October 8, 2013

Was that a Kia commercial?

By Harry Hayward

Anyone walking through Red Square at dawn on Sunday, Aug. 11, would have encountered a commercial production team –  one of the many using Seattle’s UW campus as their backdrop this summer. And yes, it was a TV spot for a new model Kia. The commercial director wanted a large space with clean lines, and by working with University Marketing, was able to find that perfect space on Red Square. Contrast that with a TV spot shooting in September in a UW residence hall, campus coffee shop, student lounge, classroom, and library and you have an idea what kind of diverse filming locations the UW has available!  Films and commercials on campus are one of University Marketing’s many outreach activities, with over 20 productions on campus each year.

Kia guides their new car across Red Square for a commercial.

Kia guides their new car across Red Square for a commercial.

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