These documents and links offer guidance to help your unit create an effective e-communications strategy — or revamp any existing e-communications that aren’t meeting your marketing goals.
Quick Links
Contacts
Advancement Training & Support
(206) 221-3947 | Email
Elise Perachio
Senior E-communications Marketing Manager, UW Marketing
(206) 616-8923 | Email
Why E-communications?
- Email versus print
- Learn about Convio email marketing software.
- UW Convio support
Basic Resources
- How to Create an E-newsletter: From Beginning to Send
- Glossary of commonly used HTML and e-newsletter terms
- Best practices for E-communications Content
- Best Practices for E-communications Design
Guidelines and Recommendations
- UW Brand Guidelines
- E-communications Best Practices