Make sure new social media channels match your strategy before committing.
University Marketing & Communications blog
Customize your message to the right social media channel.
Find some tweet inspiration with HubSpot.
Learn who uses the beautiful UW campus backdrop for their film and television videos.
Preview Facebook’s Page Insights update, now available to some admins.
Keeping social media blunders at a minimum.
If you’re anything like most marketers who have social media marketing on your plate, you regularly struggle with whether to chase after the latest shiny new toy.
A new report suggests that digital video advertising is surpassing TV on engagement metrics, primarily due to the ability to target select audiences.
Learn the basics of Facebook advertising with key info and links.
New research reveals positive comments attract move attention than negative ones.