University Marketing & Communications

Brand campaign presentation video

We were glad to see so many of you at the most recent Marketing & Communications Roundtable meeting, where we presented our new UW brand platform and creative concepts. If you were unable to attend or would like review anything presented during the Roundtable, you can view the recorded session.

Reminder: Roundtable on Aug. 14

The Marketing and Communications Roundtable is Thursday, August 14, from 10–11:30 a.m. in the HUB Lyceum. We’re excited to have President Young start us off by sharing his perspective on our brand strategy. Ben Steele, Executive Creative Director for Hornall Anderson, will then present the UW creative strategy and give everyone a clear picture on

Brand alignment funding request process

University Marketing & Communications has set aside funds for distribution to units across the UW system on a case-by-case basis in support of brand alignment and integration. This is a great opportunity to leverage your existing investments toward our brand adoption institution-wide.

Brand updates

After gathering feedback from across campus, we have finalized the UW brand pyramid, including the brand promise and pillars. This document—which is an internal strategic guide, not an external-facing expression of our brand—will serve as the compass for our strategy and communications moving forward.

Social media trends for 2014

Explore new trends in social media marketing for 2014.

Tips for measuring social media success

Understand social media measurement tools to demonstrate ROI.

LinkedIn meets “Six Degrees of Kevin Bacon”

Get to know LinkedIn’s new visual tool shows you how your connections are linked.

50 Jargon-busters to sharpen your writing

Words to avoid and alternatives for clearer, more powerful writing.

University of Illinois social media team responds to Twitter attacks on chancellor

An example of digital hate-mongering and how a university social media team rose above the fray.

Year end Husky video project

Every year, UW Marketing & Communications produces special holiday video, celebrating the events, excitement and accomplishments of our UW community. This year, we need your help in spreading the word about our plan – getting our large community to submit their own video of their ‘Best Husky Moment.”

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