steele, Executive Creative Director for Hornall Anderson, will then present the UW creative strategy and give everyone a clear picture on

July 17, 2014

Brand alignment funding request process

University Marketing & Communications has set aside funds for distribution to units across the UW system on a case-by-case basis in support of brand alignment and integration. This is a great opportunity to leverage your existing investments toward our brand adoption institution-wide.

July 11, 2014

Brand updates

After gathering feedback from across campus, we have finalized the UW brand pyramid, including the brand promise and pillars. This document—which is an internal strategic guide, not an external-facing expression of our brand—will serve as the compass for our strategy and communications moving forward.

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