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University Marketing & Communications

August 23, 2016

How autoplay is changing social media

University Marketing & Communications

In the last few years, Facebook has made changes to its News Feed layout that have had surprisingly large implications for marketers. One of the most prominent is the autoplay video function. Facebook’s algorithm already favors videos, and with this new function, they are incorporated seamlessly into the News Feed, reaching more people than before….

July 8, 2016

Audio 101

Hannah Gilman

A few months ago, I decided it was about time I finally learned video production — a decision that was sparked partially because I had a genuine interest and it was exciting to learn something new, and partially because, well, I felt like I had to have that skill to keep up in today’s storytelling…

June 3, 2016

Holy hyphen, Batman! Editorial tips from the UW’s style guide

Meg Cressey

Screen Shot 2016-09-13 at 5.02.08 PM

At our most recent Word Nerds meeting, the group lived up to our title: We got down in the weeds for a discussion on the UW’s style guide. As a reminder, the UW follows AP Style; but alas, even the journalists’ bible isn’t infallible, and sometimes there is no help for that specific term you’re…

May 12, 2016

Facebook Live: the newest player in the live-streaming game

University Marketing & Communications

Facebook has officially entered the live-streaming game, following in the footsteps of Twitter’s Periscope (which Apple named the iOS app of the year in 2015) in allowing users to broadcast live on their news feeds. So, what does this new live-streaming option offer us as campus communicators? The integration of Live into Facebook’s already complex…

April 21, 2016

Communicating the campaign

Julie Lauderbaugh

Boundless campaign lockup

  The UW is on the precipice of launching a bold, ambitious fundraising campaign that will transform our students, faculty, staff and communities. So, how do communicators begin to talk and write about the UW’s campaign, Be Boundless — For Washington, For the World? We talked about this and more at our April 21st Word…

April 1, 2016

Alternatives to the press release

University Marketing & Communications

Bronze W screen shot

Ask most marketing professionals what the quintessential information-sharing tool is, and they’ll likely say the press release — or at least, they used to. In today’s communications landscape, however, most people simply aren’t going to read the standard release: headline, dateline, body, boilerplate and contact info. Today’s press releases need a facelift, and thanks to…

March 7, 2016

Word Nerds: Show and Tell

Jamie Swenson

UWB tenet poster

At our most recent Word Nerds session, we got to learn about the excellent content you’re producing all across the UW. In an informative show-and-tell session, we heard from units large and small, and saw everything from feature stories to videos to signage. Read on to learn about the wealth of inspiring work your colleagues…

February 19, 2016

Periscope: A passing fad or a legitimate marketing tool?

University Marketing & Communications

Periscope, at its most basic, is a live-streaming app that posts users’ live videos to Twitter, where they remain available for 24 hours. It gives you a way to venture through the world via someone else’s lens. You can move through the bustling streets of New York City with people on their way to work…

February 17, 2016

2016-17 Monthly Message Themes

Julie Lauderbaugh

To help maximize the effectiveness of our marketing and communications, we focus them around the following monthly message themes. Stories and posts that align with these themes are also more likely to be shared using central assets, such as the UW home page and the UW’s social media channels. The themes for the 2016-17 academic…

February 12, 2016

Deconstructing the Facebook News Feed, social media’s most powerful feature

University Marketing & Communications

Facebook is by far the most utilized social media platform, with over a billion users. People spend almost as much time scrolling through the iconic blue and white News Feed every day (39 minutes) as they do interacting with people face-to-face (43 minutes), according to a TIME article. Facebook’s News Feed feature has come to…

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