University Marketing & Communications

April 24, 2015

Tagboard: Harnessing the power of hashtags

Julie Lauderbaugh

With admissions season upon us, thousands of newly admitted Huskies are looking to share their excitement on social media. By using Tagboard — a website that collects and displays content from various social media platforms by using hashtags — they can do just that and more. By tagging their posts with #NewHuskies2015, students can contribute

April 2, 2015

Word Nerd recap: Boundless video narratives

Julie Lauderbaugh

Well, there wasn’t any popcorn, but more than 40 campus storytellers joined us this month to talk shop about video narratives in the Boundless style. You can download the full presentation (with sample video links) here: Word Nerds 4.2.15 There were two videos we didn’t get to today between all the great debate and questions,

April 1, 2015

Reaching students through Snapchat

Julie Lauderbaugh

Thinking about ways to expand your social media presence beyond Facebook and Twitter? Check out how UW Student Life is using Snapchat — an app that allows users to quickly and easily send images, text and video between phones — to better connect with students on campus. UW Student Life chooses fun, creative and informal

March 27, 2015

Next Nerd meeting: video narrative mind meld

Julie Lauderbaugh

Our next Storyteller Session is on Thursday, April 2, at 12:30 p.m. in Gerberding 142. We hope you can join us to mind meld about this month’s theme: Boundless video narratives. We’ll have a few special guests sharing their unit’s undaunted moving picture projects, and I encourage you to send me one of your own

March 6, 2015

Word Nerd recap: Tenets, pitches and commas

Julie Lauderbaugh

Thanks to the 30+ writers, editors and wordies who joined us for our latest campus Storyteller Session yesterday. We had a lively discussion on how to calibrate the tenets in copy, best practices for pitching stories and even a few snarky comments about the Oxford comma. There was also a shout-out to the iSchool’s new

March 3, 2015

Next Storyteller Session: How to be “pitch perfect”

Julie Lauderbaugh

Greetings word nerds! Our next Storyteller Session is on Thursday, March 5, at 12:30 p.m. in Gerberding 142. We hope you can join us as we discuss two fun topics: Tenet time: How to calibrate the tenets in your copy, from email campaigns to advertisements. A when/where/how! Pitch perfect: What makes a great pitch for

February 10, 2015

Recap: February 5 Storyteller Session

Julie Lauderbaugh

Attention word nerds! Our first-ever, all-campus “Storyteller Session” series kicked off Thursday, Feb. 5, and we were thrilled to see so many faces from departments and units from across the University. Our inaugural gathering focused on UMAC’s brand new story sharing process including: How to write a brand-defining story How to pitch a story using

December 16, 2014

Friday’s ‘Office Hours’ taking a holiday break

University Marketing & Communications

The next three “Office Hours” — the drop-in sessions we’ve been holding on Fridays in Gerberding for several months — will not be held during the holidays. That means no sessions on Dec. 19, Dec. 26 or Jan. 2. The next “Office Hours” will be Friday, Jan. 9, noon-1 p.m. As a reminder, these sessions

November 18, 2014

Next Roundtable: Dec. 15

University Marketing & Communications

Mark your calendars: The next Marketing and Communications Roundtable will take place Dec. 15 from 3–5 p.m. in the Walker-Ames Room.

October 23, 2014

Refreshed websites continue to roll out

University Marketing & Communications

From the home page to the brand portal to the president’s site and beyond, the roll out of the new brand continues online. And be sure to check the brand portal from time to time — new tools are continually being added.

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