University Marketing & Communications

January 24, 2017

Advertising on mobile apps: Facebook Canvas

Sasha Im

How important is marketing to smartphone users? Consider these latest findings: People keep their phones nearby in pockets or purses, and they constantly check their devices while waiting in line, working at their desks or sitting in a meeting (ahem). Most smartphone owners (71 percent) sleep with their phones next to them, according to a…

December 9, 2016

How and why to plan for a big social media push


We’ve all been there — multiple team members spend countless hours working on a big story, only to be let down by low traffic and engagement with your audience. Capturing maximum attention from viewers can be tricky. The best strategy? Making a social media plan that spans across multiple days and platforms. Let’s look at…

October 17, 2016

Three tips for using email as a marketing tool


What makes the difference between an email that gets dumped in the junk folder, and one that actually gets your message through? Just like any platform, there are tips and tricks to help you improve your email results. A 2014 study showed that email was 40 percent more effective at acquiring new customers than Facebook…

September 13, 2016

Tips for creating an effective ad


UW ad

What makes a successful ad anyway? There are dozens of theories, rules and guidelines that promise to boost effectiveness, but the basic principles generally stay the same. A good advertisement will: Grab the attention of viewers Encourage them to take action Outline the benefit of doing so In the below examples of print ads, the…

September 9, 2016

Writing for magazines

Julie Lauderbaugh

Columns cover

What are the best practices for magazine writing, and how can you successfully pitch the UWAA’s widely-read magazine, Columns? Lori Suderman, UWAA’s associate director for publications, kindly shared her top tips and tricks at our September Word Nerds meeting. The highlights: Thinking about word counts: Briefs (50 words or fewer) Research pieces (500-750 words) Features…

September 6, 2016

Make the most out of your post


Before you hit that “post” button, look at the clock. Do you know if your audience is currently browsing Twitter? How about Pinterest? You might want to wait a couple of hours — or maybe even a couple of days — because posting to the right place at the right time can make all the…

August 23, 2016

How autoplay is changing social media


In the last few years, Facebook has made changes to its News Feed layout that have had surprisingly large implications for marketers. One of the most prominent is the autoplay video function. Facebook’s algorithm already favors videos, and with this new function, they are incorporated seamlessly into the News Feed, reaching more people than before….

July 8, 2016

Audio 101

Hannah Gilman

A few months ago, I decided it was about time I finally learned video production — a decision that was sparked partially because I had a genuine interest and it was exciting to learn something new, and partially because, well, I felt like I had to have that skill to keep up in today’s storytelling…

June 3, 2016

Holy hyphen, Batman! Editorial tips from the UW’s style guide

Meg Cressey

Screen Shot 2016-09-13 at 5.02.08 PM

At our most recent Word Nerds meeting, the group lived up to our title: We got down in the weeds for a discussion on the UW’s style guide. As a reminder, the UW follows AP Style; but alas, even the journalists’ bible isn’t infallible, and sometimes there is no help for that specific term you’re…

May 12, 2016

Facebook Live: the newest player in the live-streaming game


Facebook has officially entered the live-streaming game, following in the footsteps of Twitter’s Periscope (which Apple named the iOS app of the year in 2015) in allowing users to broadcast live on their news feeds. So, what does this new live-streaming option offer us as campus communicators? The integration of Live into Facebook’s already complex…

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