University Marketing & Communications

April 1, 2016

Alternatives to the press release

University Marketing & Communications

Bronze W screen shot

Ask most marketing professionals what the quintessential information-sharing tool is, and they’ll likely say the press release — or at least, they used to. In today’s communications landscape, however, most people simply aren’t going to read the standard release: headline, dateline, body, boilerplate and contact info. Today’s press releases need a facelift, and thanks to…


March 7, 2016

Word Nerds: Show and Tell

Jamie Swenson

UWB tenet poster

At our most recent Word Nerds session, we got to learn about the excellent content you’re producing all across the UW. In an informative show-and-tell session, we heard from units large and small, and saw everything from feature stories to videos to signage. Read on to learn about the wealth of inspiring work your colleagues…


February 19, 2016

Periscope: A passing fad or a legitimate marketing tool?

University Marketing & Communications

Periscope, at its most basic, is a live-streaming app that posts users’ live videos to Twitter, where they remain available for 24 hours. It gives you a way to venture through the world via someone else’s lens. You can move through the bustling streets of New York City with people on their way to work…


February 17, 2016

2016-17 Monthly Messaging Themes

Julie Lauderbaugh

Month Theme Notable Strategic Considerations July Proven Impact #UWdiscovers   August Innovation Mindset #UWinnovates   September Public as a Philosophy #UWserves October 1-20 Leading-Edge Student Experience #HuskyExperience First month of school; Annual President’s Address (scheduled) October 21 through November Be Boundless #BeBoundless Campaign-related theme that will extend from launch weekend through the end of November…


February 12, 2016

Deconstructing the Facebook News Feed, social media’s most powerful feature

University Marketing & Communications

Facebook is by far the most utilized social media platform, with over a billion users. People spend almost as much time scrolling through the iconic blue and white News Feed every day (39 minutes) as they do interacting with people face-to-face (43 minutes), according to a TIME article. Facebook’s News Feed feature has come to…


February 9, 2016

UW brand resources at your fingertips

Wayne Gillam

Brand portal screen grab

One of the challenges of working in a UW school, department or unit (especially one with a tight budget) can be pulling together the requisite resources needed to achieve professional, on-brand marketing and communications materials. If you find yourself in this situation, or challenged by fast-approaching marcomm deadlines and project demands, it’s worth checking out…


Tips and tricks for effective interviews

Jamie Swenson

Screen Shot 2016-02-09 at 2.54.51 PM

If you’re a communications professional, chances are you’re frequently tasked to interview people, be it for articles, videos or speeches. I would also wager that most of you — being your highly capable selves — have developed your own interviewing style with no formal training, just through trial and error. Nice work! But what, exactly, does…


January 25, 2016

Three reasons why you should use video marketing to target millenials

Hannah Gilman

Old Navy commercial

Omid Kordestani, Twitter’s executive chairman and former chief business officer at Google, shared a staggering fact last July: on mobile, the average YouTube session is over 40 minutes. Forty minutes! YouTube has transformed the way we consume entertainment and information, whether it’s watching Teddy Bear the porcupine nibble a piece of corn on the cob…


January 7, 2016

Marketing trends for 2016

Meg Cressey

Now that we’ve had our fill of holiday treats and reflected on 2015, it’s time to look forward to what the new year will bring. Courtesy of Forbes.com, here are a few of the marketing trends you can expect to see in 2016:   Video marketing for millennials will be a must A study done…


December 23, 2015

Pitch perfect: Mastering the UMAC pitch form

Jamie Swenson

As a member of the University Marketing & Communications editorial team, one of my responsibilities is to work with units across the UW to find and tell our University’s best, most boundless, brand-defining stories. But where do we get our story ideas from? It often begins with a convincing story pitch. Every two weeks, the…


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