University Marketing & Communications
E-communications basics
These documents and links offer guidance to help your unit create an effective e-communications strategy — or revamp any existing e-communications that aren’t meeting your marketing goals.
Quick links
Contacts
Advancement Training & Support
(206) 221-3947 | Email
Elise Perachio
Assistant Director, E-communications, University Marketing & Communications
206-616-8923 | Email
Why E-communications?
Basic resources
- How to Create an E-newsletter: From Beginning to Send
- Glossary of commonly used HTML and e-newsletter terms
- Best practices for E-communications Content
- Best Practices for E-communications Design
Guidelines and recommendations
- UW brand guidelines
- E-communications Best practices