University Marketing & Communications
If you’re anything like most marketers who have social media marketing on your plate, you regularly struggle with whether to chase after the latest shiny new toy. While Google+ is certainly not new on the social media scene, it wasn’t exactly greeted with open arms by many marketers who questioned whether it was different enough from Facebook to be worth pursuing.
While the jury’s still out on that question, there are some unique advantages that a Google+ affords you, the most important of which relates to search engine optimization. The MarketingProfs article four reasons marketers need to embrace Google+ outlines why you should consider embracing Google+.